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A presentation conveys information from a speaker to an
audience An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...
. Presentations are typically demonstrations, introduction,
lecture A lecture (from ) is an oral presentation intended to present information or teach people about a particular subject, for example by a university or college teacher. Lectures are used to convey critical information, history, background, theo ...
, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product. Presentations usually require preparation,
organization An organization or organisation (English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-ise, -ize (-isation, -ization), see spelling differences) is an legal entity, entity—such as ...
,
event planning Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. ...
,
writing Writing is the act of creating a persistent representation of language. A writing system includes a particular set of symbols called a ''script'', as well as the rules by which they encode a particular spoken language. Every written language ...
, use of visual aids, dealing with stress, and answering questions. "The key elements of a presentation consists of presenter, audience, message, reaction and method to deliver speech for organizational success in an effective manner." Presentations are widely used in tertiary work settings such as accountants giving a detailed report of a company's financials or an entrepreneur pitching their venture idea to investors. The term can also be used for a formal or ritualized introduction or offering, as with the presentation of a debutante. Presentations in certain formats are also known as keynote address. Interactive presentations, in which the audience is involved, are also represented more and more frequently. Instead of a monologue, this creates a dialogue between the speaker and the audience. The advantages of an
interactive Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but mo ...
presentation is for example, that it attracts more attention from the audience and that the interaction creates a sense of community.


Visual elements

A presentation program is commonly used to generate the presentation content, some of which also allow presentations to be developed collaboratively, e.g. using the Internet by geographically disparate collaborators. Presentation viewers can be used to combine content from different sources into one presentation. Some of the popular presentation products used across the globe are offered by
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
and
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
.
Microsoft PowerPoint Microsoft PowerPoint is a presentation program, developed by Microsoft. It was originally created by Robert Gaskins, Tom Rudkin, and Dennis Austin at a software company named Forethought, Inc. It was released on April 20, 1987, initially ...
and Google Slides are effective tools to develop slides, both Google Slides and Microsoft PowerPoint allows groups to work together online to update each account as it is edited. Content such as text, images, links, and effects are added into each of the presentation programs to deliver useful, consolidated information to a group. Visual elements add to the effectiveness of a presentation and help emphasize the key points being made through the use of type, color, images/videos, graphs, layout, and transitions.


Legibility

One common means to help one convey information and the audience stay on track is through the incorporation of text in a legible
font In metal typesetting, a font is a particular size, weight and style of a ''typeface'', defined as the set of fonts that share an overall design. For instance, the typeface Bauer Bodoni (shown in the figure) includes fonts " Roman" (or "regul ...
size and type. According to the article "Prepare and Deliver an Effective Presentation", effective presentations typically use
serif In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface ( ...
fonts (e.g. Times New Roman, Garamond, Baskerville, etc.) for the smaller text and sans serif fonts (e.g. Helvetica, Futura, Arial, etc.) for headings and larger text. The typefaces are used along with type size to improve readability for the audience. A combination of these typefaces can also be used to create emphasis. The majority of the fonts within a presentation are kept simple to aid in readability. Font styles, like bold, italic, and underline, are used to highlight important points. It is possible to emphasize text and still maintain its readability by using contrasting colors. For example, black words on a white background emphasize the text being displayed but still helps maintain its readability. Text that contrasts with the background of a slide also enhances visibility. Readability and visibility enhance a presentation experience, which contributes to the effectiveness of it. Certain colors are also associated with specific emotions and the proper application of these colors adds to the effectiveness of a presentation through the creation of an immersive experience for an audience.


Images/videos

Large images relevant to the presentation attract an audience’s attention which in turn can clarify the topics within the presentation. Using pictures sparingly helps support other presentation elements (e.g. text). Short videos are used to help the presenter reinforce their message to the audience. With the additional reinforcement that images and videos offer, the effectiveness of a presentation may be improved.


Assessing presentations

There lacks a comprehensive list of criteria common among research studies or educational institutions in a typical presentation rubric used to assess presentations. Nevertheless, De Grez et al., in consultation with experienced higher education teachers, developed a rubric composed of nine evaluative criteria, of which five dealt with one’s manner of delivery (interaction with audience, enthusiasm, eye contact, vocal delivery, and
body language Body language is a type of nonverbal communication in which physical behaviors, as opposed to words, are used to express or convey information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use o ...
), three were content related (structure, quality of introduction, and conclusion), and one evaluated general professionalism.


See also

* Audience response *
Audiovisual education Audiovisual (AV) education or multimedia-based education (MBE) is an instruction method where particular attention is paid to the audiovisual or multimedia presentation of the material to improve comprehension and retention. History The concept ...
* Showcase Presentations * Slide show * Wireless clicker


References


External links

;Definition of presentations
Thefreedictionary.comDictionary.comMerriam-webster.com
;Content (types, audience, visual) *Daria Price Bowman. (1998). ''Presentations''. Madison WI: F+W Publications Inc. {{Authority control Public speaking