''Printers' Ink'' was an American

trade magazine A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this ...

launched in 1888 by George P. Rowell.Mierau, Christina B. (2000). ''Accept No Substitutes!: The History of American Advertising''. Twenty-First Century Books, It was the first national trade magazine for

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

. Pendergrast, Mark (2000). ''For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It''.

Basic Books Basic Books is a book publisher founded in 1950 and located in New York, now an imprint of Hachette Book Group. It publishes books in the fields of psychology, philosophy, economics, science, politics, sociology, current affairs, and history. H ...

, It was renamed ''Marketing/Communications'' in 1967Sloane, Leonard (July 11, 1967)
"Advertising: Changing the Guard at Curtis"
''

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

'' and ceased publication in 1972.Staff report (February 15, 1972)
"Old-Timer Suspends Publication"
''

''Printers' Ink'' model statute

''Printers' Ink'' was famous for proposing a

model law A model act, also called a model law or a piece of model legislation, is a suggested example for a law, drafted centrally to be disseminated and suggested for enactment in multiple independent legislatures. The motivation classically has been the ...

that created criminal penalties for

false advertising False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or servic ...

in 1911. It was widely adopted in states; however, few prosecutors brought cases under it, because of prosecutorial resource constraints, and because it imposed strict liability (that is, the state did not have to prove intent to deceive) on false advertisers.

References

External links

HathiTrust HathiTrust Digital Library is a large-scale collaborative repository of digital content from research libraries including content digitized via Google Books and the Internet Archive digitization initiatives, as well as content digitized locally ...

''Printers' Ink''
digitized issues, various dates Business magazines published in the United States Magazines established in 1888 Magazines disestablished in 1972 Defunct magazines published in the United States {{trade-mag-stub