Prince Hypermart is a retail store chain in the Philippines with branches in

Luzon Luzon (; ) is the largest and most populous island in the Philippines. Located in the northern portion of the Philippines archipelago, it is the economic and political center of the nation, being home to the country's capital city, Manila, as ...

Visayas The Visayas ( ), or the Visayan Islands (Bisayan languages, Visayan: ''Kabisay-an'', ; tl, Kabisayaan ), are one of the three Island groups of the Philippines, principal geographical divisions of the Philippines, along with Luzon and Mindanao ...

and

Mindanao Mindanao ( ) ( Jawi: مينداناو) is the second-largest island in the Philippines, after Luzon, and seventh-most populous island in the world. Located in the southern region of the archipelago, the island is part of an island group of ...

. It is owned by Robert L. Go, the President of the Philippine Retailers Association.

History

Prince Warehouse Club Incorporated started in April 1990 with Robert L. Go as its chairman. Their first branch is at North Reclamation Area (today's Prince Wholesale Center NRA) when they converted a plain warehouse into a store with a single cash register. Initially they sold glassware, kitchenware, plastic ware and other household items. It expanded in 1993 with their second branch in A.C. Cortes, Mandaue City as Prince Hypermart Mandaue. Currently, Prince Hypermart Mandaue is managed by Prince Mandaue Chain of Stores (Prince Warehouse Club Mandaue Inc.) and separated from the Prince Warehouse Club Inc. Robert's brother is Prince Mandaue's managing supervisor. Prince later initiated programs to help the

sari-sari store A sari-sari store, anglicized as neighborhood sundry store, is a convenience store found in the Philippines. The word ''sari-sari'' is Tagalog meaning "variety" or "sundry". Such stores occupy an important economic and social location in a Fil ...

owners with their Prince Warehouse Club's Sari-Sari Store Society (SSS). The program became a tool for Prince to help sari-sari store owners to grow their business and can buy goods at Prince Hypermart with discounts and perks. Their operations in Cebu soon expanded to nearby towns and provinces within Visayas Region. Like their giant rival Gaisano, they expanded outside Cebu when they knew that Cebu is becoming "saturated" with a lot of their stores in the province. In 2013, Prince expanded their operations in Mindanao with its first branch in

Oroquieta Oroquieta,(formerly known as Layawan), officially the City of Oroquieta ( ceb, Dakbayan sa Oroquieta; fil, Lungsod ng Oroquieta), is a 4th class component city and capital of the province of Misamis Occidental, Philippines. According to the 20 ...

Misamis Occidental Misamis Occidental ( ceb, Kasadpang Misamis; Subanen languages, Subanen: ''Sindepan Mis'samis''; fil, Kanlurang Misamis), officially the Province of Misamis Occidental, is a Provinces of the Philippines, province located in the Regions of the Ph ...

. Their operations in Mindanao soon expanded in

Zamboanga del Norte Zamboanga del Norte ( Cebuano: ''Amihanang Zamboanga''; Subanon: ''Utara Sembwangan''; tl, Hilagang Zamboanga), officially the Province of Zamboanga del Norte, is a province in the Philippines situated within the Zamboanga Peninsula region in M ...

, Agusan del Sur, Agusan del Norte, Surigao del Sur,

Surigao del Norte Surigao del Norte ( Surigaonon: ''Probinsya nan Surigao del Norte''; ceb, Amihanang Surigao; Tagalog: ''Hilagang Surigao''), officially the Province of Surigao del Norte, is a province in the Philippines located in the Caraga region of Mindanao. ...

and

. At that same year, they had 24 stores with 500,000 customers served every day. They also introduce ECPay, an electronic payment to their branches nationwide. The company continued to expand in more provinces, even reaching Luzon. In addition to the expansion, Kapatagan, Lanao del Norte branch was opened on October 7, 2018. Their expansion over Visayas and Mindanao as of 2019 took PhP 1B+ investment. They closed the year with a total of 58 branches nationwide.

References

{{Supermarkets of the Philippines Retail companies established in 1990 Companies based in Cebu City Retail companies of the Philippines Shopping center management firms Philippine brands

History

See also

References