Promod is a French women's
ready-to-wear
Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...
retailer operating in France, Belgium, Switzerland and Luxembourg. The clothing brand can be found in their own shops, or in concessions inside larger retail shops.
Promod was founded as a family
boutique in 1975 by Francis-Charles Pollet, one of the heirs of the founder of
La Redoute
La Redoute is a French multi channel retailer founded by Joseph Pollet in 1837.
La Redoute specialises in ready to wear apparel and home decor, La Redoute is the 2nd largest seller of women's apparel and the 3rd largest seller of linens in Fran ...
where he spent the first part of his career. The brand established exclusively in France and Belgium until 1990, when started to develop more internationally and opened a subsidiary in Spain, followed by others mainly in Europe.
In 2014, Promod had over 1,066 stores in 52 countries with gross sales exceeded 1 billion euros.
In 2016, a decline in the profitability of foreign operations led the company to eliminate 130 jobs and close international franchise partnerships that led to the closure of about 500 stores mainly in Europe, which accounted for half of the total number of Promod stores.
In September 2018, Patrice Lepoutre leaves the management of the group in favor of Julien Pollet.
References
External links
{{Commons category, Promod
Official website
Clothing companies of France
Clothing companies established in 1975
Companies based in Hauts-de-France
Retail companies established in 1975