Pretty Wild is a
lingerie brand from the
Netherlands. It was founded in 2011 by Firouzè Akhbari.
In 2015, the company was acquired by Sparotica SPQR Limited (formerly MRH Sparotica Groupe).
History
2011–2015: Foundation years
In 2011, Firouzè Akhbari crafted lingerie pieces for clients, such as
Lady Gaga.
Pretty Wild presented its first broadly distributed
lingerie collection which featured lace from
France and
Italy in 2013.
The following year, the company secured a private label production agreement with
Moldova-based lingerie manufacturer Olga Ceban Apparel with the assistance of The
United States Agency for International Development.
In January 2015, Pretty Wild made its fashion week debut in
Amsterdam, presenting at
Mercedes-Benz Fashion Week Mercedes-Benz Fashion Week is a series of international fashion weeks sponsored by Mercedes-Benz, a brand of Daimler AG. Designers featured during Mercedes-Benz Fashion Weeks include notable designers such as Rosenthal Tee, Mary Katrantzou and David ...
Amsterdam.
Acquisition
In December 2015, Pretty Wild filed for bankruptcy.
Sparotica SPQR acquired Pretty Wild and began a 5-year plan for expansion, which include 40
brick-and-mortar
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...
stores and
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
e-commerce.
Marketing
Broadcast events
In March 2015, Pretty Wild's Fashion Week Amsterdam debut was broadcast on
Fashion One
Fashion One is a 24-hour New York City-based television network founded by German entrepreneur, Michael Gleissner and owned by the Miami Beach, Florida-based entertainment company, Bigfoot Entertainment. Officially launched on April 8, 2010, the Ne ...
.
In September 2016, Pretty Wild appeared in Episode 4 of 2017
''Holland's Next Top Model'' (cycle 9), hosted by Anouk Smulders.
Campaigns
The inaugural Pretty Wild campaign debuted in Fall of 2013, and was shot by photography duo Ronald Stoops & Inge Grognard.
References
External links
Official website
{{lingerie
Clothing brands of the Netherlands
Dutch brands
Clothing companies established in 2011
Retail companies established in 2011
Lingerie brands
Dutch fashion
Companies based in Amsterdam
Clothing companies of the Netherlands