Producing Managers' Association
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The Producing Managers' Association (PMA) was a coalition of theatrical managers established on April 23, 1919. Formed in an effort to reduce conflicts between producers and theater managers and share common interests, it became the main vehicle for negotiation with the
Actors' Equity Association The Actors' Equity Association (AEA), commonly referred to as Actors' Equity or simply Equity, is an American labor union representing those who work in live theatrical performance. Performers appearing in live stage productions without a boo ...
(Equity) and
Actors' Fidelity League The Actors' Fidelity League (Fidelity) was a short-lived unaffiliated American craft union representing actors who worked in live theater, live theatrical performances. It split off from Actors' Equity Association (Equity) in August 1919 when the ...
(Fidelity) during the 1919 actors' strike.


Formation

By 1919 the former
Theatrical Syndicate Starting in 1896, the Theatrical Syndicate was an organisation that in the United States that controlled the majority of bookings in the country's leading theatrical attractions. The six-man group was in charge of theatres and bookings. Beginnin ...
had dissolved and its coalition, the United Managers Protective Association (UMPA) had been reduced to just the
Klaw and Erlanger Klaw and Erlanger was an entertainment management and production partnership of Marc Klaw and Abraham Lincoln Erlanger based in New York City from 1888 through 1919. While running their own considerable and multi-faceted theatrical businesses ...
theatres. The UMPA had signed an agreement with Equity which would come up for renewal in 1919. The remaining independent theater producers were in disarray, competing among each other and poaching stars while facing common problems of censorship, taxation, ticket speculation, and the impending negotiations with Equity.
John Golden John Lionel Golden (June 27, 1874 – June 17, 1955) was an American actor, songwriter, author, and theatrical producer. As a songwriter, he is best-known as lyricist for " Poor Butterfly" (1916). He produced many Broadway shows and four films. ...
first floated the idea of a producer's organization to a group who were vacationing in Palm Beach, Florida. He wanted to set up a forum so the producers could share ideas, and wanted stop the rival organizations poaching each other's stars. Golden organized a lunch at the Claridge Hotel in
Atlantic City, New Jersey Atlantic City, often known by its initials A.C., is a coastal resort city in Atlantic County, New Jersey, United States. The city is known for its casinos, boardwalk, and beaches. In 2020, the city had a population of 38,497.
, attended by about forty managers. Attendees included Golden's fellow producers Fred Zimmerman,
Archibald Selwyn Archibald Selwyn (also Arch or Archie Selwyn; 3 November 1877 – 21 June 1959) was an American play broker, theater owner and stage producer who had many Broadway successes. He and his brother Edgar Selwyn were partners. They were among the foun ...
,
Florenz Ziegfeld Jr. Florenz Edward Ziegfeld Jr. (; March 21, 1867 – July 22, 1932) was an American Broadway impresario, notable for his series of theatrical revues, the ''Ziegfeld Follies'' (1907–1931), inspired by the ''Folies Bergère'' of Paris. He also p ...
,
Winchell Smith Winchell Smith (5 April 1871 – 10 June 1933) was an American playwright, known for big hit works such as '' Brewster's Millions'' (1906) and '' Lightnin' '' (1918). Many of his plays were made into movies. He spent freely but left a large fort ...
and
L. Lawrence Weber L. Lawrence Weber (c. 1872 – 22 February 1940) was an American sports promoter, stage show producer and theater manager. He was active in arranging Vaudville, vaudeville shows, legitimate theater and films. He once tried to bypass laws against im ...
. The PMA was launched by unanimous agreement.


Activities

Given the temperaments of the producers, meetings were often stormy. At one session
David Belasco David Belasco (July 25, 1853 – May 14, 1931) was an American theatrical producer, impresario, director, and playwright. He was the first writer to adapt the short story ''Madame Butterfly'' for the stage. He launched the theatrical career of ...
banged so hard on the table that he split his hand and needed medical aid. On 2 May 1919
Charles Coburn Charles Douville Coburn (June 19, 1877 – August 30, 1961) was an American actor and theatrical producer. He was nominated for a Best Supporting Actor Academy Award three times – in ''The Devil and Miss Jones'' (1941), '' The More the M ...
, a former actor and now a manager, invited members of Equity to meet the managers for lunch at the Claridge. The mood of the lunch meeting quickly turned to anger, with the managers adamant that they would not let Equity establish a closed shop. Over the summer the AEA came under increasing pressure to make a deal with the managers from actors who had no other guarantee of employment. However, the strike was launched in August 1919, closing selective shows. After a month, after 37 productions had been closed and 16 openings had been stopped, the strike was settled on 6 September 1919. The managers signed a five-year contract in which they recognized Equity and promised better conditions.


1924 Equity-PMA agreement renewal

The 1919 agreement between Equity and the PMA was due to expire on June 1, 1924. The PMA itself was undergoing a schizm between the production managers and the theatre owners. The
Shubert family The Shubert family was responsible for the establishment of the Broadway district, in New York City, as the hub of the theater industry in the United States. They dominated the legitimate theater and vaudeville in the first half of the 20th cen ...
, who owned 70% of theatres in Manhattan, had no interest in production.
Lee Shubert Lee Shubert (born Levi Schubart; March 25, 1871– December 25, 1953) was a Lithuanian-born American theatre owner/operator and producer and the eldest of seven siblings of the theatrical Shubert family. Biography Born to a Jewish family, the so ...
brokered an agreement with Equity called the 80-20 compromise. This agreement allowed one Fidelity or independent actor for every four Equity actors in a cast, thus giving lip service to the ideal of the
open shop An open shop is a place of employment at which one is not required to join or financially support a union ( closed shop) as a condition of hiring or continued employment. Open shop vs closed shop The major difference between an open and closed ...
. Equity acquiesced to this since every non-Equity performer so employed would have to pay an amount equal to annual Equity dues into a special fund. In addition, Fidelity would have to agree to close its rolls; all future would-be actors must join Equity. The agreement would be for ten years, during which Equity pledged to accept any new actors whom the producers cast. To bring the agreement into effect, Lee Shubert and his allies within the PMA planned to force a vote to dissolve that coalition and create a new one called the Managers' Protective Association (MPA). The new Equity agreement would then be with the MPA, bypassing any PMA holdouts. However, Shubert's faction was shy of the votes needed to force the dissolution. Thus the PMA continued with reduced membership, while Shubert and his allies seceded from it and set up the MPA. Those producers remaining in the PMA would now either be forced to adopt the Equity shop (a euphemism for the closed shop that Equity had first imposed on independent producers in 1921), or join the MPA. To forestall this new agreement, the PMA filed a plea with the New York Supreme Court for an injunction against Equity and the MPA. Supreme Court Justice McCook denied the plea, which ruling was upheld by the New York Court of Appeals on June 27, 1924.


References

Citations Sources * * * {{refend Theatrical organizations in the United States Organizations established in 1919