![NFL International Series 2010](https://upload.wikimedia.org/wikipedia/commons/3/3d/NFL_International_Series_2010.jpg)
A potential London NFL franchise is a hypothetical
National Football League
The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
(NFL)
American football
American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...
team based in
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, England, formed as a new
expansion team
An expansion team is a new team in a sports league, usually from a city that has not hosted a team in that league before, formed with the intention of satisfying the demand for a local team from a population in a new area. Sporting leagues also ...
or by
relocating
Relocation, also known as moving, or moving house, is the process of leaving one's dwelling and settling in another. The new location can be in the same neighborhood or a much farther place in a different city or different country (immigration). ...
one of the existing 32 NFL teams currently based in the United States. Should the league establish a team in London, it would become the first of the
to establish a franchise outside either of those two countries.
A London NFL franchise would be intended to grow the league's
revenues
In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business.
Commercial revenue may also be referred to as sales or as turnover. Some companies receive revenue ...
and provide further access to the British and
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
an markets. However, the
agreement of league owners is needed to undertake an expansion or relocation, and a London franchise would face
financial, legal and logistical challenges. Possible home stadiums for the London team include one or more of
Wembley Stadium
Wembley Stadium (branded as Wembley Stadium connected by EE for sponsorship reasons) is a football stadium in Wembley, London. It opened in 2007 on the site of the Wembley Stadium (1923), original Wembley Stadium, which was demolished from 200 ...
,
Twickenham Stadium
Twickenham Stadium () in Twickenham, south-west London, England, is a rugby union stadium owned by the Rugby Football Union (RFU), English rugby union governing body, which has its headquarters there. The England national rugby union team play ...
or
Tottenham Hotspur Stadium
Tottenham Hotspur Stadium is the home of Premier League club Tottenham Hotspur in north London, replacing the club's previous ground, White Hart Lane. With a seating capacity of 62,850, it is the third-largest football stadium in England and the ...
.
The NFL is aiming to establish a London franchise by around 2025, and has the active support of the British government. Since 2007, the league has held multiple
regular season
In an organized sports league, a typical season is the portion of one year in which regulated games of the sport are in session: for example, in Major League Baseball the season lasts approximately from the last week of March to the last week of Se ...
games in London each season as part of
NFL London Games, allowing the league to test solutions to some of the challenges facing a hypothetical London franchise.
Background
![Twin Towers, Wembley Stadium - geograph](https://upload.wikimedia.org/wikipedia/commons/b/bf/Twin_Towers%2C_Wembley_Stadium_-_geograph.org.uk_-_1125645.jpg)
Although
American football in the United Kingdom
The sport of American football is played in the United Kingdom in domestic and international levels. Domestic games in England. Scotland and Wales are operated by British American Football Association who run the BAFA National Leagues for Adult ...
has historically been a niche sport, British interest in the NFL peaked in the 1980s, in which time London hosted some
preseason
In an organized sports league, a typical season is the portion of one year in which regulated games of the sport are in session: for example, in Major League Baseball the season lasts approximately from the last week of March to the last week of Se ...
games, kicking off the
American Bowl
The American Bowl was a series of National Football League pre-season exhibition games that were held at sites outside the United States between 1986 and 2005.
The league started the ''American Bowl'' series in 1986 primarily to promote American ...
concept that would be rolled out around the world in the years that followed.
From
1991
File:1991 Events Collage.png, From left, clockwise: Boris Yeltsin, elected as Russia's first president, waves the new flag of Russia after the 1991 Soviet coup d'état attempt, orchestrated by Soviet hardliners; Mount Pinatubo erupts in the Phil ...
, the city hosted the
London Monarchs
The London Monarchs were a professional American football team in NFL Europe and its predecessor league, the World League of American Football (WLAF). The Monarchs played their final season in 1998 as the England Monarchs. In 1999, they were re ...
in the league's developmental
World League of American Football
NFL Europe League (simply called NFL Europe and known in its final season as NFL Europa League) was a professional American football league that functioned as the developmental minor league of the National Football League (NFL). Originally f ...
(WLAF),
initially based out of the
original Wembley Stadium
The original Wembley Stadium (; originally known as the Empire Stadium) was a stadium in Wembley, London, best known for hosting important football matches. It stood on the same site now occupied by its successor.
Wembley hosted the FA Cup fi ...
, at which they won
World Bowl '91
World Bowl '91 (also referred to as World Bowl I) was the first annual championship game of the World League of American Football. It took place on June 9, 1991 at London's Wembley Stadium. The game featured a matchup between the Barcelona Dragon ...
to become inaugural champions. Following the
1992 WLAF season
The 1992 WLAF season was the second season of the World League of American Football (WLAF). The regular season began on March 21, and concluded on May 24. The postseason ran from May 30 until June 6, when the Sacramento Surge defeated the Orlando T ...
, the World League disbanded:
however after a restructuring that removed the North American sides, the League returned for
1995
File:1995 Events Collage V2.png, From left, clockwise: O.J. Simpson is O. J. Simpson murder case, acquitted of the murders of Nicole Brown Simpson and Ronald Goldman from the 1994, year prior in "The Trial of the Century" in the United States; The ...
, and London gained a British rival with the creation of the
Scottish Claymores
The Scottish Claymores were an American football team based in Scotland. The franchise played in the World League of American Football (later renamed NFL Europe) between 1995 and 2004, initially playing all home games at Murrayfield Stadium, E ...
, based at
Murrayfield
Murrayfield is an affluent area to the west of Edinburgh city centre in Scotland. It is to the east of Corstorphine and north of Balgreen and Roseburn. The A8 road runs east–west through the south of the area. Murrayfield is often conside ...
in
Edinburgh
Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...
