Promar TV is a Venezuelan regional

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

station that can be seen in the

Lara Lara may refer to: Places * Lara (state), a state in Venezuela *Electoral district of Lara, an electoral district in Victoria, Australia * Lara, Antalya, an urban district in Turkey * Lara, Victoria, a township in Australia * Lara de los Infa ...

, Barinas, Portuguesa, and

Yaracuy Yaracuy State ( es, link=no, Estado Yaracuy, ;) is one of the 23 states of Venezuela. It is bordered by Falcón in the north, in the west by Lara, in the south by Portuguesa and Cojedes and in the east by Cojedes and Carabobo. Its geography ...

states.

History

Promar TV was created in the Lara State as an independent television produccion company called Mariano & Co. towards the end of the year 1949. Its founders were Mariano Kossowski and his brother Andrés Kossowski. The first produccion by Mariano & Co. was a newscast, which began airing at the end of the year 1950 and was seen in clubs, schools, and on a large screen located in the parking lot of the local

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

. This was the very first newscast that was made in the interior of the country. "El noticiero Lara" remained on the air until 1953, when it was shut down by the local municipal council because they considered it to be an unfair competitor to the local movie theaters. In that same year (1953), television appeared in Venezuela. "El noticiero Lara" was developed into a correspondence for the national television station,

Radio Caracas Televisión Radio Caracas Televisión (RCTV) was a Venezuelan free-to-air television network headquartered in the Caracas neighborhood of Quinta Crespo. It was sometimes referred to as the Canal de Bárcenas. Owned by Empresas 1BC, Radio Caracas Televisi� ...

. By then Mariano Co. had their offices located in

Barquisimeto Barquisimeto (; guc, Watkisimeeta) is a city in Venezuela. It is the capital of the state of Lara and head of Iribarren Municipality. It is an important urban, industrial, commercial and transportation center of the country, recognized as the fou ...

, but they would later open offices throughout most of the country. In the 1960s, Mariano Co. began to make its own televised program known as "Actualidades", whose main objectives was to educate people who were living in the capital of

Venezuela Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...

on Lara's culture. Actualidades stopped being produced in 1975 when its time slot was given to El Observador's midday broadcast. Mariano Co. had excellent contracts to produce other programs such as "Venezuela Vibra", "Dimensión Humana", and "Alerta" to name a few. After several decades of producing shows for other television stations, Mariano Co. decided to create its own television station. Promar TV, as its known today, first went on the air in November 1995, broadcasting from Barquisimeto. Today, Promar TV is on the air 24 hours a day.

Programming

External links

Official website
{{Venezuelan television stations Television networks in Venezuela Television stations in Venezuela Spanish-language television stations Television channels and stations established in 1995 Yaracuy Mass media in Venezuela 1995 establishments in Venezuela Television in Venezuela