In the United Kingdom, a Responsibility Deal is a voluntary agreement between the

government A government is the system or group of people governing an organized community, generally a state. In the case of its broad associative definition, government normally consists of legislature, executive, and judiciary. Government is a ...

and businesses to work together to secure improvements in a key area of

public policy Public policy is an institutionalized proposal or a decided set of elements like laws, regulations, guidelines, and actions to solve or address relevant and real-world problems, guided by a conception and often implemented by programs. Public p ...

Examples

Several areas of public policy were covered by deals made between the

coalition government A coalition government is a form of government in which political parties cooperate to form a government. The usual reason for such an arrangement is that no single party has achieved an absolute majority after an election, an atypical outcome in ...

of 2010-2015 and various business sectors: * The ''Public Health Responsibility Deal'', launched in March 2011 "to tap into the potential for businesses and other organisations to improve

public health Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals". Analyzing the det ...

through their influence on food, alcohol,

physical activity Physical activity is defined as any voluntary bodily movement produced by skeletal muscles that requires energy expenditure.Global Recommendations on Physical Activity for Health, 2009. World Health Organization. Geneva, Switzerland. Accessed 13/ ...

behaviours and health in the workplace. * The ''Responsibility Deal between Government and the waste and resource management sector'', June 2011, developed jointly by

Defra DEFRA may refer to: * Deficit Reduction Act of 1984, United States law * Department for Environment, Food and Rural Affairs, United Kingdom government department {{Disambiguation ...

and the

Environmental Services Association The Environmental Services Association (ESA) is a professional organisation in the United Kingdom representing the UK's waste and secondary resources industry. The ESA's members include the major waste management companies in the UK and is open t ...

(the ESA, representing the waste and resource management sector), with input from the

Local Government Association The Local Government Association (LGA) is the national membership body for local authorities. Its core membership is made up of 339 English councils and the 22 Welsh councils through the Welsh Local Government Association. The LGA is p ...

, the

Environment Agency The Environment Agency (EA) is a non-departmental public body, established in 1996 and sponsored by the United Kingdom government's Department for Environment, Food and Rural Affairs, with responsibilities relating to the protection and enha ...

(EA) and the

Federation of Small Businesses The Federation of Small Businesses (FSB) is a UK business organisation representing small and medium-sized businesses. It was formed in 1974 as the National Federation of Self Employed (NFSE). The current name for the organisation was adopted in ...

. * Direct marketing: this responsibility deal, whose partners include the UK,

Scottish Scottish usually refers to something of, from, or related to Scotland, including: *Scottish Gaelic, a Celtic Goidelic language of the Indo-European language family native to Scotland *Scottish English *Scottish national identity, the Scottish ide ...

and

Welsh Government The Welsh Government ( cy, Llywodraeth Cymru) is the Welsh devolution, devolved government of Wales. The government consists of ministers and Minister (government), deputy ministers, and also of a Counsel General for Wales, counsel general. Minist ...

s, commits the three governments and the

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. B ...

industry to work together towards achieving these environmental priorities through "an agreed set of actions centred around the following objectives/themes: ** Waste prevention – reducing the quantity of direct marketing material necessary to achieve an acceptable return on investment through better targeting and suppression ** Sustainable production and distribution – ensuring direct marketing material is produced and distributed in a manner which minimises waste and carbon emissions ** Recycling – encouraging and enabling consumers to recycle the direct marketing material and so minimise waste to landfill".

References

{{reflist Public policy in the United Kingdom Public health