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Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and
magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
s. With the advent of digital information systems, the scope has expanded to include
electronic publishing Electronic publishing (also referred to as publishing, digital publishing, or online publishing) includes the digital publication of e-books, Online magazine, digital magazines, and the development of digital library, digital libraries and catalo ...
such as ebooks, academic journals,
micropublishing Micropublishing is used in three senses: *Publishing on microforms as pioneered by Eugene Power. *The book publishing industry sometimes uses this term in discussing publishing companies below a certain revenue level. *It is also used to describ ...
, websites, blogs, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as
Bertelsmann Bertelsmann SE & Co. KGaA () is a German private multinational conglomerate corporation based in Gütersloh, North Rhine-Westphalia, Germany. It is one of the world's largest media conglomerates, and is also active in the service sector and ...
,
RELX RELX plc (pronounced "Rel-ex") is a British multinational information and analytics company headquartered in London, England. Its businesses provide scientific, technical and medical information and analytics; legal information and analytics; ...
, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing (k-12) and academic and scientific publishing. Publishing is also undertaken by governments, civil society and private companies for administrative or compliance requirements, business, research, advocacy or public interest objectives. This can include
annual report An annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. ...
s,
research reports A research report is a publication that reports on the findings of a research project or alternatively scientific observations on or about a subject. Research reports are produced by many sectors including industry, education, government and non-g ...
, market research, policy briefings and technical reports.
Self-publishing Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to written media, such as books and magazines, either as an ebook or as a physical copy using POD (pr ...
has become very common. "Publisher" can refer to a publishing company or organization, or to an individual who leads a publishing company, imprint, periodical or newspaper.


History

Publishing became possible with the invention of writing, and became more practical upon the introduction of printing. Prior to printing, distributed works were copied manually, by
scribe A scribe is a person who serves as a professional copyist, especially one who made copies of manuscripts before the invention of automatic printing. The profession of the scribe, previously widespread across cultures, lost most of its promi ...
s. Due to printing, publishing progressed hand-in-hand with the development of books. The Chinese inventor
Bi Sheng Bi Sheng (; 972–1051 AD) was a Chinese artisan, engineer, and inventor of the world's first movable type technology, with printing being one of the Four Great Inventions. Bi Sheng's system was made of Chinese porcelain and was invented betwee ...
made movable type of earthenware circa 1045, but there are no known surviving examples of his work. The Korean civil servant
Choe Yun-ui Choe Yun-ui was a Korean politician, publisher, and writer during the Goryeo Dynasty. Choe Yun-ui compiled the ''Sangjeong Gogeum Yemun'' (Hangul : 상정예문, hanja : 詳定禮文) with another 16 scholars. They collected all courtesies from ...
, who lived during the Goryeo Dynasty, invented the first metal moveable type in 1234–1250 AD Around 1450, in what is commonly regarded as an independent invention,
Johannes Gutenberg Johannes Gensfleisch zur Laden zum Gutenberg (; – 3 February 1468) was a German inventor and Artisan, craftsman who introduced letterpress printing to Europe with his movable type, movable-type printing press. Though not the first of its ki ...
invented movable type in Europe, along with innovations in casting the type based on a matrix and hand mould. This invention gradually made books less expensive to produce and more widely available. Early printed books, single sheets and images which were created before 1501 in Europe are known as
incunable In the history of printing, an incunable or incunabulum (plural incunables or incunabula, respectively), is a book, pamphlet, or broadside that was printed in the earliest stages of printing in Europe, up to the year 1500. Incunabula were pr ...
s or ''incunabula''. "A man born in 1453, the year of the fall of Constantinople, could look back from his fiftieth year on a lifetime in which about eight million books had been printed, more perhaps than all the scribes of Europe had produced since Constantine founded his city in A.D. 330." Eventually, printing enabled other forms of publishing besides books. The history of modern newspaper publishing started in Germany in 1609, with publishing of magazines following in 1663. Missionaries brought printing presses to sub-Saharan Africa in the mid-18th century. Historically, publishing has been handled by publishers, although some authors self-published. The establishment of the World Wide Web in 1989 soon propelled the website into a dominant medium of publishing. Wikis and
Blogs A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
soon developed, followed by online books, online newspapers, and online magazines. Since its start, the World Wide Web has been facilitating the technological convergence of commercial and self-published content, as well as the convergence of publishing and producing into online production through the development of multimedia content. A U.S.-based study in 2016 that surveyed 34 publishers found that the publishing industry in the US in general is overwhelmingly represented by straight, able bodied, white females. ''Salon'' described the situation as "lack of diversity behind the scenes in book world". A survey in 2020 by the same group found there has been no statistical significant change in the lack of diversity since the 2016 survey four years earlier. Lack of diversity in the American publishing industry has been an issue for years. Within the industry, there was the least amount of diversity in higher level editorial positions.


Stages of publishing

The publishing process includes creation, acquisition,
copy editing Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ( copy) to improve readability and fitness, as well as ensuring that text is free of grammatical and factual errors. ''The Chicago Manual o ...
, production, printing (and its electronic equivalents), marketing, and distribution. With books, binding follows upon the printing process. It involves folding the printed sheets, "securing them together, affixing boards or sides to it, and covering the whole with leather or other materials".