. Monarchs, meanwhile, left Wembley Stadium for reasons of cost, size and availability,
and the team's home games were played at
Tottenham Hotspur
Tottenham Hotspur Football Club, commonly referred to as Tottenham () or Spurs, is a professional association football, football club based in Tottenham, London, England. It competes in the Premier League, the top flight of English footba ...
's
White Hart Lane
White Hart Lane was a Association football, football stadium in Tottenham, North London and the home of Tottenham Hotspur F.C., Tottenham Hotspur Football Club from 1899 to 2017. Its capacity varied over the years; when changed to all-seater i ...
in the 1995 and
1996
File:1996 Events Collage.png, From left, clockwise: A Centennial Olympic Park bombing, bomb explodes at Centennial Olympic Park in Atlanta, set off by a radical Anti-abortion violence, anti-abortionist; The center fuel tank explodes on TWA Flight 8 ...
seasons.
White Hart Lane's field was only 93 yards long – nowhere near enough to hold a full 120-yard field and
end zone
The end zone is the scoring area on the field, according to gridiron-based codes of football. It is the area between the end line and goal line bounded by the sidelines. There are two end zones, each being on an opposite side of the field. ...
s – so the WLAF had to grant an exemption from the usual rules.
London left Tottenham one game early, playing their 1996 season closer at
Chelsea
Chelsea or Chelsey may refer to:
Places Australia
* Chelsea, Victoria
Canada
* Chelsea, Nova Scotia
* Chelsea, Quebec
United Kingdom
* Chelsea, London, an area of London, bounded to the south by the River Thames
** Chelsea (UK Parliament consti ...
's
Stamford Bridge Stamford Bridge may refer to:
* Stamford Bridge, East Riding of Yorkshire, a village in England
** Battle of Stamford Bridge, 25 September 1066
* Stamford Bridge (bridge), a bridge in the village of Stamford Bridge
* Stamford Bridge (stadium), in L ...
before moving there for the entirety of the
1997 WLAF season
The 1997 World League of American Football season was the fifth campaign of the WLAF professional American football league, and the third under its six-team Europe-only format. World Bowl '97 was won by the Barcelona Dragons, whose quarterback w ...
.
![Michael Bishop Frankfurt Galaxy 514nfl9](https://upload.wikimedia.org/wikipedia/commons/6/6d/Michael_Bishop_Frankfurt_Galaxy_514nfl9.jpg)
The WLAF became ''NFL Europe'' from the
1998 season, the year sweeping changes were brought to the UK sides. As the Monarchs rebranded to ''England Monarchs''
playing at various venues across the country (
Crystal Palace National Sports Centre
The National Sports Centre at Crystal Palace in south London, England is a large sports centre and outdoor athletics stadium. It was opened in 1964 in Crystal Palace Park, close to the site of the former Crystal Palace Exhibition building which ...
in London,
Bristol City
Bristol City Football Club is a professional football club based in Bristol, England, which compete in the , the second tier of English football. They have played their home games at Ashton Gate since moving from St John's Lane in 1904. The ...
's
Ashton Gate and
Alexander Stadium
Alexander Stadium is a track and field athletics stadium in Perry Park, Birmingham, England. It hosted the athletics and opening/closing ceremonies of the 2022 Commonwealth Games. Other events held there include the annual British Grand Prix ...
, an athletics stadium in
Birmingham
Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...
), the Scots' side began playing across not only Murrayfield but
Hampden Park
Hampden Park (Scottish Gaelic: ''Pàirc Hampden''), often referred to as Hampden, is a football stadium in the Mount Florida area of Glasgow, Scotland. The -capacity venue serves as the national stadium of football in Scotland. It is the no ...
in
Glasgow
Glasgow ( ; sco, Glesca or ; gd, Glaschu ) is the most populous city in Scotland and the fourth-most populous city in the United Kingdom, as well as being the 27th largest city by population in Europe. In 2020, it had an estimated popul ...
too. However, as all NFL Europe franchises outside Germany and the Netherlands, both British teams were ultimately
relocated due to lack of public interest: Monarchs bound for
Berlin
Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
for
1999
File:1999 Events Collage.png, From left, clockwise: The funeral procession of King Hussein of Jordan in Amman; the 1999 İzmit earthquake kills over 17,000 people in Turkey; the Columbine High School massacre, one of the first major school shootin ...
, while the Claymores moved to Glasgow permanently from
2001
The September 11 attacks against the United States by Al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror, were a defining event of 2001. The United States led a Participants in ...
(save for one match in the
2002 season) before heading for
Hamburg
(male), (female) en, Hamburger(s),
Hamburgian(s)
, timezone1 = Central (CET)
, utc_offset1 = +1
, timezone1_DST = Central (CEST)
, utc_offset1_DST = +2
, postal ...
in 2004. The League would become ''NFL Europa'' for the
final season in 2007.
Popular interest in the sport waned with the growth of the
Premier League
The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...
in the 1990s, although it grew again from 2007 following the establishment of the International Series. It also led to steady increases in actual participation in amateur games.
[
]
Mechanics
An affirmative vote of three-quarters of the owners
Ownership is the state or fact of legal possession and control over property, which may be any asset, tangible or intangible. Ownership can involve multiple rights, collectively referred to as title, which may be separated and held by different ...
of the NFL's 32 clubs is required before a new team can be created (known as expansion
Expansion may refer to:
Arts, entertainment and media
* ''L'Expansion'', a French monthly business magazine
* ''Expansion'' (album), by American jazz pianist Dave Burrell, released in 2004
* ''Expansions'' (McCoy Tyner album), 1970
* ''Expansio ...
