Pride Group is a vertical organisation engaged in the manufacture and export of knitwear products to the European Union, the US and Canada. The group is also engaged in the manufacture and retail of womenswear, menswear, kidswear, home decor and other textile products through a chain of 60 retail outlets spread all over

Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...

Early years

Pride Group began its journey in 1958, when founder Halimur Rahman first established Dacca Textiles, and laid the foundation to what would eventually become Pride Limited. At the time of Dacca Textiles' inception, Rahman was employed in EPSCIC, and it is from this that he arrived at the idea of establishing a garment factory that would supply locally made saris for the women of Bangladesh.

Board of directors

Mohammad Abdul Moyeed (Managing Director), Dr. Mohammad Abdul Moyeen (Director) and Mohammad Abdul Momen (Director), sons of Halimur Rahman, compose the current board of Pride Group.

H.R. Textiles Mills Limited

H.R. Textiles Mills Limited is a vertical public limited company, engaged in manufacture of knitwear products. H.R. Textiles Mills is a

Lycra Spandex, Lycra, or elastane is a synthetic fiber known for its exceptional elasticity. It is a polyether-polyurea copolymer that was invented in 1958 by chemist Joseph Shivers at DuPont's Benger Laboratory in Waynesboro, Virginia, US. The g ...

assured factory. Zara,

Bershka Bershka () is a clothing retailer company created in 1998 in Spain. It is part of the Spanish Inditex group (which also owns brands such as Zara, Massimo Dutti, Pull&Bear, Oysho, Uterqüe, Stradivarius and Zara Home). The company was created in ...

, New Look, Stradivarius, and El Corte Inglés are some of their clients. Fashion Knit Garments Limited is engaged in manufacturing knitwear products, consisting of ladies tops, sports and active wear, children outerwear, and men's innerwear.

Dacca Textiles Limited

Dacca Textiles is involved in the manufacturing and processing of woven textiles. It is one of the oldest textile processors in

Pride Limited

Pride Limited, in its present form, started with the setting up of a

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

outlet at TMC Bhaban in 1991. Pride Limited was previously known as Pride Textiles.

Product range

Better known for its

saris A sari (sometimes also saree or shari)The name of the garment in various regional languages include: * as, শাৰী, xārī, translit-std=ISO * bn, শাড়ি, śāṛi, translit-std=ISO * gu, સાડી, sāḍī, translit-std= ...

and other textile products, Pride Limited product lines range from Pride Signature, Pride Girls, Ethnic Menswear, Pride Kids and Pride Home Textiles.

Urban Truth

Launched in 2010, Urban Truth specifically targets the younger segment of Dhaka society.

Product range

Fast fashion Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and High fashion, high-fashion designs, mass production, mass-producing them at a low cost, and bringing them to retail stores qui ...

and culturally relevant, trend-setting styles for

millennials Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...

and

Generation Z Generation Z (or more commonly Gen Z for short), colloquially known as zoomers, is the Western world, Western demography, demographic Cohort (statistics), cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular me ...

References

* he Daily Star – http://www.thedailystar.net/pages.php?id=05&date=2011-02-21 ''Taking pride in a brand'', Monday 21 February 2011
''Pride dazzles with High Fashion''
* Pride Offers new products, ''The News Today'', Sunday 9 October 2005 * Pride opens new branch in Banani, ''New Age Timeout'', Sunday 9 October 2005 * Baishakh with Pride, Sanam Amin, X8, ''New Age Glitz'', Friday 11 April 2008 * Pride Eid Collection 2006, Cover Story, Sanam Amin, ''Trends'' magazine, Tuesday 5 September 2006 * Pride Textiles is a Bigger Family Now, Cover Story, Page 7, ''Family and Style'', JaiJaiDin, Friday 1 September 2006

* Snazzy, Jazzy Pride, Page 4, ''Probe News magazine'', Vol.5 Issue 10, September 2006

Probe News Magazine article

Participant List of Dhaka Intl. Trade fair 2008

H.R. Textiles on the CSE

Dacca Textiles Limited
* ttp://www.thedailystar.net/lifestyle/2008/07/03/page04.htm The Daily Star-Aromatic Gold Dhaka Fashion Week 2008br>M. A. Momen, member of Advisory Board of Pearl fashion InstituteTint of glamourPride Fall Collection 2009 at DFW 2009Pride in the Times Of IndiaUrban Truth in Bhorer Kagoj, 13 February 2011"Taking Pride In a Brand", The Daily Star, 21 February 2011
* ttp://www.worldbrandcongress.com/awards.html "World Brand Congress: Award Winners 2014" Textile companies of Bangladesh Companies based in Dhaka {{DEFAULTSORT:PrideGroup