Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by

C. W. Post Charles William Post (October 26, 1854 – May 9, 1914) was an American innovator, breakfast cereal and foods manufacturer and a pioneer in the prepared-food industry. He was the founder of what is now Post Consumer Brands. Early life Char ...

, owns a large portfolio of cereal brands that include Bran Flakes,

Chips Ahoy! Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963. Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, ...

, Golden Crisp, Grape-Nuts,

Honeycomb A honeycomb is a mass of hexagonal prismatic wax cells built by honey bees in their nests to contain their larvae and stores of honey and pollen. Beekeepers may remove the entire honeycomb to harvest honey. Honey bees consume about of honey t ...

, Oreo O's, Pebbles, and Waffle Crisp, among others.

History

C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr.

John Harvey Kellogg John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American medical doctor, nutritionist, inventor, health activist, eugenicist, and businessman. He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan. ...

. Dr. Kellogg, with his brother

W. K. Kellogg William Keith Kellogg (April 7, 1860 – October 6, 1951), generally referred to as W.K. Kellogg, was an American industrialist in food manufacturing, best known as the founder of the Kellogg Company, which produces a wide variety of popular ...

, had developed a dry

corn flake Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his brothe ...

cereal that was part of their patients’ diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum. Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative. Its advertising slogan, which he coined himself, was, "There's a Reason." Postum's main ingredients were naturally caffeine-free wheat grain, bran, and

molasses Molasses () is a viscous substance resulting from refining sugarcane or sugar beets into sugar. Molasses varies in the amount of sugar, method of extraction and age of the plant. Sugarcane molasses is primarily used to sweeten and flavour foods ...

. Initially, Postum had to be brewed like coffee, but in 1911, Post introduced a powdered, instant formulation. This version of the product was manufactured in Battle Creek until it was discontinued in 2007. As of January 2013, Eliza's Quest Food had succeeded in returning Postum to many grocery stores across the United States and Canada. In 1897, Post introduced his first dry cereal, a crunchy blend of wheat and

barley Barley (''Hordeum vulgare''), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains, particularly in Eurasia as early as 10,000 years ago. Globally 70% of barley ...

, which he called Grape Nuts. His first corn-flake product was introduced as " Elijah's Manna" in 1904. Owing to consumer resistance to the (inaccurate) biblical reference that was so great that even Great Britain flatly refused to register the name as a

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from oth ...

, it was renamed Post Toasties in 1907. C. W. Post was an astute businessman who believed that

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and aggressive

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

were the keys to a successful enterprise. Within 10 years of its incorporation, his Postum Cereal Company had more than $10 million in capital and was spending $400,000 a year on advertising, sums which were remarkable for the period. Although he vigorously opposed labor unions, his employees were the highest-paid in his industry and working conditions at the Post factory were exemplary. He even developed a factory town in which he sold homes to his workers at favorable rates. Postum Cereal Company lost its founder in 1914. C.W. Post underwent an apparently successful appendectomy at the Mayo Clinic, but shortly after returning home to recuperate, he died of a

self-inflicted gunshot wound A suicide method is any means by which a person chooses to end their life. Suicide attempts do not always result in death, and a nonfatal suicide attempt can leave the person with serious physical injuries, long-term health problems, and brai ...

. Post had for years suffered from bouts of illness and depression. While his death was without warning, his company was not left rudderless. His daughter, Marjorie Merriweather Post, had been raised in the business and was familiar with virtually every aspect of its operations. She assumed control of the now $20-million Postum Company and managed its affairs for the next eight years. While she did not oversee major product innovations, she did have a good feel for business and for promoting talented managers. In addition, her second marriage, in 1920, was to Edward F. Hutton, the founder of a brokerage firm on Wall Street. Gross revenues in 1921 were $17.75 million. In 1922, Hutton took the newly incorporated Postum Cereal Company public by issuing 200,000 common shares. The 1920s was a period in which

common stock Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other Com ...

was still considered highly speculative, and consequently the newly issued shares carried a

dividend A dividend is a distribution of profits by a corporation to its shareholders. When a corporation earns a profit or surplus, it is able to pay a portion of the profit as a dividend to shareholders. Any amount not distributed is taken to be re-inv ...

at the rate of $5.00 per year. Revenues in 1922 were essentially the same as in 1921, but in 1923, they were $22.25 million and a stock split, in the form of a 100% stock dividend, increased the authorized shares to 400,000. These shares also earned a $3.00 annual cash dividend, representing a 20% increase over the presplit rate. In 1925, with revenues now at $27.4 million, the stock was split once again and the dividend was increased to $4.00 per new share.