) or before an existing team is allowed to move to a new market (known as relocation), i.e. 24 or more clubs would have to approve of the decision.
According to ''The Guardian'', as of 2015 it was "well-known" that a London franchise was a goal of the NFL commissioner Roger Goodell
Roger Stokoe Goodell (born February 19, 1959) is an American businessman who is currently the commissioner of the National Football League (NFL). On August 8, 2006, Goodell was chosen to succeed retiring commissioner Paul Tagliabue. He was chosen ...
, although "he tends to avoid specifics on the process to make that happen". The NFL's Executive Vice President International Mark Waller is more specific, expressing the goal as "to build a fanbase that would be able to support a franchise". According to Atlanta Falcons
The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) South division. The Falcons joined th ...
owner Arthur Blank
Arthur M. Blank (born September 27, 1942) is an American businessman and a co-founder of the home improvement retailer The Home Depot.
He also currently owns two professional sports teams based in Atlanta, Georgia - the Atlanta Falcons of the Na ...
speaking in 2014, "The approach that the international committee and the commissioner have taken is, "Let's do London right, and then move from there to potentially somewhere else"."[
]
Expansion franchise
In the opinion of former NFL executive Jim Bailey, the NFL would probably prefer to create a London-based franchise through the expansion route, since that would offer them more control over the process. According to CBS however, as of 2012 the club owners were generally satisfied with the league's 32 team model, and would prefer a relocation. According to the Associated Press, the 32-team model is seen as advantageous as it offers "competitively balanced schedules and division alignments".[ CBS also argued that expansion teams generally struggle "for quite some time", suggesting a relocated team would be the better option from the standpoint of competitiveness.][
Speaking in 2012, Goodell responded positively to the prospect of creating new teams through expansion "in the foreseeable future."][ At that time, it was speculated that the US market was saturated, and so it was unlikely that an expansion team within the US would generate the NFL's desired growth without a fundamental change in their funding model, such as the introduction of pay-per-view TV (which was also seen as unlikely since the league's existing broadcasting contracts run to 2022).][
]
Shared franchise
According to NFL.com, one possible way to achieve a London franchise in a way that overcomes the various issues facing a London operation, which has been considered by team owners and NFL executives, is the possibility of a shared franchise, with the team playing four home games in London and four in the US, although this was not considered ideal as it could potentially weaken the appeal given the split fanbase and ultimately not achieve critical mass, in addition it would be unlikely to be attractive to London fans if it were assumed in that scenario that any such team would always play its post-season games in its US base. Speaking in 2015, Waller stated "we've never had real discussions about a shared market".
Relocating a franchise
Jacksonville Jaguars
As the designated home team for the International Series, the Jacksonville Jaguars
The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida. The Jaguars compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) South division. The team play ...
are often mentioned as the most likely existing NFL team to relocate to London, leaving their current home of TIAA Bank Field
TIAA Bank Field is an American football stadium located in Jacksonville, Florida, that primarily serves as the home facility of the Jacksonville Jaguars of the National Football League (NFL) and the headquarters of the professional wrestling prom ...
in Florida. It is often pointed out in support that current Jaguars owner Shahid Khan
Shahid Rafiq Khan ( ur, ; born July 18, 1950)["Sha ...](_blank)
is himself based in London, and also owns Fulham F.C.
Fulham Football Club is an English professional football club based in Fulham, London, which compete in the . They have played home games at Craven Cottage since 1896, other than a two-year period spent at Loftus Road whilst Craven Cottage unde ...
While Khan admits the move has been a success in terms of improving the finances and profile of what was a small and struggling franchise, he has nonetheless been reluctant to commit to a move, preferring the current arrangement.
On March 27, 2017, it was reported by City A.M.
''City A.M.'' is a freesheet, free business-focused newspaper distributed in and around London, England, with an accompanying website. Its certified distribution was 85,738 copies a day in February 2020, according to statistics compiled by the A ...
that the Jaguars were in discussion to build a permanent training facility near Wembley Stadium
Wembley Stadium (branded as Wembley Stadium connected by EE for sponsorship reasons) is a football stadium in Wembley, London. It opened in 2007 on the site of the Wembley Stadium (1923), original Wembley Stadium, which was demolished from 200 ...
. If done, the team would be the first NFL franchise to have a training facility built outside of the U.S. On April 26, 2018, it was reported that Khan had made an offer to The Football Association
The Football Association (also known as The FA) is the Sports governing body, governing body of association football in England and the Crown Dependencies of Jersey, Bailiwick of Guernsey, Guernsey and the Isle of Man. Formed in 1863, it is the ...
to buy Wembley Stadium, although he subsequently rescinded that offer.
Franchises with market knowledge
As well as the Jacksonville Jaguars, the fact that some other existing franchises have owners with knowledge of the British market due to also owning United Kingdom based sports teams, such as the Glazer family's ownership of the Tampa Bay Buccaneers
The Tampa Bay Buccaneers are a professional American football team based in Tampa, Florida. The Buccaneers compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) NFC South, South divisio ...
based in Tampa, Florida
Tampa () is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and ...
and Manchester United
Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of City of Salford, Salford to ...
leads to them being suggested as potential relocation candidates. Up until their move to Los Angeles was announced in January 2016, this also included the former St. Louis Rams
The St. Louis Rams were a professional American football team of the National Football League (NFL). They played in St. Louis from 1995 to the 2015 season, before moving back to Los Angeles, where the team had played from 1946 to 1994.
