Promotional representatives, also known as promo reps, are people who are hired to
promote a brand,
product, or
service
Service may refer to:
Activities
* Administrative service, a required part of the workload of university faculty
* Civil service, the body of employees of a government
* Community service, volunteer service for the benefit of a community or a pu ...
. They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their
products,
services, and
brands
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
through the use of live events, mobile tours, and
guerrilla marketing instead of
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
,
radio
Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmit ...
, and print advertising.
Promotional products, also known as ad specialties, make up a 19.4 billion dollar industry and are used by virtually every business in the United States. These include items like mugs, T-shirts, and pens, designed to be memorable with a low cost per impression.
Role
Promotional representatives persuade customers to use sales promotional advertising items of the
wholesale
Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...
commodity distributor. They visit retail establishments, for example
department store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
s, pubs,
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
s, and clubs to persuade customers to use advertising items and promote the sale of company products. They deliver promotional items, such as posters, glasses, napkins, and product samples, and arrange for the display of items in the seller's establishment. They may also take sales orders from customers.
See also
*
Brand ambassador
A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embod ...
References
{{DEFAULTSORT:Promotional Representative
Promotion and marketing communications