Pour Moi Ltd (generally known as Pour Moi) is a British multinational fashion, lingerie & swimwear retailer, which has its headquarters in

Brighton Brighton () is a seaside resort and one of the two main areas of the City of Brighton and Hove in the county of East Sussex, England. It is located south of London. Archaeological evidence of settlement in the area dates back to the Bronze A ...

, England. Pour Moi has one store based in

Chester Chester is a cathedral city and the county town of Cheshire, England. It is located on the River Dee, close to the English–Welsh border. With a population of 79,645 in 2011,"2011 Census results: People and Population Profile: Chester Loca ...

and sells online to over 50 countries worldwide.

History

Pour Moi started in

Macclesfield Macclesfield is a market town and civil parish in the unitary authority of Cheshire East in Cheshire, England. It is located on the River Bollin in the east of the county, on the edge of the Cheshire Plain, with Macclesfield Forest to its east ...

, Cheshire in 1998 and began selling bras via independent boutique Elle Lingerie in

Rugby Rugby may refer to: Sport * Rugby football in many forms: ** Rugby league: 13 players per side *** Masters Rugby League *** Mod league *** Rugby league nines *** Rugby league sevens *** Touch (sport) *** Wheelchair rugby league ** Rugby union: 1 ...

in 2005. They launched their first independent retail store in Macclesfield, followed by another shop in Chester soon afterwards, along with concessions in

Figleaves Figleaves.com is a UK-based online lingerie retailer established by Daniel Nabarro and former McKinsey & Co manager Michael Ross in 1998 and purchased by N Brown Group in 2010. Company history Figleaves was founded in 1998 by entrepreneur Daniel ...

and

Littlewoods Littlewoods was a retail and football betting company founded in Liverpool, England, by John Moores in 1923. By the 1980s, it had grown to become the largest private company in Europe, but subsequently declined in the face of increased com ...

. Pour Moi has grown its base of wholesale clients to include Asos, Next and

Zalando Zalando SE is a publicly traded German online retailer of shoes, fashion and beauty. The company was founded in 2008 by David Schneider and Robert Gentz and has more than 50 million active users in 25 European markets. Zalando is active in a vari ...

and entered the US market with Bare Necessities in 2019. In January 2019, Pour Moi acquired Charnos, Lepel & LF Intimates. Pour Moi launched its direct-to-consumer website in 2015, and a US website in December 2020.

Operations

Pour Moi has a three channel model: wholesale, via partners such as Asos and Next; direct-to-consumer via its two websites, and via its store in Chester. Pour Moi works closely with celebrities & influencers, releasing edits with Love Island star

India Reynolds The fifth series of ''Love Island (2015 TV series), Love Island'' began airing on 3 June 2019 on ITV2, and concluded on 29 July 2019. Caroline Flack presented the series, while Iain Stirling narrated it. It is the fifth from the current Love Isla ...

, actress Helen Flanagan, television and media personality Vicky Pattison and

Jess Wright Jessica Sophia Wright (born 14 September 1985) is an English television personality. From 2010 to 2016, she appeared in the ITVBe reality series ''The Only Way Is Essex''. She also appeared on the film ''Rise of the Footsoldier 4: Marbella'' (20 ...

from The Only Way is Essex. It
Energy Empower U/W Lightly Padded Sports Bra
has received several recommendations from publications such as Closer, Good Housekeeping and Women's Running.

Management

Michael Thomson is the CEO and Founder of Pour Moi.

Awards

Pour Moi was shortlisted as a finalist in th
2021 Drapers Awards
for Lingerie Brand of the Year and Best Marketing Campaign of 2021 with the #GetYourWiggleOn Campaign. Pour Moi was shortlisted as a finalist in th
Drapers Awards
in 2019, in the Lingerie Brand of the Year category.

External links

References

{{Reflist British companies established in 1998 Clothing brands of the United Kingdom Companies based in Brighton Lingerie brands