The arri ...
owned by Arsenal F.C.'s majority shareholder, Stan Kroenke
Enos Stanley Kroenke (; born July 29, 1947) is an American billionaire businessman. He is the owner of Kroenke Sports & Entertainment, which is the holding company of Arsenal F.C. of the Premier League and Arsenal W.F.C. of the WSL, the Los ...
.
Franchises with short leases
The fact that the Jacksonville Jaguars
The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida. The Jaguars compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) South division. The team play ...
have a short term lease on its stadium is also often used to support media speculation that the franchise may be the one to relocate to London. This was also the case for the former St. Louis Rams
The St. Louis Rams were a professional American football team of the National Football League (NFL). They played in St. Louis from 1995 to the 2015 season, before moving back to Los Angeles, where the team had played from 1946 to 1994.
The arri ...
and San Diego Chargers
The San Diego Chargers were a professional American football team that played in San Diego from 1961 until the end of the 2016 season, before relocating to Los Angeles, where the franchise had played its inaugural 1960 season. The team is now ...
until their respective moves to Los Angeles in 2016 and 2017 (even so, although the Rams own both teams' current home of SoFi Stadium
SoFi Stadium () is a 70,240-seat sports and entertainment indoor stadium in the Los Angeles suburb of Inglewood, California, United States. SoFi occupies the former site of the Hollywood Park Racetrack, from Los Angeles International Airport an ...
and are almost certain to stay in Los Angeles for the long-term, the Chargers are leasing that stadium and have not yet established a fan base, leaving open the possibility for another relocation), and the former Oakland Raiders
The Oakland Raiders were a professional American football team that played in Oakland from its founding in 1960 to 1981 and again from 1995 to 2019 before relocating to the Las Vegas metropolitan area where they now play as the Las Vegas Raide ...
until relocation to Las Vegas was approved in 2017.
The most immediate likely candidate for relocation is the Carolina Panthers
The Carolina Panthers are a professional American football team based in Charlotte, North Carolina. The Panthers compete in the National Football League (NFL), as a member club of the league's National Football Conference (NFC) South division. T ...
. The cost to terminate the Panthers' agreement to use Bank of America Stadium
Bank of America Stadium is a 74,867-seat football stadium located on in uptown Charlotte, North Carolina, United States. It is the home facility and headquarters of the Carolina Panthers of the National Football League and Charlotte FC of Major ...
after the 2018 season is relatively small, and the team's incoming owner, David Tepper
David Alan Tepper (born September 11, 1957) is an American billionaire hedge fund manager. He is the owner of the Carolina Panthers of the National Football League (NFL) and Charlotte FC in Major League Soccer (MLS). Tepper is the founder and pre ...
, does not have any significant ties to the Carolinas
The Carolinas are the U.S. states of North Carolina and South Carolina, considered collectively. They are bordered by Virginia to the north, Tennessee to the west, and Georgia to the southwest. The Atlantic Ocean is to the east.
Combining Nort ...
and has been tepid in his support of keeping the team in the region, stating upon assuming ownership in July 2018 "Charlotte
Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina. Located in the Piedmont (United States), Piedmont region, it is the county seat of Mecklenburg County, North Carolina, Meckl ...
is a logical place (... but) you're asking me too much. The only thing I have a market on right now is a lack of knowledge. I'll call it stupidity." Like the Raiders, the timing of the team's sale and stadium agreement is less than ideal, since the league does not intend to put a team in London on such short notice.
The Raiders, lacking a stadium for 2019
File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...
, were said to have an "extreme long shot" at playing all of their home games in London that year, should all other options fail. Cost and logistics concerns made this scenario unlikely, and the Raiders ultimately decided to renew their agreement with the Oakland Coliseum
Oakland Coliseum, currently branded as RingCentral Coliseum, is a stadium in Oakland, California. It is part of the Oakland–Alameda County Coliseum Complex, with the adjacent Oakland Arena, near Interstate 880. The Coliseum is the home ba ...
after initially stating they would not do so.
Weaker franchises
As happened with the Buffalo Bills
The Buffalo Bills are a professional American football team based in the Buffalo metropolitan area. The Bills compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. ...
in 2014, even franchises with relatively long lease agreements but which are otherwise seen as struggling in their own market, are often named by the media as potential candidates for relocation to London, on the basis that those advocating relocation to a more lucrative market would be offering more money than those proposing to stay put. In the specific case of the Bills, it was however suggested that the NFL would oppose relocation since they were the only NFL team which played in New York state
New York, officially the State of New York, is a state in the Northeastern United States. It is often called New York State to distinguish it from its largest city, New York City. With a total area of , New York is the 27th-largest U.S. stat ...
(the New York Jets
The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. The J ...
and New York Giants
The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. ...
being located in a shared stadium, the MetLife Stadium
MetLife Stadium is a multi-purpose stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey, 5 mi (8 km) west of New York City. Opened in 2010 to replace Giants Stadium, it serves as the home for the New York Giants an ...
in New Jersey
New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
), and until the team returned to respectability under head coach Sean McDermott
Sean Michael McDermott (born March 21, 1974) is an American football coach who is the head coach for the Buffalo Bills of the National Football League (NFL). He began his NFL coaching career as an assistant for the Philadelphia Eagles in 2001, ...
, its persistent mediocrity would make it an unattractive relocation candidate. The Bills' lease has an exit window in the 2020 offseason (which it opted not to exercise) and expires after the 2022 season, coincidentally the end of the NFL's current TV contracts.
Countering one reason often cited as why the Jaguars would move, their low attendances, it has been argued that there are other franchises such as the Buccaneers with even lower attendances and less potential for growth in their own market in comparison.
