Puffa Puffa Rice was a brand of

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

produced by the

Kellogg Company The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...

. Somewhere between

Puffed Wheat Puffed grains are grains that have been expanded ("puffed") through processing. They have been made for centuries with the simplest methods like popping popcorn. Modern puffed grains are often created using high temperature, pressure, or extrusi ...

and

Rice Krispies Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal, marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice ...

, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar. Puffa Puffa Rice was introduced in 1967 marketed with a Hawaiian theme and the product shown arriving on a surfboard. In 1972 the box was re-designed to feature a toy steam locomotive. In 1973 it changed again to feature popular puppet character

Sooty Sooty is a British children's television media franchise created by Harry Corbett incorporating primarily television and stage shows. The franchise originated with his fictional glove puppet character introduced to television in 1955, with the ...

waving a magician's wand over the cereal.Sooty on a Puffa Puffa Rice box
/ref> In the US Puffa Puffa Rice was abruptly phased out during 1975. Puffa Puffa Rice figures prominently in

Alan Ayckbourn Sir Alan Ayckbourn (born 12 April 1939) is a prolific British playwright and director. He has written and produced as of 2021, more than eighty full-length plays in Scarborough and London and was, between 1972 and 2009, the artistic director of ...

's play ''Table Manners'', which is part of his ''Norman Conquests''.

References

External links

Kellogg Company HistoryPuffa Puffa Rice memorial page
Kellogg's cereals 1967 establishments in the United States 1975 disestablishments in the United States {{Breakfast-stub