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Primula is the brand name associated with a range of food products manufactured and marketed by The
Kavli Kavli () is a Norwegian brand of soft cheese, caviar, mayonnaise, crackers and milk. The company sells products in 30 countries, with plants in Norway, Finland, Sweden, Denmark, England and Scotland. In 1914, Olav Kavli founded Kavli Holdin ...
Group. The best known range is Primula Cheese Spread. Primula cheese in tubes is supplied in varieties flavoured with several ingredients. Dips are also manufactured in several flavours. The products are sold in more than 20 countries.


History

Primula Cheese Spread was developed in 1924 by
Norwegian Norwegian, Norwayan, or Norsk may refer to: *Something of, from, or related to Norway, a country in northwestern Europe * Norwegians, both a nation and an ethnic group native to Norway * Demographics of Norway *The Norwegian language, including ...
businessman
Olav Kavli Olav Kavli (7 January 1872 – 22 September 1958) was a Norwegian business man who founded the Kavli company. Biography Ole Knudsen Kavli was born at Årø in Bolsøy (now Molde Molde () is a town and municipality in Møre og Romsdal county ...
(1872–1958). Primula Cheese was the world's first spreadable cheese with a long shelf life and was named after the
Primula ''Primula'' () is a genus of herbaceous flowering plants in the family Primulaceae. They include the primrose ('' P. vulgaris''), a familiar wildflower of banks and verges. Other common species are '' P. auricula'' (auricula), '' P. veris'' (cow ...
flower. It was first introduced into the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
in 1929. By the 1930s, Primula cheese was exported to over 30 countries, with the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
the main market. Primula cheese products are now manufactured at plants located in
Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...
,
Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
,
Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Danish Realm, Kingdom of Denmark ...
and
Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It is ...
. The Primula brand is owned by the Norwegian-based Kavli Group which in turn is owned by the
Kavli Trust {{Infobox company , name = O. Kavli og Knut Kavlis Almennyttige Fond , logo = Kavli dairy logo.png , type = Foundation , foundation = 1890 , location = Bergen, Norway , key_people = , area_served = , industry = Food , products = , rev ...
(''Kavlifondet''). The Kavli Trust is a charitable organisation that donates a proportion of profits to causes such as research, cultural activities and humanitarian work.


References


External links


Primula official websiteKavli Group websiteKavli Trust website
Cheese Norwegian cheeses Processed cheese Norwegian brands Brand name dairy products Kavli {{food-product-stub