Multiple franchises
Given the size of London, it has been suggested by Atlanta Falcons
The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) South division. The Falcons joined th ...
owner Arthur Blank that there could ultimately be more than one franchise located in London, although not before a team in another European country.
During a press conference on October 8, 2022, the day before that year's second International Series game in London, Commissioner Goodell indicated that London – and all of Europe – could get at least two franchises and as much as a four-team division, saying: "There's no question that London could support not just one franchise, I think two franchises. We're trying to sort of see, could you have multiple locations in Europe where you could have an NFL franchise? Because it would be easier as a division."
Potential stadiums
One potential advantage for London as a market for an NFL franchise is that all of the likely stadiums for the franchise have already been built, with two of them being built in the 21st century and having sufficient modern amenities to host such a team. This eliminates the expense, currently over $1 billion, of constructing a stadium for the team that meets NFL specifications.
Wembley Stadium
Wembley Stadium
Wembley Stadium (branded as Wembley Stadium connected by EE for sponsorship reasons) is a football stadium in Wembley, London. It opened in 2007 on the site of the Wembley Stadium (1923), original Wembley Stadium, which was demolished from 200 ...
, England's national association football stadium, was rebuilt and re-opened in 2007, and was the first venue for International Series games in that same year. It was built with locker rooms which are twice the size usually found in soccer venues, which allows them to accommodate a 53-man NFL roster.[
Wembley is expected to remain as a main venue until at least the second game of the 2020 programme – with an option to extend it until 2025.] The stadium's owners, The Football Association, were reportedly interested in using Wembley as the base of a London team, but it was suggested by ''The Telegraph'' that they might struggle to accommodate a full programme of NFL games, as well as hosting the England national football team
The England national football team has represented England in international Association football, football since the first international match in 1872. It is controlled by The Football Association (FA), the governing body for football in Engl ...
. Another potential issue is the natural grass pitch (following the first International Series game, the pitch was upgraded to a partly artificial Desso surface[) – with previous England team manager ]Roy Hodgson
Roy Hodgson (born 9 August 1947) is a former English football manager and player.
He managed 22 different teams in eight countries, beginning in Sweden with Halmstads BK in the 1976 season. He later guided the Switzerland national team to th ...
having complained about the state of the surface after just two International Series games,[ claiming one player injured his ankle in 2014 because of the cut-up pitch.] The issue of NFL markings still being partly visible during association football matches has also been criticized in the media.[
]
To test the implications of a full season at Wembley, the NFL scheduled two International Series games over two weekends, followed by an England association football game, to see how the surface copes.[ Wembley earns an estimated £500,000 to £1 million per NFL game in profit; due to the debt incurred in building it, the BBC commented that maximizing the number of other events staged at Wembley is vital to the FA's financial health, believing the benefit of the consistent revenue stream of 8 NFL games a year would not escape their attention. Although mindful of the calendar, according to the stadium's managing director speaking in 2013, "Football is our priority but yes, I'm absolutely confident that if Roger Goodell wanted to have a franchise here, we could absolutely deliver on it."]
One possible method of accommodating the full schedule of an NFL franchise that the FA is investigating (as of 2014), is playing some home England fixtures at other football stadiums around the country, something which had not been done since the stadium had been reopened. A 10-year restriction on having to play all home games at Wembley expired in 2017, although Wembley remains the regular home of the team. Supporting the idea, the BBC contrasted the low attendances of some England football friendlies
An exhibition game (also known as a friendly, a scrimmage, a demonstration, a preseason game, a warmup match, or a preparation match, depending at least in part on the sport) is a sporting event whose prize money and impact on the player's or ...
at Wembley, which reached a record low of 40,181 in 2014, surpassing the previous record of 48,876 in 2011, with the 80,000 crowds for the 2014 three game International Series. The England team was taken back on tour in pre-tournament friendlies for UEFA Euro 2016
The 2016 UEFA European Football Championship, commonly referred to as UEFA Euro 2016 (stylised as UEFA EURO 2016) or simply Euro 2016, was the 15th UEFA European Championship, the quadrennial international men's football championship of Europe o ...
, with Turkey
Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
scheduled at the City of Manchester Stadium
The City of Manchester Stadium in Manchester, England, also known as the Etihad Stadium for sponsorship reasons, is the home of Premier League club Manchester City F.C., with a domestic football capacity of 53,400, making it the 6th-largest ...
on 22 May 2016, before facing Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
on 27 May 2016 at the Stadium of Light
The Stadium of Light is an all-seater football stadium in Sunderland, England, and the eighth and current home to Sunderland A.F.C. With space for 49,000 spectators, the Stadium of Light is the ninth largest football stadium in England. ...
in Sunderland
Sunderland () is a port city in Tyne and Wear, England. It is the City of Sunderland's administrative centre and in the Historic counties of England, historic county of County of Durham, Durham. The city is from Newcastle-upon-Tyne and is on t ...
; sporadic international fixtures have been taken to the regions in the years since, including a competitive match (a UEFA Euro 2020 qualifying
The UEFA Euro 2020 qualifying tournament was a football competition that was played from March 2019 to November 2020 to determine the 24 UEFA member men's national teams that advanced to the UEFA Euro 2020 final tournament, played across Europe ...
match against Kosovo
Kosovo ( sq, Kosova or ; sr-Cyrl, Косово ), officially the Republic of Kosovo ( sq, Republika e Kosovës, links=no; sr, Република Косово, Republika Kosovo, links=no), is a partially recognised state in Southeast Euro ...
was held at St Mary's Stadium
St Mary's Stadium is an all-seater football stadium in Southampton, England, which has been the home stadium of Premier League club Southampton F.C. since 2001. The stadium has a capacity of 32,384 and is currently the largest football stadium ...
in Southampton
Southampton () is a port city in the ceremonial county of Hampshire in southern England. It is located approximately south-west of London and west of Portsmouth. The city forms part of the South Hampshire built-up area, which also covers Po ...
in 2019).
