''Pulitzer Prize Playhouse'' is an American television
anthology drama series which offered adaptations of
Pulitzer Prize-winning plays, novels, and stories. The distinguished journalist
Elmer Davis
Elmer Holmes Davis (January 13, 1890 – May 18, 1958) was an American news reporter, author, the Director of the United States Office of War Information during World War II and a Peabody Award recipient.
Early life and career
Davis was born ...
was the host and narrator of this 1950-1952
ABC series.
Sponsor
Sponsored by
Milwaukee
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
's
Joseph Schlitz Brewing Company, the 60-minute show opened with theme music by Bernard Green.
Columbia University
Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manha ...
's Pulitzer School of Journalism, which made the annual Pulitzer awards, benefited from its agreement with Schlitz and ABC, receiving $100,000 from Schlitz for its cooperation. However, the show made no mention of Columbia or the Pulitzer School of Journalism.
Productions and performers
Plays in the first season included ''
You Can't Take It with You'' (the initial telecast), ''
The Magnificent Ambersons
''The Magnificent Ambersons'' is a 1918 novel by Booth Tarkington, the second in his ''Growth'' trilogy after ''The Turmoil'' (1915) and before ''The Midlander'' (1923, retitled ''National Avenue'' in 1927). It won the Pulitzer Prize for fiction ...
'' and ''
Our Town
''Our Town'' is a 1938 Metatheatre, metatheatrical Three act structure, three-act play by American playwright Thornton Wilder which won the Pulitzer Prize for Drama. The play tells the story of the fictional American small town of Grover's Cor ...
''. The second season productions included ''
Ah, Wilderness'' and ''
The Skin of Our Teeth''. Actors in these shows included
Spring Byington,
Charles Dingle,
James Dunn,
Nina Foch,
John Forsythe,
Helen Hayes
Helen Hayes MacArthur ( Brown; October 10, 1900 – March 17, 1993) was an American actress whose career spanned 80 years. She eventually received the nickname "First Lady of American Theatre" and was the second person and first woman to have w ...
,
Wanda Hendrix,
Wright King,
Otto Kruger,
Joan McCracken,
Thomas Mitchell,
Mildred Natwick,
Gene Raymond,
Kent Smith and
Fredd Wayne. Lighting design was by Imero Fiorentino. The announcer was
Nelson Case.
A brewing problem
The series began October 6, 1950, and a month later it came under criticism from the
Woman's Christian Temperance Union
The Woman's Christian Temperance Union (WCTU) is an international Temperance movement, temperance organization, originating among women in the United States Prohibition movement. It was among the first organizations of women devoted to social ref ...
, which objected to the tie-in between Schlitz and the Pulitzer Prize.
Mrs. D. Leigh Colvin, president of the WCTU, suggested that Columbia should return the $100,000, stating that the program was "a scheme of education for alcoholism which uses American classics as a springboard for beer promotion. The tie-up... allies the university, its school and the Pulitzer name with programs which are obviously put on by the brewer to promote drinking in the American home. Beer bottles and beer drinking have been rampant in commercials between acts, one recent commercial depicting
Mona Lisa
The ''Mona Lisa'' ( ; it, Gioconda or ; french: Joconde ) is a Half length portrait, half-length portrait painting by Italian artist Leonardo da Vinci. Considered an archetypal masterpiece of the Italian Renaissance, it has been described ...
coming to life from her painting to reach for a glass of the sponsor's beer."
Dean Carl W. Ackerman of the Pulitzer School responded, "This has been a pioneering development in the relationship between industry and education. It is raising the standards of entertainment in American homes. Any development which contributes to the improvement of home life is wholesome because the home is the bulwark of democracy."
Schlitz president Erwin C. Uilein pointed out that
Vassar College was founded in 1861 by
Matthew Vassar who had made a fortune in his
Poughkeepsie, New York
Poughkeepsie ( ), officially the City of Poughkeepsie, separate from the Town of Poughkeepsie around it) is a city in the U.S. state of New York. It is the county seat of Dutchess County, with a 2020 census population of 31,577. Poughkeepsie ...
brewery.
["WCTU Decries TV Beer Show,"''Tucson Daily Citizen'', November 9, 1950.]
Graphic design and formats
The opening title card displayed a painted design of comedy/tragedy masks with a quill pen positioned in the mouth of the tragedy mask. Advertising for the series also used comedy/tragedy masks but in a more simplified line-art version minus the quill pen.
The series was telecast live, but in some areas it was shown two weeks later as captured on
kinescope
Kinescope , shortened to kine , also known as telerecording in Britain, is a recording of a television program on motion picture film, directly through a lens focused on the screen of a video monitor. The process was pioneered during the 1940 ...
film. It initially presented hour-long dramas from October 1950 to June 1951; the series was reduced to a 30-minute format from December 1951 to June 1952. During the second season, the series alternated with ''
Celanese Theater''. ''Pulitzer Prize Playhouse'' continued until June 4, 1952, producing a total of 53 episodes.
Awards and nominations
Episodes
References
External links
Classic Themes*
{{EmmyAward DramaSeries 1951-1975
1950 American television series debuts
1952 American television series endings
1950s American anthology television series
American Broadcasting Company original programming
1950s American drama television series
Black-and-white American television shows
English-language television shows
Primetime Emmy Award for Outstanding Drama Series winners
Pulitzer Prizes