Proraso is a personal care and grooming brand owned by the Italian company Ludovico Martelli srl. The brand includes men's barber supplies and scented shaving products, and consists of five different product lines aimed at the general public and a "Pro" line aimed at professional barbers, which contains three variants. The Proraso pre-shave cream has been in production since 1948. In 2009, the company's turnover was over 36 million euros, ranking sixth in the national market in the production of rapid foams, third for shaving cream with brush and first in the market for pre and after shave creams. In 2017, the turnover marks an all-time high, reaching 61 million euros, an increase of 18% compared to the previous year.

Products

The Proraso brand includes five main product lines, four of which are marketed internationally. * "Green" line products, marketed in green packaging and designed for general use. This line is scented primarily with

eucalyptus oil Eucalyptus oil is the generic name for distilled oil from the leaf of ''Eucalyptus'', a genus of the plant family Myrtaceae native to Australia and cultivated worldwide. Eucalyptus oil has a history of wide application, as a pharmaceutical, ant ...

and

menthol Menthol is an organic compound, more specifically a monoterpenoid, made synthetically or obtained from the oils of corn mint, peppermint, or other mints. It is a waxy, clear or white crystalline substance, which is solid at room temperature and ...

, and is the first line of products introduced. It contains pre-shaving cream,

shaving soap Shaving soap is a hard soap that is used to produce lather with a shaving brush. The lather it produces is used to coat the face during shaving, softening the hair in preparation for shaving. While shaving soap produces plenty of dense and long- ...

shaving cream Shaving cream or shave cream is a category of cream cosmetics used for shaving preparation. The purpose of shaving cream is to soften the hair by providing lubrication. Different types of shaving creams include aerosol shaving cream (also kn ...

, beard shampoo, beard balm, beard oil, shaving foam,

aftershave Aftershave is a product applied to skin after shaving. Traditionally it is an Alcohol (chemistry), alcohol-based liquid (splash), but it can be a lotion, gel, or even a paste (rheology), paste. It often contains an antiseptic agent such as de ...

lotion and after shave balm. * "White" line products, marketed in white packaging and designed for sensitive skin, containing green tea and oatmeal extracts. This line is scented with lime and apple. It does not have an aftershave lotion equivalent. * "Red" line products, marketed in red packaging and designed to soften coarser hair, containing

shea butter Shea butter (, , or ; ) is a fat extracted from yellow the nut of the African shea tree (''Vitellaria paradoxa''). It is ivory in color when raw and commonly dyed yellow with borututu root or palm oil. It is widely used in cosmetics as a moi ...

. This line is scented with

sandalwood Sandalwood is a class of woods from trees in the genus ''Santalum''. The woods are heavy, yellow, and fine-grained, and, unlike many other aromatic woods, they retain their fragrance for decades. Sandalwood oil is extracted from the woods for us ...

. It offers a pre shave cream, an aftershave splash and an aftershave balm all matching the sandalwood scent of the shaving cream. * "Blue" line products, marketed in blue packaging and designed to moisturize, containing

vitamin E Vitamin E is a group of eight fat soluble compounds that include four tocopherols and four tocotrienols. Vitamin E deficiency, which is rare and usually due to an underlying problem with digesting dietary fat rather than from a diet low in vitami ...

and

aloe vera ''Aloe vera'' () is a succulent plant species of the genus ''Aloe''. It is widely distributed, and is considered an invasive species in many world regions. An evergreen perennial, it originates from the Arabian Peninsula, but grows wild in tro ...

extract. This line is scented with

musk Musk (Persian: مشک, ''Mushk'') is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial sub ...

and "amber". The blue line contains only shaving cream, shaving foam and after shave balm. Recently a pre-shaving cream was introduced for this line. * "Yellow" line products, marketed in yellow packaging and designed to provide a close shave and moisturize, containing

cocoa butter Cocoa butter, also called theobroma oil, is a pale-yellow, edible fat extracted from the cocoa bean. It is used to make chocolate, as well as some ointments, toiletries, and pharmaceuticals. Cocoa butter has a cocoa flavor and aroma. Its melti ...

and shea butter. This line is scented with vanilla, and contains only one product, shaving foam. This line is not sold outside Italy. There is also the "Single Blade" line which contains three variants directed to professionals. This line offers much more complex fragrances in the products. * "Wood and Spice" line products are marketed in yellow packaging. This line is scented with cumin, saffron, cedar and sandalwood. It contains pre-shaving cream, shaving cream, after-shave balm, cologne, beard shampoo, beard balm, beard oil, moustache wax and hot beard treatment oil. * "Azur Lime" line products are marketed in dark blue packaging. This line is scented with lime, mint, woods, juniper berries, musk and patchouli. It contains pre-shaving cream, shaving cream, after-shave balm, cologne, beard shampoo, beard balm and beard oil. * "Cypress & Vetyver" line products are marketed in dark green packaging. This line is scented with cypress, bergamot, vetiver, cedarwood and amber. It contains pre-shaving cream, shaving cream, after-shave balm, cologne, beard shampoo, beard balm and beard oil. The brand also includes a

shaving brush A shaving brush or shave brush is a small brush with a handle parallel to the bristles used to make lather from shaving soap or shaving cream and apply it to the face when shaving. Shave brushes are often decorative; antique handles are often mad ...

and a metallic after-shave vaporizer among other accessories for professional barbers.

References

Bibliography

External links

Official website
(English)
Official website
(Italian) {{brand-stub Italian brands Perfumes Soap brands Shaving cream brands