In April 2018, Jaguars owner Shahid Khan
Shahid Rafiq Khan ( ur, ; born July 18, 1950)["Sha ...](_blank)
placed a bid on Wembley Stadium in an effort to solidify the Jaguars' presence in the city; this offer was retracted in October 2018.
Tottenham Hotspur Stadium
On July 8, 2015, it was announced that the NFL had agreed to stage a minimum of two games a season for a ten-year period at Tottenham Hotspur
Tottenham Hotspur Football Club, commonly referred to as Tottenham () or Spurs, is a professional association football, football club based in Tottenham, London, England. It competes in the Premier League, the top flight of English footba ...
's new stadium in Northumberland Park, which opened nearly a year behind schedule in 2019. This was interpreted as boosting the chances of an eventual London franchise. As a result of the deal, the stadium was specifically designed for both American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the "United States" or "America"
** Americans, citizens and nationals of the United States of America
** American ancestry, pe ...
and association versions of football
Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
. It has a retractable natural grass pitch over an artificial surface used for NFL games (which should allow both soccer and NFL games to be played on the same weekend[), and with locker rooms of sufficient size to accommodate the 53-man size of an NFL team roster. Its proposed capacity of 61,000 was described a being more appropriate for the day-to-day requirements of an NFL franchise than Wembley's 84,000.][ It has been suggested the design will also eliminate the issue at Wembley whereby the lowest 5,000 seats cannot be used because spectator views of the pitch are obstructed by the various officials, coaches and players who stand on the sidelines during an NFL game.] The architect, Populous, had previously designed 14 NFL stadiums.[
]
Twickenham Stadium
On November 3, 2015, the NFL also announced it had reached a deal with the Rugby Football Union
The Rugby Football Union (RFU) is the Sports governing body, national governing body for rugby union in England. It was founded in 1871, and was the sport's international governing body prior to the formation of what is now known as World Rugby ...
to host a minimum of three games in three years at Twickenham Stadium
Twickenham Stadium () in Twickenham, south-west London, England, is a rugby union stadium owned by the Rugby Football Union (RFU), English rugby union governing body, which has its headquarters there. The England national rugby union team play ...
, beginning from the 2016 International Series. The deal is designed to be flexible, i.e. it could involve two fixtures in one year and none the next. The deal also includes an option to add two more games in the same period. The three-game commitment was fulfilled in two years. All three games were held in October, as the venue is home of the England national rugby team England national rugby team may refer to:
Rugby union
* England national rugby union team, administered by the Rugby Football Union
* England women's national rugby union team, administered by the Rugby Football Union
* England national rugby seven ...
during the November test matches.
Multiple stadiums
To resolve some of the issues, it has also been suggested a London franchise may use more than one of the suggested venues as their home stadium.[
]
Issues
A number of issues need to be resolved before a London franchise can be set up; speaking in 2015 Waller stated "We feel very comfortable from a fan perspective, from a sponsor and a stadium perspective now, that we have all of the right things in place. The one thing that we’ve got to do more work on is how would it work from a team operational standpoint?"
Logistics
Speaking after talks with the UK government, Dan Marino
Daniel Constantine Marino Jr. (born September 15, 1961) is an American former football quarterback who played in the National Football League (NFL) for 17 seasons with the Miami Dolphins. After a successful college career at Pittsburgh and be ...
argued that probably the biggest challenge facing a London franchise is the physical logistics of moving the staff and equipment across the Atlantic for every away game. To overcome this, he speculated that the NFL might follow the example of other sports like basketball and baseball, where some teams play away games in back to back series of three or four games, allowing the team to stay in the US for this part of their schedule.[ It has been noted that this approach may be problematic as it requires players to spend multiple weeks at a time away from home (whether home is in the US or London), something they would not have to do in a US based franchise. The NFL's use of a ]salary cap
In professional sports, a salary cap (or wage cap) is an agreement or rule that places a limit on the amount of money that a team can spend on players' salaries. It exists as a per-player limit or a total limit for the team's roster, or both. Sever ...
would also make using financial incentives to overcome this problematic. For the 2018 season, the league aims to test the concept of one of the teams playing back-to-back games in London.[Breer, Albert (September 21, 2017)]
Game Plan: NFL Believes London is Ready for Team; 2022 Target is Doable
''SI.com''. Retrieved October 1, 2017.
Off-season and training camp
As well as the issue of a home stadium facility, the league has also been considering where a London franchise would hold their training camp A training camp is an organized period in which military personnel or athletes participate in a rigorous and focused schedule of training in order to learn or improve skills. Athletes typically utilise training camps to prepare for upcoming events, ...
, which begins in late July and normally involves several players not yet formally signed to the club. Similarly, another issue is whether or not it would have a base in the US for the off-season period, the gap between whenever their season ends until the start of the following training camp, in which the club will normally hold several meetings regarding staff and player contracts.[
As of 2014 the NFL had investigated the possibility of a London team establishing a permanent base in conjunction with a Premier League club, but it was considered unlikely for reasons of infrastructure and scheduling.][ The league has also considered establishing a secondary base, probably in the ]Southeastern United States
The Southeastern United States, also referred to as the American Southeast or simply the Southeast, is a geographical region of the United States. It is located broadly on the eastern portion of the southern United States and the southern por ...
