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Post Holdings (officially Post Holdings, Inc.) is an American
consumer packaged goods Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...
holding company headquartered in
St Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which ...
with businesses operating in the center-of-the-store, refrigerated, foodservice and food ingredient categories. Its Post Consumer Brands business manufactures, markets and sells both branded and private label cereal products. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage and cheese refrigerated side dishes products. Post participates in the private brand food category through its investment in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.


History


Predecessor: Post Cereals Company

C. W. Post established his company, "Postum Cereals" in
Battle Creek, Michigan Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, Michigan, Calhoun County, at the confluence of the Kalamazoo River, Kalamazoo and Battle Creek River, Battle Creek rivers. It is the principal city of the Battle C ...
, in 1895. Post's first product was not a cereal, however, but a roasted, cereal-based beverage,
Postum Postum () is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of Jo ...
. Postum's main ingredients were naturally caffeine-free
wheat grain Wheat is a grass widely cultivated for its seed, a cereal grain that is a worldwide staple food. The many species of wheat together make up the genus ''Triticum'' ; the most widely grown is common wheat (''T. aestivum''). The archaeological ...
,
bran Bran, also known as miller's bran, is the hard outer layers of Cereal, cereal grain. It consists of the combined aleurone and pericarp. Corn (maize) bran also includes the pedicel (tip cap). Along with cereal germ, germ, it is an integral pa ...
, and
molasses Molasses () is a viscous substance resulting from refining sugarcane or sugar beets into sugar. Molasses varies in the amount of sugar, method of extraction and age of the plant. Sugarcane molasses is primarily used to sweeten and flavour foods ...
. Initially, Postum had to be brewed like coffee, but in 1911, Post introduced a powdered, instant formulation. This version of the product was manufactured in Battle Creek until it was discontinued in 2007. As of January 2013, Eliza's Quest Food had succeeded in returning Postum to many grocery stores across the United States and Canada.


History of Post Holdings

On December 31, 2012, Post Holdings acquired Attune Foods, a marketer of premium organic cereals and snacks under the Attune,
Uncle Sam Uncle Sam (which has the same initials as ''United States'') is a common national personification of the federal government of the United States or the country in general. Since the early 19th century, Uncle Sam has been a popular symbol of ...
and
Erewhon ''Erewhon: or, Over the Range'' () is a novel by English writer Samuel Butler, first published anonymously in 1872, set in a fictional country discovered and explored by the protagonist. The book is a satire on Victorian society. The firs ...
brands. On May 28, 2013, Post Holdings purchased the branded and private label cereal, granola and snacks business of Hearthside Food Solutions, which included the Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company brands, originally
Yogi Bhajan Harbhajan Singh Khalsa (born Harbhajan Singh Puri) (August 26, 1929 – October 6, 2004), also known as Yogi Bhajan and Siri Singh Sahib to his followers, was an Indian-born American entrepreneur, yoga guru, and spiritual teacher. He introduce ...
's Sikh Dharma International's ''Golden Temple of Oregons cereal division. Post combined this business with Attune Foods. On September 1, 2013, Post Holdings acquired Premier Nutrition Company, a marketer of premium protein shakes and bars under the Premier Protein brand and nutritional supplements under the Joint Juice brand. On January 1, 2014, Post Holdings acquired private label pasta manufacturer Dakota Growers Pasta Company. On February 1, 2014, Post Holdings acquired Golden Boy Foods and Dymatize Enterprises. Golden Boy Foods is a manufacturer of private label peanut and other nut butters, as well as dried fruits and snacking nuts. Dymatize Enterprises is a manufacturer and marketer of premium protein powders, bars and nutritional supplements. On October 1, 2014, Post Holdings acquired
PowerBar PowerBar is an American brand of energy bars and other related products including sports drinks, gels, and the ''Pria'' bars targeted at women. The former company had been established in 1986, being then acquired by Nestlé. History The PowerBa ...
, Musashi and related worldwide assets from
Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
. On June 2, 2014, Post Holdings acquired Michael Foods, a producer of value-added food products and service solutions to customers across the foodservice, retail and food ingredient channels including egg products, refrigerated potato products and cheese and other dairy case products through the Papetti's, AllWhites, Better‘n Eggs, Easy Eggs, Abbotsford Farms, Simply Potatoes and Crystal Farms brands. On November 1, 2014, Post Holdings acquired American Blanching Company, a manufacturer of private label peanut butter. On May 4, 2015, Post Holdings purchased competitor
MOM Brands MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with es ...
, maker of the Malt-O-Meal line of cereals, for $1.15 billion ($1.05 billion cash and 2.5 million shares of Post Holdings stock). On October 5, 2015, Post Holdings acquired Willamette Egg Farms, a producer, processor and wholesale distributor of eggs and egg products. On July 3, 2017, Post Holdings acquired
Weetabix Limited Weetabix Ltd., trading under the name Weetabix Food Company and commonly referred to as simply Weetabix, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, Crunchy Bran an ...
, UK based manufacturer of the
Weetabix Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits. Variants include organic and Weetabix Crispy Minis (bite-sized ...
, Alpen and Ready Brek brands of breakfast cereals, from Bright Food and
Baring Private Equity Asia BPEA EQT (formerly known as Baring Private Equity Asia and BPEA) is an Asian private equity firm. Previously it was an affiliate of Barings Bank before becoming an independent firm. In 2022 it was acquired by EQT Partners to act as its Asian inve ...
for $1.4 billion. On January 12, 2018, Post Holdings acquired Bob Evans Farms, a leading producer and distributor of refrigerated potato, pasta and vegetable-based side dishes, pork sausage, and a variety of refrigerated and frozen
convenience food Convenience food, also called tertiary processed food, is food that is commercially prepared (often through processing) to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily por ...
items under the Bob Evans Farms, Owens, Country Creek and Pineland Farms brands. On August 2, 2018, Post Holdings announced it formed 8th Avenue Food & Provisions, consisting of Post's private brands business, and entered into an agreement with Thomas H. Lee Partners, L.P., a private equity company, in which Post and THL together will separately capitalize 8th Avenue. On October 17, 2019, Post Holdings brought its active nutrition business public – the business is now named BellRing Brands, Inc., which includes brands such as Premier Protein®, Dymatize® and PowerBar® and is traded under the symbol “BRBR” on the New York Stock Exchange. On July 1, 2020, Post acquired Henningsen Foods, a manufacturer of value-added egg, meat and poultry products. It was integrated into the Michael Foods foodservice business. On December 8, 2020, Post announced that it was acquiring the
Peter Pan Peter Pan is a fictional character created by List of Scottish novelists, Scottish novelist and playwright J. M. Barrie. A free-spirited and mischievous young boy who can fly and Puer aeternus, never grows up, Peter Pan spends his never-ending ...
peanut butter brand from
Conagra Brands Conagra Brands, Inc. (formerly ConAgra Foods) is an American Fast-moving consumer goods, consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in ...
. The transaction was completed on January 25, 2021. With the acquisition of Peter Pan peanut butter on January 25, 2021, Post created a new group calle
Animated Brands
with th
Peter Pan
brand being the founding member
Animated Brands
is managed under
Post Consumer Brands Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...
by a separate management team and sales force. Animated Brands was chosen as the group name because it speaks to the intention to grow by adding other like-minded brands to this group – those that are energetic, action-oriented and have a spirit of growth aimed at driving strong business performance. On December 14, 2020, Post announced it will acquire Almark Foods, a leading provider of hard-cooked and deviled egg products. The transaction was completed on February 1, 2021. On February 9, 2021, Post announced that one of its subsidiaries
Post Holdings Partnering Corporation (“PHPC”)
a newly formed special purpose acquisition company, filed a registration statement on Form S-1 with the Securities and Exchange Commission (“SEC”) in connection with a proposed initial public offering. The proposed offering is subject to, among other things, completion of the SEC review and comment process. Post Holdings Partnering Corporation (PHPC) closed on May 28, 2021. On March 29, 2021, Post, through its 8th Avenue Food & Provisions subsidiary, announced that it was acquiring Ronzoni from
Ebro Foods Ebro Foods, S.A. (; ), formerly Ebro Puleva, is a Spanish food processing company. Ebro Foods is the world's largest producer of rice and the second biggest producer of pasta (its Panzani brand is a market leader in France). The company's head off ...
' Riviana Foods subsidiary for $95 million. The acquisition is expected to be completed in the second quarter of 2021, pending regulatory approval. The transaction was completed on June 1, 2021. On May 28, 2021, Post acquired the Egg Beaters brand from Conagra Brands. On June 1, 2021, Post announced it acquired the ready-to-eat ("RTE") cereal business of
TreeHouse Foods TreeHouse Foods Inc. is a multinational food processing company specializing in producing private label packaged foods headquartered in Oak Brook, Illinois. Created in 2005 and consisting entirely of acquisitions, in 2010 the company had sales ...
. On March 10, 2022, Post and BellRing Brands, Inc. (NYSE:BRBR) (“New BellRing”) announced the completion of the spin-off of 80.1% of Post’s interest in New BellRing to Post shareholders. On August 9, 2022, Post announced debt-for-equity exchange and offering of BellRing Brands Common Stock by selling stockholders. On November 25, 2022, Post divested remainder of Post's interest in BellRing Brands.


