Priceless (2016 Film)
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''Priceless'' (known also as ''Priceless: She's Worth Fighting For'') is a 2016 American
Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...
romantic
drama Drama is the specific mode of fiction represented in performance: a play, opera, mime, ballet, etc., performed in a theatre, or on radio or television.Elam (1980, 98). Considered as a genre of poetry in general, the dramatic mode has been ...
film about
human trafficking Human trafficking is the trade of humans for the purpose of forced labour, sexual slavery, or commercial sexual exploitation for the trafficker or others. This may encompass providing a spouse in the context of forced marriage, or the extrac ...
, inspired by true events. It was directed by Ben Smallbone and produced by Steve Barnett with a screenplay by Chris Dowling and Tyler Poelle. Starring singer
Joel Smallbone Joel David Smallbone (born 5 June 1984) is an Australian singer and actor. He is a member of the Christian pop duo for King & Country along with his brother Luke Smallbone. He played the role of James Stevens in the 2016 film '' Priceless''. E ...
of For King and Country, Bianca Santos,
Amber Midthunder Amber Midthunder (born April 26, 1997) is a Native American (Fort Peck Assiniboine) actress. She is known for her regular roles in the FX series ''Legion'' and The CW series ''Roswell, New Mexico'', as well as appearances on '' Longmire'', ''Ba ...
,
Jim Parrack Jim Parrack (born February 8, 1981) is an American actor best known for his role as Hoyt Fortenberry in HBO series ''True Blood''. He has also appeared in the film '' Battle: Los Angeles'' and as "Slim" in the 2014 Broadway production of ''Of Mic ...
, and
David Koechner David Michael Koechner ( ; born August 24, 1962) is an American actor and comedian. He is best known for playing roles such as Champ Kind in the ''Anchorman'' films and Todd Packer on NBC's ''The Office''. Koechner first became involved in perf ...
, it tells the story of a man who has his life changed when he inadvertently delivers two women into the hands of sex traffickers and resolves to save them. The film is distributed by
Roadside Attractions Roadside Attractions is an American production company and film distributor based in Los Angeles, California, founded on July 27, 2000, by Howard Cohen and Eric d’Arbeloff, specializing largely in independent films. Lionsgate Lions Gate ...
and received a limited release on October 14, 2016, in North America, to gross $1.5 million in total box office receipts and garner mixed critical reviews.


Plot summary

The story is inspired by true events.Roadside Attractions Acquires ‘Priceless’ For Fall Release From Grammy-Winning Smallbone Brothers
(Deadline)
The main character, James Stevens, after losing his wife and daughter, is unable to hold a steady job and agrees to drive a box truck across the country with no questions asked, then discovers that he is actually "delivering" two girls as part of a human trafficking ring. Stevens then must decide what to do and how to fight to shut down a trafficking ring.for KING & COUNTRY Begins Filming Movie
(New Release Today)


Cast

*
Joel Smallbone Joel David Smallbone (born 5 June 1984) is an Australian singer and actor. He is a member of the Christian pop duo for King & Country along with his brother Luke Smallbone. He played the role of James Stevens in the 2016 film '' Priceless''. E ...
as James Stevens * Bianca Santos as Antonia *
Amber Midthunder Amber Midthunder (born April 26, 1997) is a Native American (Fort Peck Assiniboine) actress. She is known for her regular roles in the FX series ''Legion'' and The CW series ''Roswell, New Mexico'', as well as appearances on '' Longmire'', ''Ba ...
as Maria *
Jim Parrack Jim Parrack (born February 8, 1981) is an American actor best known for his role as Hoyt Fortenberry in HBO series ''True Blood''. He has also appeared in the film '' Battle: Los Angeles'' and as "Slim" in the 2014 Broadway production of ''Of Mic ...
as Garo *
David Koechner David Michael Koechner ( ; born August 24, 1962) is an American actor and comedian. He is best known for playing roles such as Champ Kind in the ''Anchorman'' films and Todd Packer on NBC's ''The Office''. Koechner first became involved in perf ...
as Dale * Sarah Minnich as Amber * Jodi Lynn Thomas as Kelli * Travis Hammer as CJ