, for the London club to use for circumstances when returning to London is impractical.[
]
Fanbase
The NFL has set a target of reaching a total of 6 million "avid fans" in the UK before they will consider a London franchise viable, and surveys the UK annually to assess this figure; an avid fan being defined by the NFL as someone who says they're "extremely interested" in the NFL or that it is their favorite sport. Speaking during the 2015 International Series, Waller stated "We're currently at 4 million, we were at about 2.3 million when the International Series started n 2007
N, or n, is the fourteenth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''en'' (pronounced ), plural ''ens''.
History
...
We’re on track to reach that 6 million target by 2020." Speaking at the start of 2016, he said "The fan base is big enough and passionate enough that it can support a franchise".
It has been suggested that a significant stumbling block to creating the necessary fanbase is ironically the success of the NFL in promoting itself in the UK in the past. Many fans had been drawn into the NFL when the game was popularized in the 1980s, leading to evidence of support for all of the NFL's 32 teams in UK based fans, many of whom would be unlikely to support a London team as a first resort, i.e. being unlikely to consider them anything other than their favorite second team at best, and a potential rival at worst. As a result, while wishing to retain the support of anyone for a London team on a second favorite basis, the NFL's UK operation has been focussing on growing the fan base by reaching out to younger fans without an established allegiance, and others who are entirely new to the sport.[ The NFL's UK operation has pointed to the success of the 1995 expansion team the ]Carolina Panthers
The Carolina Panthers are a professional American football team based in Charlotte, North Carolina. The Panthers compete in the National Football League (NFL), as a member club of the league's National Football Conference (NFC) South division. T ...
having grown a fanbase in a previously untapped market to support the idea that a London team could do the same.[
]
In an attempt to gauge support for a London team, from the 2015 season the dates and times of the International Series games were adjusted to make them more closely resemble the home fixtures of a London team, as opposed to casting them as one off special events being timed in a fashion more convenient for a US audience.[
As of the 2014 International Series, 9 out of 10 tickets for the games were bought by people who lived within three hours' travel of London, with 33,000 people choosing to buy a package ticket for all three games.][ That number had risen to 40,000 repeat customers for the four-game package in 2017.][
The league has been encouraged by the fact that the International Series games were still attracting over 80,000 fans for a game like the ]Detroit Lions
The Detroit Lions are a professional American football team based in Detroit. The Lions compete in the National Football League (NFL) as a member of the National Football Conference (NFC) North Division. The team play their home games at Ford ...
versus the Kansas City Chiefs
The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division.
The tea ...
on October 31, 2015, the teams which had the 24th and 31st best records in the NFL at game time, leading ''The Telegraph'' to observe that Middlesbrough
Middlesbrough ( ) is a town on the southern bank of the River Tees in North Yorkshire, England. It is near the North York Moors national park. It is the namesake and main town of its local borough council area.
Until the early 1800s, the a ...
vs Brentford
Brentford is a suburban town in West London, England and part of the London Borough of Hounslow. It lies at the confluence of the River Brent and the Thames, west of Charing Cross.
Its economy has diverse company headquarters buildings whi ...
would be the equivalent English soccer fixture on the day (based on their positions in the Football League Championship
The English Football League Championship (often referred to as the Championship for short or the Sky Bet Championship for sponsorship purposes) is the highest division of the English Football League (EFL) and second-highest overall in the En ...
).
League schedule
The NFL and others have also recognised that the current arrangement of giving all teams that play an International Series game the following week off (a bye-week) as being impractical if a London franchise was created, leading to the need to either change the schedule, or persuade teams to play UK and US fixtures in adjacent weeks.[ The arrangement practiced by the University of Hawaii football team, separated from the ]U.S. mainland
The contiguous United States (officially the conterminous United States) consists of the 48 adjoining U.S. states and the Federal District of the United States of America. The term excludes the only two non-contiguous states, Alaska and Hawaii ...
by about 3,900 km/2,400 miles, has been suggested as the model to follow for playing blocks of two to three games, home and away.[
While still retaining the bye-week, as a test of the logistics, the first game of the 2015 International Series was the first time teams only traveled to London for the weekend, having previously spent a whole week in the UK.][
]
Competitiveness
The NFL is mindful of avoiding the perception that any potential London franchise was being established simply to increase the profile and revenue of the league; any team based in London must be competitive and be able to win the Super Bowl
The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...
.[
The scheduling of the first back-to-back weekend fixtures in the 2015 International Series was also a test of a potential London franchise on competitiveness.][ One potential issue affecting competition that has been identified (by an NFL team owner) is what happens should a London franchise reach the post-season, which could possibly involve a long trip for a ]west coast West Coast or west coast may refer to:
Geography Australia
* Western Australia
*Regions of South Australia#Weather forecasting, West Coast of South Australia
* West Coast, Tasmania
**West Coast Range, mountain range in the region
Canada
* Britis ...
based team to London, and then back to the US for the next weekend.[ In addition to the travel, it is believed this also presents a challenge in terms of potentially leaving away teams only a week to plan a foreign trip (in contrast to teams knowing the regular season schedule months in advance).][
While the International Series fixtures have tested the effect on personnel of traveling east from the USA to the UK and then playing a game within a few days, because of the bye week it has yet to be established what the effect is when traveling the other way. It has been suggested this may be tested by scheduling one team to play back-to-back weekends in the International Series (as the notional home and away team).][
Another issue considered is whether or not a London team would have an unfair competitive advantage compared to US-based teams, due to the extra distances away teams would have to travel to play them.][
]
Tax
As of 2013, players appearing in International Series games were subject to UK tax on their income and endorsements on a pro rata basis. If expanded to a full slate of regular season games, it has been suggested that unless the government granted exemptions to attract the NFL, which have been applied to some but not all sports/athletes, then the difference between the UK and US tax codes would be have the effect of making the after-tax value of a player contract considerably less when signed by a UK-based team compared to a similar contract with a US-based team. Thus, if a London-based team was subjected to the same salary cap, it would difficult for the team to sign enough top-caliber free agent
In professional sports, a free agent is a player who is eligible to sign with other clubs or franchises; i.e., not under contract to any specific team. The term is also used in reference to a player who is under contract at present but who is a ...
s to make it a Super Bowl contender.[ The talks between the Chancellor and the NFL from 2014 onwards were interpreted by the media as a willingness to offer support in the form of promises of tax exemptions.]
