Potion Design is a private interactive

design firm A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...

located in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

.Reinventing Interaction
Alice Rawsthorn, ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', June 28, 2009 It was founded in 2005 by Jared Schiffman and Phillip Tiongson, who had previously studied together at the

MIT Media Lab The MIT Media Lab is a research laboratory at the Massachusetts Institute of Technology, growing out of MIT's Architecture Machine Group in the School of Architecture. Its research does not restrict to fixed academic disciplines, but draws from ...

. The firm's specialty is

interactive kiosk An interactive kiosk is a computer terminal featuring specialized hardware and software that provides access to information and applications for communication, commerce, entertainment, or education. By 2010, the largest bill pay kiosk network ...

s, especially flat surfaces that respond to human input through a combination of light displays and overhead

video camera A video camera is an optical instrument that captures videos (as opposed to a movie camera, which records images on film). Video cameras were initially developed for the television industry but have since become widely used for a variety of other ...

s. Museums for which Potion Design has created installations include the

National World War I Museum The National World War I Museum and Memorial in Kansas City, Missouri was opened in 1926 as the Liberty Memorial. In 2004, it was designated by the United States Congress as the country's official war memorial and museum dedicated to World Wa ...

Kansas City The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more ...

, the

Metropolitan Museum of Art The Metropolitan Museum of Art of New York City, colloquially "the Met", is the largest art museum in the Americas. Its permanent collection contains over two million works, divided among 17 curatorial departments. The main building at 1000 ...

, the

Smithsonian Institution The Smithsonian Institution ( ), or simply the Smithsonian, is a group of museums and education and research centers, the largest such complex in the world, created by the U.S. government "for the increase and diffusion of knowledge". Founded ...

National Building Museum The National Building Museum is located at 401 F Street NW in Washington, D.C. It is a museum of "architecture, design, engineering, construction, and urban planning". It was created by an act of Congress in 1980, and is a private Non-profit org ...

and

National Museum of American History The National Museum of American History: Kenneth E. Behring Center collects, preserves, and displays the heritage of the United States in the areas of social, political, cultural, scientific, and military history. Among the items on display is t ...

Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...

, and the Museum of Science and Industry in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

. They have also created interactive installations at bars and restaurants such as

The St. Regis Hotel St. Regis Hotels & Resorts is a luxury hotel chain owned and managed by Marriott International. History In 1904, John Jacob Astor built the St. Regis New York as a sister property to his part-owned Waldorf-Astoria Hotel. Exhibiting luxury and t ...

and the Clo Wine Bar.

App development

Potion Design has done software development, mostly in the form of

iPad app The App Store is an app store platform, developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS Software Deve ...

s. Their first major such project was the "Biblion" iPad app in 2011, for the

New York Public Library The New York Public Library (NYPL) is a public library system in New York City. With nearly 53 million items and 92 locations, the New York Public Library is the second largest public library in the United States (behind the Library of Congress ...

, which presents an interface for viewing images, documents and text from the library's archives.

Alexis Madrigal Alexis Madrigal (born 1983/84) is an American journalist. He's currently the new co-host of KQED's Forum. In 2010, Madrigal began working for ''The Atlantic''. In 2014, he was promoted to deputy editor of TheAtlantic.com. He joined '' Fusion'' l ...

, a senior editor for ''

The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...

'', called Biblion "one of the slickest media consumption experiences that I've seen for the iPad." They have also designed iPad apps for

Josef Albers Josef Albers (; ; March 19, 1888March 25, 1976) was a German-born artist and educator. The first living artist to be given a solo show at MoMA and at the Metropolitan Museum of Art in New York, he taught at the Bauhaus and Black Mountain College, ...

' 1963 book ''Interaction of Color'' (for

Yale University Press Yale University Press is the university press of Yale University. It was founded in 1908 by George Parmly Day, and became an official department of Yale University in 1961, but it remains financially and operationally autonomous. , Yale Universi ...

), and for the works of photographer

Richard Avedon Richard Avedon (May 15, 1923 – October 1, 2004) was an American fashion and portrait photographer. He worked for ''Harper's Bazaar'', ''Vogue'' and ''Elle'' specializing in capturing movement in still pictures of fashion, theater and danc ...

(for the Richard Avedon Foundation).

Awards and recognition

Potion Design has won a variety of design awards, including various

American Alliance of Museums American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

Muse Awards and ''

Communication Arts ''Communication Arts'' is the largest international trade journal of visual communications.Au ...

'' interactive awards. They were also finalists for the

National Design Awards The American National Design Awards, founded in 2000, are funded and awarded by Cooper-Hewitt, Smithsonian Design Museum Cooper Hewitt, Smithsonian Design Museum is a design museum housed within the Andrew Carnegie Mansion in Manhattan, New ...

in both 2009 and 2010. In 2010, ''

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

'' magazine listed Potion Design at #8 in their list of "most innovative design companies", lauding them for creating "interactive installations that get computing out of the box."

References

{{reflist

External links

Potion Design homepage

Potion Design blog
Companies based in New York City Companies established in 2005 Design companies of the United States Privately held companies based in New York (state)