Types of publishers

There are four major types of publishers in book publishing: * Commercial publishers are more rigid and selective as to which books, they publish. If accepted, authors pay no costs to publish in exchange for selling rights to their work. They receive in-house editing, design, printing, marketing and distribution services, and are paid royalties on sales. * Self-publishers: Authors use self-publishing houses to publish their books and retain full rights to their works. Self-publishing houses are more open than traditional publishing houses, allowing emerging and established authors to publish their work. A number of modern or self-publishing houses offer enhanced services (e.g. editing, design) and authors may choose which one to use. Authors shoulder pre-publishing expenses and in return retain all the rights to their works, keep total control, and are paid royalties on sales. * Vanity presses portray themselves as traditional publishers but are, in fact, just a self-publishing service. Unlike genuine self-publishing services, the author is often obliged to use some or all of their additional services, and the press will often take rights to the work as part of their contract. * Hybrid publishers operate with a different revenue model than traditional publishing, while keeping the rest of the practices of publishing the same. There have been attempts to bridge this gap using hybrid models. No one model has been fully proven at this stage. Derided in the 1911 ''Encyclopædia Britannica'' as "a purely commercial affair" that cared more about profits than about literary quality, publishing is like any business, with a need for the expenses not to exceed the income. Publishing is now a major industry with the largest companies Reed Elsevier and
Pearson PLC Pearson plc is a British multinational corporation, multinational publishing and education company headquartered in London, England. It was founded as a construction business in the 1840s but switched to publishing in the 1920s.J. A. Spende ...
having global publishing operations. Some businesses maximize their profit margins through vertical integration; book publishing is not one of them. Although newspaper and magazine companies still often own printing presses and binderies, book publishers rarely do. Similarly, the trade usually sells the finished products through a distributor who stores and distributes the publisher's wares for a percentage fee or sells on a sale or return basis. The advent of the Internet has provided the electronic way of book distribution without the need of physical printing, physical delivery and storage of books. Within the electronic book path, the publishing house's role remains almost identical. The process of preparing a book for e-book publication is exactly the same as print publication, with only minor variations in the process to account for the different mediums of publishing. While some costs, such as the discount given to retailers (normally around 45%) are eliminated, Print on demand is rapidly becoming an established alternative to traditional publishing. Book clubs are almost entirely direct-to-retail, and niche publishers pursue a mixed strategy to sell through all available outlets — their output is insignificant to the major booksellers, so lost revenue poses no threat to the traditional symbiotic relationships between the four activities of printing, publishing, distribution, and retail.


Industry sub-divisions


Newspaper publishing

Newspapers are regularly scheduled publications that present recent news, typically on a type of inexpensive paper called
newsprint Newsprint is a low-cost, non-archival paper consisting mainly of wood pulp and most commonly used to print newspapers and other publications and advertising material. Invented in 1844 by Charles Fenerty of Nova Scotia, Canada, it usually has an ...
. Most newspapers are primarily sold to
subscriber The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and ...
s, through retail newsstands or are distributed as advertising-supported
free newspaper Free newspapers are distributed free of charge, often in central places in cities and towns, on public transport, with other newspapers, or separately door-to-door. The revenues of such newspapers are based on advertising. They are published at d ...
s. About one-third of publishers in the United States are newspaper publishers.


Periodical publishing

Nominally, periodical publishing involves publications that appear in a new edition on a regular schedule. Newspapers and magazines are both periodicals, but within the industry, the periodical publishing is frequently considered a separate branch that includes magazines and even academic journals, but not newspapers. About one-third of publishers in the United States publish periodicals (not including newspapers). The library and information science communities often refer to periodicals as serials.


Book publishing

The global book publishing industry accounts for over $100 billion of annual revenue, or about 15% of the total media industry. For-profit publishers of books that serve the general public are often referred to as "trade publishers." Book publishers represent less than a sixth of the publishers in the United States. Most books are published by a small number of very large book publishers, but thousands of smaller book publishers exist. Many small- and medium-sized book publishers specialize in a specific area. Additionally, thousands of authors have created publishing companies and self-published their own works. Within book publishing, the publisher of record for a book is the entity in whose name the book's ISBN is registered. The publisher of record may or may not be the actual publisher. In 2013,
Penguin Penguins (order (biology), order List of Sphenisciformes by population, Sphenisciformes , family (biology), family Spheniscidae ) are a group of Water bird, aquatic flightless birds. They live almost exclusively in the Southern Hemisphere: on ...
(owned by Pearson) and Random House (owned by
Bertelsmann Bertelsmann SE & Co. KGaA () is a German private multinational conglomerate corporation based in Gütersloh, North Rhine-Westphalia, Germany. It is one of the world's largest media conglomerates, and is also active in the service sector and ...
) merged, narrowing the industry to a handful of big publishers as it adapted to digital media. The merger created the largest consumer book publisher in the world, with a global market share of more than 25 percent. Approximately 60% of English-language books are produced through the "Big Five" publishing houses: Penguin Random House,
Hachette Hachette may refer to: * Hachette (surname) * Hachette (publisher), a French publisher, the imprint of Lagardère Publishing ** Hachette Book Group, the American subsidiary ** Hachette Distribution Services, the distribution arm See also * Hachett ...
, HarperCollins, Simon & Schuster, and
Macmillan MacMillan, Macmillan, McMillen or McMillan may refer to: People * McMillan (surname) * Clan MacMillan, a Highland Scottish clan * Harold Macmillan, British statesman and politician * James MacMillan, Scottish composer * William Duncan MacMillan ...
. In November 2020, ViacomCBS agreed to sell Simon & Schuster, the third largest book publisher in the United States, to Penguin Random House in a deal that will create the first mega publisher. On November 2, 2021, the United States Department of Justice filed a lawsuit (U.S. v. Bertelsmann SE & CO. KGaA, et al.) to block the merger on anti-trust grounds, and on October 31st, 2022, the D.C. District Court ruled in favour of the Department of Justice, filing a permanent injunction on the merger.


