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Powerset was an American company based in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
, that, in 2006, was developing a
natural language search engine Natural-language user interface (LUI or NLUI) is a type of computer human interface where linguistic phenomena such as verbs, phrases and clauses act as UI controls for creating, selecting and modifying data in software applications. In interface d ...
for the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
. On July 1, 2008, Powerset was acquired by
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
for an estimated $100 million. Powerset was working on building a
natural language In neuropsychology, linguistics, and philosophy of language, a natural language or ordinary language is any language that has evolved naturally in humans through use and repetition without conscious planning or premeditation. Natural languages ...
search engine that could find targeted answers to user questions (as opposed to keyword based search). For example, when confronted with a question like "Which
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
state has the highest
income tax An income tax is a tax imposed on individuals or entities (taxpayers) in respect of the income or profits earned by them (commonly called taxable income). Income tax generally is computed as the product of a tax rate times the taxable income. Tax ...
?", conventional search engines ignore the question phrasing and instead do a search on the keywords "state", "highest", "income", and "tax". Powerset on the other hand, attempts to use natural language processing to understand the nature of the question and return pages containing the answer. The company was in the process of "building a natural language search engine that reads and understands every sentence on the Web". The company has licensed natural language technology from PARC, the former
Xerox Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (ha ...
Palo Alto Research Center PARC (Palo Alto Research Center; formerly Xerox PARC) is a research and development company in Palo Alto, California. Founded in 1969 by Jacob E. "Jack" Goldman, chief scientist of Xerox Corporation, the company was originally a division of Xero ...
. On May 11, 2008, the company unveiled a tool for searching a fixed subset of
English Wikipedia The English Wikipedia is, along with the Simple English Wikipedia, one of two English-language editions of Wikipedia, an online encyclopedia. It was founded on January 15, 2001, as Wikipedia's first edition, and, as of , has the most arti ...
using conversational phrases rather than keywords.


Powerlabs

In a form of
beta test A software release life cycle is the sum of the stages of development and maturity for a piece of computer software ranging from its initial development to its eventual release, and including updated versions of the released version to help impro ...
ing, Powerset opened an online community called Powerlabs on September 17, 2007. ''
Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'' said: "The company hopes the site will marshal thousands of people to help build and improve its search engine before it goes public next year." Said ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'': " owerset Labsgoes far beyond the 'alpha' or 'beta' testing involved in most software projects, when users put a new product through rigorous testing to find its flaws. Powerset doesn’t have a product yet, but rather a collection of promising natural language technologies, which are the fruit of years of research at Xerox PARC." Powerlabs' initial search results are taken from
Wikipedia Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system. Wikipedia is the largest and most-read refer ...
.


People

Barney Pell Barney Pell (born March 18, 1968) is an American entrepreneur, angel investor and computer scientist. He was co-founder and CEO of Powerset, a pioneering natural language search startup, search strategist and architect for Microsoft's Bing searc ...
(born March 18, 1968, in
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
) was co-founder and CEO of Powerset. Pell received his
Bachelor of Science A Bachelor of Science (BS, BSc, SB, or ScB; from the Latin ') is a bachelor's degree awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Science was the University of ...
degree in symbolic systems from
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
in 1989, where he graduated
Phi Beta Kappa The Phi Beta Kappa Society () is the oldest academic honor society in the United States, and the most prestigious, due in part to its long history and academic selectivity. Phi Beta Kappa aims to promote and advocate excellence in the liberal a ...
and was a
National Merit Scholar The National Merit Scholarship Program is a United States academic scholarship competition for recognition and university scholarships administered by the National Merit Scholarship Corporation (NMSC), a privately funded, not-for-profit organizati ...
. Pell received a PhD in
computer science Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to Applied science, practical discipli ...
from
Cambridge University , mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Schola ...
in 1993, where he was a
Marshall Scholar The Marshall Scholarship is a postgraduate scholarship for "intellectually distinguished young Americans ndtheir country's future leaders" to study at any university in the United Kingdom. It is widely considered one of the most prestigious sc ...
. He has worked at
NASA The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research. NASA was established in 1958, succeeding t ...
, as chief strategist and vice president of business development at StockMaster.com (acquired by
Red Herring A red herring is a figurative expression referring to a logical fallacy in which a clue or piece of information is or is intended to be misleading, or distracting from the actual question. Red herring may also refer to: Animals * Red herring (fis ...
in March, 2000) and at Whizbang! Labs. Prior to joining Powerset, Pell was an Entrepreneur-in-Residence at
Mayfield Fund Mayfield, also known as Mayfield Fund, is a US-based venture capital firm that focuses on early-stage to growth-stage investments in enterprise and consumer technology companies. Founded in 1969 and based in Menlo Park, California, it is one of S ...
, a venture capital firm in Silicon Valley. Pell is also a founder of
Moon Express Moon Express (MoonEx; vehicle model prefix: MX) is an American privately held early-stage company formed in 2010 by a group of Silicon Valley and space entrepreneurs. It had the goal of winning the $30 million Google Lunar X Prize, and of ultimatel ...
, Inc., a U.S. company awarded a $10M commercial lunar contract by NASA and a competitor in the
Google Lunar X PRIZE The Google Lunar XPRIZE (GLXP), sometimes referred to as Moon 2.0, was a 2007–2018 inducement prize space competition organized by the X Prize Foundation, and sponsored by Google. The challenge called for privately funded teams to be th ...
. Steve Newcomb was the COO and co-founder of Powerset. Prior to joining Powerset, he was a co-founder of Loudfire, General Manager at Promptu, and was on the board of directors at
Jaxtr __NOTOC__ Jaxtr is a social communications company that melds together global calling, SMS, and social networking. Founded by Phillip Mobin and Touraj Parang in October 2005, jaxtr uses Voice over Internet Protocol to offer competitive rates as wel ...
. He left Powerset in October 2007 to form Virgance, a social startup incubator. Lorenzo Thione (born in
Como, Italy Como (, ; lmo, Còmm, label= Comasco , or ; lat, Novum Comum; rm, Com; french: Côme) is a city and ''comune'' in Lombardy, Italy. It is the administrative capital of the Province of Como. Its proximity to Lake Como and to the Alps h ...
) was the product architect and co-founder of Powerset. Prior to joining Powerset, he worked at
FXPAL FX Palo Alto Laboratory, Inc. (FXPAL) was a research center for Fuji Xerox Co., Ltd. FXPAL employed roughly 25 Ph.D. scientists conducting research in a variety of fields spanning information retrieval, multimedia computing, HCI, and smart e ...
in natural language processing and related research fields. Thione earned his
master's degree A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.
in software engineering from the
University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...
.
Ronald Kaplan Ronald M. Kaplan (born 1946) has served as a Vice President at Amazon.com and Chief Scientist for Amazon Search ( A9.com). He was previously Vice President and Distinguished Scientist at Nuance Communications and director of Nuance' Natural Lan ...
, former manager of research in Natural Language Theory and Technology at PARC, served as the company's CTO and CSO. Ryan Ferrier is a member of the founding team of Powerset. He managed personnel and internal operations. After 2008 he went on to co-found Serious Business, which made Facebook applications and was later bought by
Zynga Zynga Inc. () is an American developer running social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its missio ...
. Another Powerset alumnus, Alex Le, became CTO of Serious Business and went on to become an executive producer at Zynga when it bought the company. Siqi Chen founded a stealth startup in mobile computing after leaving Powerset.
Tom Preston-Werner Thomas Preston-Werner (born May 27, 1979) is an American billionaire software developer and entrepreneur. He is an active contributor within the free and open-source software community, most prominently in the San Francisco Bay Area, where he l ...
and
Chris Wanstrath Chris Wanstrath is an American technology entrepreneur. He is the co-founder and former CEO of GitHub, an Internet hosting service for software development and version control using Git, which he created with Tom Preston-Werner in 2008. Before ...
worked at Powerset and left after the acquisition to found
GitHub GitHub, Inc. () is an Internet hosting service for software development and version control using Git. It provides the distributed version control of Git plus access control, bug tracking, software feature requests, task management, continuous ...
(also acquired by Microsoft).


