Prima ZOOM is a documentary

television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

of FTV Prima group. Prima ZOOM was launched on 1 February 2013, complementing its sister channels Prima Family,

Prima COOL Prima Cool is a private Czech television station. Prima Cool is TV Prima's second channel. It is targeted primarily at young male audiences. Prima Cool launched on 1 April 2009 as TV Prima's new digital channel. It is available on Czech DVB- ...

, and

Prima Love Prima Love is the first niche channel aimed at young, active women in the Czech Republic. The channel, which launched on March 8, 2011, is owned by Modern Times Group and currently has a reach of approximately 94% of the country's 10.5 million p ...

. Prima ZOOM's

graphics Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture ...

identity was made by Studio Oficina, as it did also with Prima Love and Prima COOL. Its graphics and

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...

are based on the gesture

pinch-to-zoom In computing, multi-touch is technology that enables a surface (a touchpad or touchscreen) to recognize the presence of more than one point of contact with the surface at the same time. The origins of multitouch began at CERN, MIT, University of ...

.http://www.ofcn.cz/project/64 Prima ZOOM broadcasts daily between 08.00 and 02.00. The channel is available in the Czech digital terrestrial network (like other channels of FTV Prima group) in multiplex 3 (like Prima Love), as well as in the basic packages of a number of

satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioisotope ...

, cable, and

IPTV Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats. Unlike downloaded media, ...

pay-TV operators, and had a household penetration of well over 90% when it launched.

References

External links

Official Site

Program TV Prima ZOOM
{{Europe-tv-station-stub Television stations in the Czech Republic Czech-language television stations Modern Times Group Television channels and stations established in 2013 Prima televize