Primedia is a South African
media group
A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, theme parks, or the Internet. According to the ...
, headquartered in
Sandton
Sandton is an upscale commercial and residential district north of the city of Johannesburg, South Africa. It forms part of the City of Johannesburg Metropolitan Municipality. The name of the city came from the combination of two of its suburbs, ...
,
Johannesburg
Johannesburg ( , , ; Zulu and xh, eGoli ), colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Demo ...
.
History
Primedia was established in 1994 and its listing on the
JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).
The Primedia Group is backed by Mineworkers' Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders.
Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media, and spans both the traditional and non-traditional media sectors.
Subsidiaries
Primedia Broadcasting
Primedia Broadcasting is a subsidiary of Primedia, headquartered in
Sandton
Sandton is an upscale commercial and residential district north of the city of Johannesburg, South Africa. It forms part of the City of Johannesburg Metropolitan Municipality. The name of the city came from the combination of two of its suburbs, ...
,
Johannesburg
Johannesburg ( , , ; Zulu and xh, eGoli ), colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Demo ...
. It currently operates four national radio stations and the Eyewitness News service. Primedia was established in 1994 with
Stan Katz appointed
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
and its listing on the JSE Securities Exchange completed in April 1995. Primedia remained listed on the
JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).
Radio Stations
*
CapeTalk
CapeTalk is a commercial AM radio station based in Cape Town, South Africa, broadcasting on AM/MW 567 to Cape Town. The station is also webcast via its website. It claims to be Cape Town's number one news and talk station, offering news, sport, ...
: CapeTalk is a commercial AM radio station based in
Cape Town
Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
, broadcasting on AM/MW 567 to
Cape Town
Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...
. The station is also webcast via its website. It was established in 1997.
*
702
__NOTOC__
Year 702 ( DCCII) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar. The denomination 702 for this year has been used since the early medieval period, when the Anno Domini calendar era b ...
: 702, is a commercial talk
FM radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
based in
Johannesburg
Johannesburg ( , , ; Zulu and xh, eGoli ), colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Demo ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
, broadcasting on FM 92.7 and FM 106 to the greater
Gauteng
Gauteng ( ) is one of the nine provinces of South Africa. The name in Sotho-Tswana languages means 'place of gold'.
Situated on the Highveld, Gauteng is the smallest province by land area in South Africa. Although Gauteng accounts for only ...
province. The station is also
webcast
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, web ...
via its website.
*
KFM: KFM is a radio station based in
Cape Town
Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
.
*
947
Year 947 ( CMXLVII) was a common year starting on Friday (link will display the full calendar) of the Julian calendar.
Events
By place
Europe
* Summer – A Hungarian army led by Grand Prince Taksony campaigns in Italy, heading ...
: 947 is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
that broadcasts on the 94.7FM frequency from
Johannesburg
Johannesburg ( , , ; Zulu and xh, eGoli ), colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Demo ...
,
Gauteng
Gauteng ( ) is one of the nine provinces of South Africa. The name in Sotho-Tswana languages means 'place of gold'.
Situated on the Highveld, Gauteng is the smallest province by land area in South Africa. Although Gauteng accounts for only ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
.
News Services
*Eyewitness News: Eyewitness News is Primedia Broadcasting's news brand.
Civic Organisations
*
Crimeline: Crimeline is an independent Initiative started by Primedia aimed at helping South African authorities fight crime through anonymous tip-offs.
*
Lead SA: Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers to promote
active citizenship
Active citizenship or engaged citizenship refers to active participation of a citizen under the law of a nation discussing and educating themselves in politics and society, as well as a philosophy espoused by organizations and educational insti ...
. Founded in August 2010, shortly after the historic
2010 Soccer World Cup, Lead SA was born to celebrate the achievements of the country while taking responsibility for its problems and challenges. Lead SA's focus areas include education, road safety and the environment.
Talent Management
*
PrimeTalent: PrimeTalent is a talent management company aimed at providing a range of professional services to Primedia Broadcasting's on air talent.
Advertising, Marketing & Promotions
*Cinemark: Cinemark is an advertising sales company that represents Ster-Kinekor and selected independent cinemas.
*Out of Home
*Primedia Outdoor: Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of-Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and sales of outdoor advertising signage. It offers national outdoor exposure across a mix of media types, including digital signs, airport advertising, freeway and suburban spectaculars and street furniture. Primedia Outdoor targets consumers in major urban areas through to those living in rural communities in Limpopo and the Eastern Cape. ComutaNet offers advertising that ranges from the interior and exterior of buses, taxis and trains to station platforms, taxi rank and trailer advertising, as well as radio and TV offerings.
*Primedia Instore Primedia Instore deals with the installation, maintenance and removal of point of sale advertisements on behalf of FMCG (Fast-Moving Consumer Goods) companies in retail stores.
*Primedia Africa currently operates in Botswana, Lesotho, Mozambique, Namibia, Swaziland, Zambia, Kenya, Uganda, Nigeria and Ghana. Supplier of outdoor media in the SADC regions, offering various media formats specific to clients' needs.
*Primedia Lifestyle: Primedia Lifestyle Group is the No.1 integrated shopping centre marketing company in South Africa. Founded in 1996, the Primedia Lifestyle Group, a Primedia Unlimited subsidiary delivers marketing services to over 35 Shopping centres nationwide, ranging from Convenience Centres to Super-Regional's. The company offerings include Primedia Lifestyle Marketing Services (marketing strategy, budget management, brand management, research, tenant relations, events, PR and Exhibitions), Red Pixel (creative, production and design) and Media Xpress (media planning, buying and strategy)
*Primedia Unlimited: Primedia Unlimited is the creative media hub of the Primedia group in the out of home arena through 10 different companies:
*Fashion Media: Fashion Media specializes in Retail Media holding the exclusive static media rights to in-store advertising for Edgars, Edgars Active and Red Square stores nationwide.
*Mall Active Mall Active is a mall activation company specialising in running activations in shopping malls in South Africa.
*Mall Worx: In-mall advertising in the township and middle LSM mall environment
*Source CRM: Source is a full service digital agency specializing in mall CRM & Loyalty.
*Wideopen Platform: Wideopen offers outdoor advertising.
*XP Digital: A subsidiary of Primedia Unlimited, XP Digital has the sole advertising rights to 42" HD screens located at dispensaries in Clicks and Dis-Chem pharmacies nationwide
*Salon Media: Advertising in hair salons nationally. Including mirror decals, digital screens and activations.
*Fitting Exposure: Fitting exposure offers exposure for clients in the Jet, Edgars, Ackermans, and Legit fitting room space.
References
{{Authority control
Mass media companies of South Africa
Companies based in Johannesburg
Mass media in Johannesburg