Investors

Powerset attracted a wide range of investors, many of whom had considerable experience in the
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
field. The company received $12.5 million in Series A funding during November 2007, co-led by the venture capital firms
Foundation Capital Foundation Capital is a venture capital firm located in Silicon Valley. The firm was founded in 1995, and in 2012 managed more than $2.4 billion in investment capital. History Foundation Capital was founded in 1995. The firm raised its sevent ...
and
The Founders Fund Founders Fund is a San Francisco-based venture capital firm. Formed in 2005, Founders Fund had more than $11 billion in aggregate capital under management as of 2022. The firm invests across all stages and sectors, including aerospace, artifici ...
.PARC press release, 2007
Among the better-known investors: *
Esther Dyson Esther Dyson (born 14 July 1951) is a Swiss-born American investor, journalist, author, commentator and philanthropist. She is the executive founder of Wellville, a nonprofit project focused on improving equitable wellbeing. Dyson is also an ang ...
, founding chairman of
ICANN The Internet Corporation for Assigned Names and Numbers (ICANN ) is an American multistakeholder group and nonprofit organization responsible for coordinating the maintenance and procedures of several databases related to the namespaces ...
, founder of the
newsletter A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of int ...
''Release 1.0'' and editor at
Cnet ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...
*
Peter Thiel Peter Andreas Thiel (; born 11 October 1967) is a German-American billionaire entrepreneur, venture capitalist, and political activist. A co-founder of PayPal, Palantir Technologies, and Founders Fund, he was the first outside investor in Fac ...
, founder and former
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
*
Luke Nosek Luke Nosek (; born 1975/1976) is a Polish-American entrepreneur, notable for being a co-founder of PayPal. Biography Łukasz Nosek was born in Tarnów, Poland. After emigrating to the US, he earned a B.S. in Computer Engineering from the Univer ...
, founder of PayPal * Todd Parker. Managing Partner, Hidden River Ventures *
Reid Hoffman Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for prof ...
, executive vice president of PayPal and founder of
LinkedIn LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job se ...
*
First Round Capital First Round is a venture capital firm that specializes in providing seed-stage funding to technology companies. Founded by Josh Kopelman Joshua Kopelman is an American entrepreneur, venture capitalist, and philanthropist. Kopelman is best k ...
, seed-stage venture firm


See also

*
Bing (search engine) Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety ...
*
Apache HBase HBase is an open-source non-relational distributed database modeled after Google's Bigtable and written in Java. It is developed as part of Apache Software Foundation's Apache Hadoop project and runs on top of HDFS (Hadoop Distributed File Syst ...


References


External links


Powerset main web site
- redirects t
Bing
{{DEFAULTSORT:Powerset (Company) Internet search engines Companies based in San Francisco Natural language processing Microsoft acquisitions 2008 mergers and acquisitions