"Proud" is a song by British boy band

JLS JLS (an initialism of Jack the Lad Swing) are an English boyband, which consists of members Aston Merrygold, Oritsé Williams, Marvin Humes, and JB Gill, originally formed by Williams. They initially signed to Tracklacers production company ...

, which serves as the official

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charity single for 2012, and appears on the festive edition of the group's fourth studio album, ''

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''. The single was released on 16 March 2012. The song was written by co-written by JLS, Daniel Davidsen, Jason Gill, Jonathan Gill,

Cutfather Mich Hedin Hansen (born 9 April 1968), known professionally as Cutfather, is a Danish music producer, songwriter, remixer and DJ based in Copenhagen. Cutfather has a studio on Njalsgade, Copenhagen. Career Cutfather is perhaps best known for hi ...

, and

Ali Tennant Lorne Alistair Tennant, better known as Ali Tennant, is a British singer, songwriter and vocal producer/mentorAli Tenn ...

. The single sold nearly 45,000 copies during its first week of sales, peaking at number 6 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

Music video

A music video to accompany the release of "Proud" was first released onto

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on 10 February 2012 at a total length of four minutes and eight seconds. The video sees

walk around

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at night, interspersed with shots of children being inspired by sports. Olympic athletes Philips Idowu,

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and Louis Smith also make an appearance carrying the British flag.

Critical reception

Robert Copsey of '' Digital Spy'' gave the song a positive review stating: "As charity singles stand, it ticks all the necessary boxes: a twinkly piano riff, light R&B beats and the words "stronger", "wiser" and, of course "proud" jammed in as many times as possible. As an exercise in schmaltzy midtempo balladry, it passes with flying colours - though points are deducted due to the lack of key change in the finale." . Ironically, during the band's reunion tour

Beat Again Tour The Beat Again Tour was a concert tour by JLS that took place from October to November 2021. It was their first tour since 2013. Setlist This setlist is based on the O2 Arena show on 19 November. # The Club Is Alive # Do You Feel What I Feel # ...

in 2021, the song was performed with an added key change at the end.

Chart performance

In Ireland, the song debuted at number twenty-eight. "Proud" debuted at number six in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

, with first-week sales of nearly 45,000, copies. However, the track only spent two weeks inside the Top 40.UK Singles Chart - week 8 April 2012
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Track listing

# "Proud" – 4:02 # "Proud" (Cutmore Radio Remix) – 3:21

Charts

Release history

References

{{JLS 2012 singles JLS songs Charity singles Contemporary R&B ballads Songs written by Daniel Davidsen Songs written by Cutfather Songs written by Jason Gill (musician) Comic Relief singles Songs written by Ali Tennant 2011 songs 2010s ballads Song recordings produced by Cutfather