The Public Relations Institute of Australia (PRIA) is a

peak body A peak organisation or peak body is an Australian term for an advocacy group or trade association, an association of industries or groups with allied interests. They are generally established for the purposes of developing Standardization, standar ...

for

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...

and communication professionals in Australia. It promotes high ethical standards in the public relations and communication industry through accredited membership, resources, training, and recognition. PRIA was founded in 1949. It sponsors the open access '' Asia Pacific Public Relations Journal''. The organisation is a member of the Global Alliance for Public Relations and Communication Management.

Projects

In 2014, PRIA projects included advising on lobbyist legislation, increasing the use of valid measurement in PR, and offering career development and professional support resources to practitioners. PRIA also offers member training and professional development, runs a consultancy registration scheme, organises conferences and networking events, and presents annual awards for outstanding programs (the Golden Target Awards).

Course accreditations

PRIA introduced accreditation of Australian public relations courses in the late 1980s and 1990s. It identifies three core benefits to accreditation: * committing education providers to aligning with current industry practice * uniting educators and industry to progress the PR profession * equipping graduates with best practice skills and competencies PRIA continues to accredit courses for a five-year rolling period, but the Australian Government has not chartered the association and PRIA does not demand degrees from its members.

Partnerships and sponsorships

When

Deakin University Deakin University is a public university in Victoria, Australia. Founded in 1974, the university was named after Alfred Deakin, the second Prime Minister of Australia. Its main campuses are in Melbourne's Burwood suburb, Geelong Waurn Ponds, ...

began publishing the ''Asia Pacific Public Relations Journal'' in 1999, PRIA became a sponsor of the publication, and it continues its support today. PRIA is one of 25 founding members of the Global Alliance for Public Relations and Communication Management. In September 2014, PRIA announced a partnership with the International Special Events Society to enable PRIA members to earn professional development points by attending ISES events.

History

When PRIA was established in 1949,

Asher Joel Sir Asher Alexander Joel (4 May 1912 – 12 November 1998) was an Australian public figure and a member of the New South Wales Legislative Council for 20 years. Although he was Jewish, he received a papal knighthood in 1994. Career In the 1 ...

was one of its founding members. PRIA established the annual Golden Target Awards in 1976, to recognise excellence in Australian public relations. The

University of Western Sydney Western Sydney University, formerly the University of Western Sydney, is an Australian multi-campus university in the Greater Western region of Sydney, Australia. The university in its current form was founded in 1989 as a federated network ...

's Ward Library is home to the winners collection which dates from 1998. When the Public Relations Council was formed in 2012, PR practitioners discussed whether Australia's PR industry was big enough for two peak bodies, generally concluding that the market could embrace both organisations.

Presidents

The following persons have been presidents of PRIA:

References

{{DEFAULTSORT:Public Relations Institute Of Australia Public relations in Australia Communications and media organisations based in Australia Business ethics organizations Professional associations based in Australia Business organisations based in Australia Organizations established in 1949 1949 establishments in Australia