Priority Bicycles is an American

bicycle A bicycle, also called a pedal cycle, bike or cycle, is a human-powered or motor-powered assisted, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A is called a cyclist, or bicyclist. Bic ...

manufacturer based in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. The company was founded in 2012 by Dave Weiner, who quit his job as North American CEO of a software company to start a bicycle company. Weiner crowdfunded the startup company with a

Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...

campaign in July 2014, with users who donated $350 promised a bicycle from the first shipment, and reached his funding goal of $30,000 within hours of launching. By the end of the 30-day campaign, Priority had received $556,286 of startup capital. The bicycles are aimed at commuters, and are designed to minimize maintenance requirements by using a

belt drive A belt is a loop of flexible material used to link two or more rotating shafts mechanically, most often parallel. Belts may be used as a source of motion, to transmit power efficiently or to track relative movement. Belts are looped over pulley ...

rather than a bicycle chain, and puncture-resistant tires with double-wall rims.

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* Cycle manufacturers of the United States Manufacturing companies based in New York City Vehicle manufacturing companies established in 2012 American companies established in 2012 2012 establishments in New York City {{US-manufacturing-company-stub