Directory publishing

Directory publishing is a specialized genre within the publishing industry. These publishers produce mailing lists, telephone books, and other types of directories. With the advent of the Internet, many of these directories are now online.


Tie-in publishing

Technically, radio, television, cinemas, VCDs and DVDs, music systems, games, computer hardware and mobile telephony publish information to their audiences. Indeed, the marketing of a major film often includes a
novelization A novelization (or novelisation) is a derivative novel that adapts the story of a work created for another medium, such as a film, TV series, stage play, comic book or video game. Film novelizations were particularly popular before the advent of ...
, a graphic novel or comic version, the soundtrack album, a game, model, toys and endless promotional publications. Some of the major publishers have entire divisions devoted to a single franchise, e.g., Ballantine Del Rey Lucasbooks has the exclusive rights to ''Star Wars'' in the United States; Random House UK (Bertelsmann)/Century LucasBooks holds the same rights in the United Kingdom. The game industry self-publishes through BL Publishing/ Black Library ( Warhammer) and Wizards of the Coast ( Dragonlance, Forgotten Realms, etc.). The BBC has its publishing division that does very well with long-running series such as
Doctor Who ''Doctor Who'' is a British science fiction television series broadcast by the BBC since 1963. The series depicts the adventures of a Time Lord called the Doctor, an extraterrestrial being who appears to be human. The Doctor explores the u ...
. These multimedia works are cross-marketed aggressively and sales frequently outperform the average stand-alone published work, making them a focus of corporate interest.Shelagh Vainker in Anne Farrer (ed.), "Caves of the Thousand Buddhas", 1990, British Museum publications, .


Recent developments

Accessible publishing uses the digitization of books to mark-up books into XML and then produces multiple formats from this to sell to customers, often targeting those with difficulty reading. Formats include a variety larger print sizes, specialized print formats for
dyslexia Dyslexia, also known until the 1960s as word blindness, is a disorder characterized by reading below the expected level for one's age. Different people are affected to different degrees. Problems may include difficulties in spelling words, r ...
, eye tracking problems and macular degeneration, as well as Braille, DAISY, audiobooks and e-books. Green publishing means adapting the publishing process to minimise environmental impact. One example of this is the concept of on-demand printing, using digital or print-on-demand technology. This cuts down the need to ship books since they are manufactured close to the customer on a just-in-time basis. A further development is the growth of on-line publishing where no physical books are produced. The ebook is created by the author and uploaded to a website from where it can be downloaded and read by anyone. An increasing number of authors are using niche marketing online to sell more books by engaging with their readers online.


Standardization

Refer to the ISO divisions of ICS 01.140.40 and 35.240.30 for further information.


Legal issues

Publication is the distribution of copies or content to the public. The Berne Convention requires that this can only be done with the consent of the copyright holder, which is initially always the author. In the Universal Copyright Convention, "publication" is defined in article VI as "the reproduction in tangible form and the general distribution to the public of copies of a work from which it can be read or otherwise visually perceived."


Privishing

Privishing (''priv''ate publ''ishing'', but not to be confused with
self-publishing Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to written media, such as books and magazines, either as an ebook or as a physical copy using POD (pr ...
) is a modern term for publishing a book but printing so few copies or with such lack of marketing, advertising or sales support that it effectively does not reach the public. The book, while nominally published, is almost impossible to obtain through normal channels such as bookshops, often cannot be ordered specially, and has a notable lack of support from its publisher, including refusal to reprint the title. A book that is privished may be referred to as "killed". Depending on the motivation, privishing may constitute
breach of contract Breach of contract is a legal cause of action and a type of civil wrong, in which a binding agreement or bargained-for exchange is not honored by one or more of the parties to the contract by non-performance or interference with the other party ...
, censorship, or good business practice (e.g., not printing more books than the publisher believes will sell in a reasonable length of time).


See also


References


External links


International Publishers' organisation
{{Authority control Mass media industry