Products


Post Consumer Brands Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...

*
Grape-Nuts Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product ...
*Great Grains * Honey Bunches of Oats * Malt-O-Meal * Pebbles * Raisin Bran * Shredded Wheat *Three Sisters Cereal Brands *
Peter Pan peanut butter Peter Pan is an American brand of peanut butter that is marketed by Post Consumer Brands, part of Post Holdings, and is named after the J. M. Barrie Peter Pan, character. The product was introduced by Swift & Company (originally through their "Der ...


Weetabix Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits. Variants include organic and Weetabix Crispy Minis (bite-sized ...
brands

*Alpen *Barbara's * Ready Brek *
Weetabix Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits. Variants include organic and Weetabix Crispy Minis (bite-sized ...
*
Weetos Weetos is a brand of chocolate-flavoured breakfast cereal produced by Weetabix Food Company. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are in O shapes (-Os), the same naming convention th ...
*UFIT High Protein Drinks


Michael Foods brands

*Abbotsford Farms – Foodservice *BEF Foods *Davidson's Safest Choice – Foodservice *Michael Foods *Papetti's HyGrade Egg Products *Pineland Farm Potato Company – Foodservice *Simply Potatoes – Foodservice


Post Refrigerated Retail brands

*Abbotsford Farms *Better'n Eggs *Bob Evans
Farms A farm (also called an agricultural holding) is an area of land that is devoted primarily to agricultural processes with the primary objective of producing food and other crops; it is the basic facility in food production. The name is used fo ...
*Country Creek Farms *Crystal Farms *Davidson's Safest Choice *Egg Beaters *Owens *Pineland Farms Potato Company *Simply Potatoes


8th Avenue Food & Provisions
(private brands)

* Dakota Growers Pasta Company *Golden Boy Foods *Attune Foods brands *American Blanching Company *Ronzoni Pasta


References


External links

* {{Authority control Holding companies of the United States Companies based in St. Louis County, Missouri American companies established in 2012 Holding companies established in 2012 Food and drink companies established in 2012 2012 establishments in Missouri Companies listed on the New York Stock Exchange Food and drink companies based in Missouri