Pubert is a French company based in
Chantonnay, a town of the Western French region of
Vendée
Vendée (; br, Vande) is a department in the Pays de la Loire region in Western France, on the Atlantic coast. In 2019, it had a population of 685,442. . The company is the leading manufacturer of
tiller
A tiller or till is a lever used to steer a vehicle. The mechanism is primarily used in watercraft, where it is attached to an outboard motor, rudder post or stock to provide leverage in the form of torque for the helmsman to turn the rudder. ...
s in the world.
History
The Pubert Company was founded in Chantonnay,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...
in 1840. Its
headquarters and main production site are still there today. The company has been run by the Pubert family for six generations.
Pubert’s founders invented the reversible plow during the first half of the nineteenth century. During the 1960s, Pubert started working on
mechanized agricultural tools and released its first motor-powered tiller in 1976.
The current
CEO, Jean-Pierre Pubert has been head of the company since 1984. In 1984, Pubert was one of the smallest
manufacturer
Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to ...
s in France. In the year 2000, the company became the largest European manufacturer and in 2005, the worldleading manufacturer of tillers.
Products
Pubert manufactures :
* tillers (world leading manufacturer){{Cn, date=June 2015
*
brushcutters
* lawn scarifiers
* dethatcher (accessory to be mounted on tiller)
*
weed whacker
A string trimmer, also known by the portmanteau strimmer and the trademarks Weedwacker, Weed eater and Whipper Snipper. is a garden tool for cutting grass, small weeds, and groundcover. It uses a whirling monofilament line instead of a blade, ...
(accessory to be mounted on tiller)
*
plows (accessory to be mounted on tiller)
* furrowing plow (accessory to be mounted on tiller)
Pubert is a supplier for
Honda
is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
,
Husqvarna and
Staub.
In 1987, to prove the quality of its tillers, Pubert set a
Guinness World Record by running one of its tillers for 24 hours non-stop.
Figures
Revenue
In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business.
Commercial revenue may also be referred to as sales or as turnover. Some companies receive reven ...
(or
turnover) : €70 million (in 2008)
Exports: 70% of
sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the goods or services, completes a sale in ...
Production: 200 000 tillers per year – which represents 25-30% of worldwide production.
Production sites :
* Chantonnay, France
*
Lons-le-Saunier, France
* Jionan,
China (since 2008)
Staff : 200 employees
Internationalization
In economics, internationalization or internationalisation is the process of increasing involvement of enterprises in international markets, although there is no agreed definition of internationalization. Internationalization is a crucial strateg ...
: products sold in 40 countries / 5 continents
Awards
In 2009, Jean-Pierre Pubert (CEO) was elected Western-French
entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
of the year.
In 2000, Pubert’s products won the Safety Award at the URBAVERT-URBATEC convention in France.
Key executives
Jean-Pierre Pubert CEO since 1984
Didier Grare : Directing Manager
Sources
Site Officiel*EcoMag Tele-Vendée 2009
Companies based in Pays de la Loire
Manufacturing companies of France