Psycho Bunny is a privately held men's clothing company founded in 2005 with offices in its founding city of
New York and headquarters in
Montreal
Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple ...
. The retailer is known for its reimagined
classic menswear
Western dress codes are a set of dress codes detailing what clothes are worn for what occasion. Conversely, since most cultures have intuitively applied some level equivalent to the more formal Western dress code traditions, these dress codes a ...
, including its trademark 4,000 stitch bunny-embroidered polos.
Alen Brandman of Thread Collective Inc., an originating brand licensee, purchased 100 percent of the operating rights and 50 percent of the intellectual property rights in 2017. In 2021, Brandman acquired full ownership of Psycho Bunny, then in 2022, formed a leadership group along private investment firm BBRC, led by retail executive
Brett Blundy
Brett Blundy (born 1959/1960) is an Australian billionaire businessman. He is the founder and former chairman of BB Retail Capital, which owns companies such as Sanity Entertainment, Bras N Things, and Aventus Property Group. He is part-owne ...
, and Bertrand Cesvet, the former CEO and chairman of
Sid Lee
Sid Lee is an international creative services firm founded in Montreal, Quebec, Canada. It operates offices in Toronto, New York City, Los Angeles, Seattle and Paris. The agency offers services in the fields of branding, digital and social marke ...
.
In the past two years Psycho Bunny has tripled its business. By the end of 2022, the brand will have more than 100 stores globally.
References
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Clothing manufacturers