Production

The film was announced in 2015.For King & Country make feature film
(''
The Tennessean ''The Tennessean'' (known until 1972 as ''The Nashville Tennessean'') is a daily newspaper in Nashville, Tennessee. Its circulation area covers 39 counties in Middle Tennessee and eight counties in southern Kentucky. It is owned by Gannett, ...
'')
It was inspired by director Ben Smallbone's work on a documentary that followed a former
pimp Procuring or pandering is the facilitation or provision of a prostitute or other sex worker in the arrangement of a sex act with a customer. A procurer, colloquially called a pimp (if male) or a madam (if female, though the term pimp has still ...
who rescued people from human trafficking, and by the band For King & Country's emphasis on respecting women. Joel Smallbone said, "Part of the DNA of For King & Country is this idea of respect and honor in relationships and women being priceless. What we've found in our beliefs as men is that people are made equal. The film continues the idea that no one is a commodity and everyone deserves to be loved and loved well." It was filmed in
Albuquerque, New Mexico Albuquerque ( ; ), ; kee, Arawageeki; tow, Vakêêke; zun, Alo:ke:k'ya; apj, Gołgéeki'yé. abbreviated ABQ, is the most populous city in the U.S. state of New Mexico. Its nicknames, The Duke City and Burque, both reference its founding in ...
, beginning in August 2015.FOR KING AND COUNTRY'S JOEL SMALLBONE STARS IN PRICELESS - THE MOVIE
(Air1.com)
Joel Smallbone, who is originally from Australia, worked with dialect coach Steve Corona to "play a bloke from Houston". Roadside Attractions acquired the distribution rights to the film in August 2016.Roadside Attractions Buys Smallbone Brothers’ ‘Priceless’
(''Variety'')
Roadside Attractions co-president Howard Cohen said, "'Priceless’ is a film that will push those emotional buttons which can engage and transform." The film was made with four members of the Smallbone family: brothers Joel, Luke, and Ben Smallbone, and their father, David Smallbone.


Release

The film debuted in a limited release in 303 theaters on October 14, 2016. It is rated
PG-13 The Motion Picture Association film rating system is used in the United States and its territories to rate a motion picture's suitability for certain audiences based on its content. The system and the ratings applied to individual motion pictures ...
by the
MPAA The Motion Picture Association (MPA) is an American trade association representing the five major film studios of the United States, as well as the video streaming service Netflix. Founded in 1922 as the Motion Picture Producers and Distribu ...
for "mature thematic material involving human trafficking, and some violence."


Reception


Box office

The film grossed $703,200 from 303 theaters in its opening weekend, with an average of $2,321 per theater.


Critical reception

The film has received mixed reviews from critics, and has a 40% approval rating on critical review aggregator site
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
based on 5 reviews.
Joe Leydon Joseph Patrick Michael Leydon (born August 22, 1952) is an American film critic and historian. A critic and correspondent for ''Variety'' since 1990, he is the author of ''Joe Leydon's Guide to Essential Movies You Must See'' (Michael Wiese Prod ...
of ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' magazine gave the film a positive review, calling it "surprisingly involving" and "slickly produced". He wrote, "director Ben Smallbone (brother of the movie's lead player) is adept at generating suspense, particularly during a scene in which James attempts a phone conversation with his daughter while bad guys lurk outside his motel room, and manages to persuasively convey the seediness, desperation, and danger that define the demimonde that Garo rules with a whim of iron. To put it another way: ''Priceless'' achieves greater impact through understatement and implication than many other similarly plotted movies do with R-rated explicitness."Film Review: ‘Priceless’
(''Variety'')
Susan Wloszczyna of RogerEbert.com was negative about the film, criticizing it as "cheap and generic." She wrote, "The main intention behind 'Priceless,' besides allowing For King & Country to become involved in the movie business, seems to be a genuine desire to raise awareness of the horrors of the crime of trafficking, not that this PG-13 drama shows anything too graphic. But, on a purely entertainment level, all I know is when the end credits started rolling, I said to myself, 'Thank God.'" Kimber Myers of the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' was more positive, characterizing it as a "lean drama that relies more on emotion than well-crafted dialogue or character development" and saying, "Though its obvious message may not translate well outside its intended audience, the converted will likely be entertained by the well-produced package the moving themes are delivered in."


Accompanying media

For King and Country recorded ''Priceless'', a song which serves on the film's soundtrack. It was released as a single, and has reached #4 on the
Hot Christian Songs Hot Christian Songs is a music chart published weekly by ''Billboard'' magazine in the United States. It ranks the popularity of Christian songs using the same methodology developed for the ''Billboard'' Hot 100, the magazine's flagship songs c ...
chart. The film was adapted into a
novel A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. The present English word for a long work of prose fiction derives from the for "new", "news", or "short story of something new", itsel ...
, titled ''Priceless: She's Worth Fighting For'', which was released on September 6, 2016. The Hindi remake rights are owned by
Dharma Productions Dharma Productions Pvt. Ltd., commonly known and doing business as Dharma Productions, is an Indian film production and distribution company established by Yash Johar in 1979. It was taken over in 2004, after his death, by his son, Karan Johar ...
which will star
Rajkummar Rao Rajkummar Rao (born Raj Kumar Yadav; 31 August 1984) is an Indian actor known for his work in Hindi films. He has appeared in more than 30 films since 2010, and is the recipient of several accolades including a National Film Award, three ...
and
Huma Qureshi Huma Saleem Qureshi (; born 28 July 1986) is an Indian actress, model and producer who primarily appears in Hindi language films. She has also received three Filmfare Award nominations. Qureshi obtained a bachelor's degree in History—with ...
.


References


External links

* * * {{rotten-tomatoes, priceless_2016
For King & Country confront human trafficking with ambitious new film
American romantic drama films 2016 romantic drama films Drama films based on actual events Roadside Attractions films 2016 films Films shot in New Mexico 2010s English-language films 2010s American films