The Promax Awards (also known as the PromaxBDA Awards) honor promotion, design, and marketing by a company or individual that is broadcast, published, or released in their respective markets. Promax International/BPME (branded as "Promax") sponsors awards competitions at the global level, as well as in North America,

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

, and Australia &

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

. There is also a competition at the local level in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

. The awards categories include network TV,

TV stations A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

, cable networks, cable systems, network radio,

radio stations Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio sta ...

, syndication distributors, and

interactive media Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various f ...

. At one point, they also included the

Brandon Tartikoff Brandon Tartikoff (January 13, 1949 – August 27, 1997) was an American television executive who was the president of NBC from 1981 to 1991. He was credited with turning around NBC's low prime time reputation with such hit series as ''Hill Stre ...

Award, although it has not been awarded in several years. Winners in the past have included

FX Networks FX Networks, LLC, is a company consisting of a network of cable channels plus a production company and a subsidiary of the Disney General Entertainment Content segment of The Walt Disney Company. Originally a part of 21st Century Fox, the compan ...

Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global w ...

Red Bee Media Red Bee Media, formerly Ericsson Broadcast and Media Services (EBMS), is an international broadcasting and media services company and the largest access provider in Europe. Red Bee has its headquarters in London, England, with branch offices in ...

, HBO,

A&E Networks A&E Networks (stylized as A+E NETWORKS) is an American multinational broadcasting company that is a 50–50 joint venture between Hearst Communications and The Walt Disney Company through its General Entertainment Content division. The company ...

, 4Creative, Les Télécréateurs Paris, Rogers Media, and Bell Media Agency. The Promax Global Excellence and North America Awards are handed out each year at Promax's annual conference, now in its 63rd year in 2019. The conference in June is typically held in Los Angeles at the

JW Marriott JW Marriott is a luxury hotel brand owned by Marriott International. History The JW Marriott brand was established in 1984, with the opening of the first hotel in Washington, D.C. It was named as a tribute to J.W. Marriott, the founder of Marr ...

at L.A. live or New York at the

New York Hilton Midtown The New York Hilton Midtown is the New York City hotels, largest hotel in New York City and List of tallest hotels in the world, world's 101st tallest hotel. The hotel is owned by Park Hotels & Resorts and managed by Hilton Worldwide. At 1,929 ...

hotel. The Promax Awards at Station Summit honoring local station marketing are handed out in late June at the annual Promax Station Summit event at the Mirage in Las Vegas.

Promax and Broadcast Design Association

Promax was established in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. In 1997, the Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined with Promax. The PromaxBDA awards replaced earlier awards presented separately by Promax and the Broadcast Designers Association (BDA). Thousands of PromaxBDA awards have been presented to

companies A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared go ...

and individuals whose work is judged by a panel of

promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...

and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.

PromaxBDA

Promax International/BPME, branded as Promax, is a California not-for-profit corporation operating as a professional association. Based in Los Angeles, with a branch office in Singapore. Promax describes itself as "the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content in media." Founded in the United States in 1956 as the Broadcast Promotion Association (BPA), in 1985, the organization changed its name to Broadcast Promotion & Marketing Executives (BPME). In 1993, the organization again changed its name to PROMAX (a loose acronym for Promotion and Marketing Executives). A merger with the Broadcast Design Association (BDA) in 1997 created the current association: PromaxBDA. The legal name for the group, which ha
501(c)6
status from the IRS, is Promax International BPME. The association holds conferences,

award An award, sometimes called a distinction, is something given to a recipient as a token of recognition of excellence in a certain field. When the token is a medal, ribbon or other item designed for wearing, it is known as a decoration. An awar ...

competitions and prints publications for their members, and present networking opportunities. Steve Kazanjian is the current President & CEO. The Board of Directors is composed of senior entertainment marketing executives, and is currently chaired by Steph Sebbag, CEO of Los Angeles-based creative agency BPG. Previous Promax chairs include Joe Earley, head of marketing for

Disney+ Disney+ is an American subscription video on-demand over-the-top streaming service owned and operated by the Media and Entertainment Distribution division of The Walt Disney Company. The service primarily distributes films and television se ...

, (formerly COO,

Fox Television Group Fox Networks Group (FNG) is a subsidiary of The Walt Disney Company that oversees international television assets that were acquired from 21st Century Fox. It produces and distributes more than 300 entertainment, film, sports and factual chan ...

, Lisa Gregorian, President & CMO, Warner Bros. Television Group, Adam Stotsky, Pres. and GM, E!, and Mike Benson, Head of Marketing, Amazon Prime Video. Promax publishes ''The Daily Brief'' newsletter.

References

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External links

PromaxBDA website
Advertising awards Television awards Awards established in 1956 Organizations established in 1956 1956 establishments in the United States 1997 mergers and acquisitions Television organizations Organizations based in Los Angeles Organisations based in Singapore