Visas
As of 2013, players appearing in International Series games were admitted on temporary working visas, a situation which would not be possible for players working a full home schedule, which would require visas to be issued by a UK government recognised governing body for the sport. Although the British version of the game is administered by the British American Football Association
The British American Football Association (BAFA) is the national governing body for the sport of American football and non-contact Flag Football in the United Kingdom since 1985. It is affiliated to the International Federation of American Foo ...
(BAFA), it is not recognised by the UK government for visa purposes. In order to clear these obstacles, it has been suggested the NFL would either have to create its own governing body in the UK, or work through BAFA after they gain approval. Although not expected to fail, it has been speculated that approval of the governing body could be conditional on restrictions being placed on the activities of the NFL in the UK that would not apply to US teams, depending on the government's view of how the visas benefit sport in the country. Analogies have been drawn to soccer, where players from outside the European Union
The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
(which the UK was formerly part of) must be shown to be bringing something "special and different", and teams are required to comprise a minimum number of EU citizens. Individual visas may still also be denied due to issues such as criminal convictions.[
]
Health-related reasons
On May 4, 2020, the entirety of the scheduled 2020 International Series games, including the London games, were moved back to the home stadiums in the United States due to the international COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
. This may imperil any London team proposal in the future, due to the logistics involved with complying with the future health policies and laws possible to prevent a future pandemic.
European Union law
As a former member of the European Union
The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
(EU), much of the UK's laws are based on EU law. It has been suggested that the NFL's use of a draft system and a minimum age limit on players would come into conflict with the EU's laws regarding freedom of movement for workers
The freedom of movement for workers is a policy chapter of the acquis communautaire of the European Union. The free movement of workers means that nationals of any member state of the European Union can take up an employment in another member stat ...
and competition
Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, indivi ...
. Citing sports lawyer Andrew Nixon, ESPN suggested in 2013 that while the draft may be permissible for the same reasons it is in the US, the age restriction had no US analogy, and so how it would be interpreted by the European Commission
The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body o ...
would be difficult to predict. The impact of the Bosman ruling
''Union Royale Belge des Sociétés de Football Association ASBL v Jean-Marc Bosman'' (1995) C-415/93 (known as the Bosman ruling) is a 1995 European Court of Justice decision concerning freedom of movement for workers, freedom of association ...
on players contracts is also unclear. It also argued that while the UK government would have more interest in making adjustments to accommodate a London team, the EU as a whole would have less to gain by adjusting its laws. A suggested workaround of the team being based in the US and simply flying in for games, Nixon said this was "not something that has been done before and it is untested".[
On June 23, 2016, the UK voted to ]leave
Leave may refer to:
* Permission (disambiguation)
** Permitted absence from work
*** Leave of absence, a period of time that one is to be away from one's primary job while maintaining the status of employee
*** Annual leave, allowance of time away ...
the EU and on January 31, 2020, the UK formally left the EU although it remained in the European Union Customs Union and European Single Market until the end of 2020. A spokesperson for the NFL said that it was working closely with its UK offices and "monitoring" the situation closely. Nonetheless, some speculation has led to keep NFL owners on alert if the UK goes into a recession
In economics, a recession is a business cycle contraction when there is a general decline in economic activity. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). This may be triggered by various ...
following an exit from the EU.
Collective bargaining agreement
Many aspects of NFL players' benefits and conditions are set down by the National Football League collective bargaining agreement, negotiated by the National Football League Players Association
The National Football League Players Association, or NFLPA, is a labor union representing National Football League (NFL) players. The NFLPA, which has headquarters in Washington, D.C., is led by president J. C. Tretter and executive director De ...
(NFLPA), which could potentially impact the establishment of a London franchise. Last negotiated in 2020, the current version runs until the 2030 season.
Speaking in September 2014, George Atallah, the NFLPA assistant executive director of external affairs, said of the issue that "A permanent team in London would require collective bargaining between the league and the players’ union and the NFL have not got to the point where they have said we want to raise it." and "Most players enjoy the experience of going over to London and from our perspective a team based in the UK could be viable – but only if the working conditions and health and safety aspects are satisfactory".[ This followed a 2013 comment that "Expanding to London by definition is a change in working conditions, placing the conversation squarely in the context of collective bargaining".][
NBC Sports has speculated that "It's possible that the NFLPA simply will never agree to a London move. If ]hey
Hey or Hey! may refer to:
Music
* Hey (band), a Polish rock band
Albums
* ''Hey'' (Andreas Bourani album) or the title song (see below), 2014
* ''Hey!'' (Julio Iglesias album) or the title song, 1980
* ''Hey!'' (Jullie album) or the title s ...
realize that any of them could be traded to the London team, or could have a London-based team as their only option for ongoing NFL employment via free agency, keeping a team out of London would keep that from ever happening."[
]
See also
*
References
{{British American Football
American football in London
Proposed sports teams
National Football League