Major acquisitions

Starting in 1925, under the leadership of financier (and at one point, son in-law to the founder),

E. F. Hutton EF Hutton was an American stock brokerage firm founded in 1904 by Edward Francis Hutton and his brother, Franklyn Laws Hutton. Later, it was led by well known Wall Street trader Gerald M. Loeb. Under their leadership, EF Hutton became one of th ...

as chairman and Colby M. Chester as president, Postum Cereal made the first of a series of corporate acquisitions which would within a few years transform it into the dominant U.S. packaged grocery products manufacturer. It began late that year with the purchase of the Jell-O Company. Jell-O had been first produced in 1897 by Pearle Bixby Wait, a carpenter from the town of LeRoy in northern New York state. Mr. Wait's product was based upon a patent that had been issued to inventor and industrialist Peter Cooper in 1845, but which Cooper had never developed commercially. However, Wait was unsuccessful in marketing Jell-O, and in 1899, he sold the rights to it for $450 to a neighbor, Orator Francis Woodward, who had founded the Genesee Pure Food Company in 1897. Genesee became the Jell-O Company in 1923, the same year it began marketing D-Zerta, a sugar-free gelatin, and a powdered mixture for making ice cream in the kitchen. In 1926, Postum Cereal acquired Igleheart Brothers, Inc (established in 1856), the makers of Swans Down

cake flour Wheat flour is a powder made from the grinding of wheat used for human consumption. Wheat varieties are called "soft" or "weak" if gluten content is low, and are called "hard" or "strong" if they have high gluten content. Hard flour, or ''bread ...

, and followed this with the purchase of the Minute Tapioca Company. "Tapioca Superlative" had been invented in 1894 by a Boston woman, Susan Stavers, who made it from tapioca flakes that she ran through her coffee grinder. Later that year, she sold the rights to John Whitman, of Orange, Massachusetts, who changed its name to "Minute Tapioca". In 1908, he changed the name of his company to that of his product. The "Minute" brand would later become better known for a General Foods innovation introduced in 1949 known as Minute Rice, a brand of parboiled rice. As a consequence of the Jell-O and Minute Tapioca acquisitions, Postum Cereal's revenues in 1926 jumped to $46.9 million. The number of shares stood at 1.375 million, including shares issued to acquire Jell-O and Minute Tapioca. The dividend was increased to $4.70 a year. The acquisition spree continued in 1927 with the purchase of two similarly named confectionery companies, chocolate-maker Walter Baker (founded in 1765, making it the oldest component of the Postum constituent companies), and coconut-processor Franklin Baker, which had begun early in the 19th century as a flour broker, but whose confectionery products dated from 1895. This was followed by the purchase of Log Cabin Products, the maker of Log Cabin Syrup (first produced in 1887), and of Richard Hellmann, Inc (established in 1913), the producer of Blue Ribbon mayonnaise. And late in the year, Postum Cereal began selling its first coffee product, " Sanka", by obtaining US marketing rights from Dr Ludwig Roselius of Bremen, Germany. Roselius had developed the decaffeinated coffee in 1906 and began selling it in the US in 1923. Three more acquisitions followed in 1928. The most important was that of the Cheek-Neel Coffee Company. Its product,

Maxwell House Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the M ...

, dating from 1892, was a well-known brand in what was still a fragmented US coffee market. Within a few years, however, it was to become the number one brand in America and would retain that position well into the 1980s. Also acquired during 1928 was the La France Manufacturing Company, a maker of starch and other laundry products (this being Postum's first venture into nonedibles), and the Calumet Baking Powder Company, the leading maker of this kitchen essential. Financially, the year culminated on October 1 with the inclusion of Postum, Inc in the newly reformulated

Dow Jones Industrial Average The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States. The DJIA is one of the oldest and most commonly followed equity indexe ...

of 30 common stocks. By year-end, revenues stood at $101 million and the dividend on the five million authorized shares was $5.00 per year, a 25-fold increase since 1922.

Purchase of General Foods and renaming

General Foods 1937 Specimen Stock Certificate

By far the most important acquisition of 1929 was of the frozen-food company owned by Clarence Birdseye, called "General Foods Company". Birdseye (December 9, 1886 - October 7, 1956) was one of the most important entrepreneurs in the history of the food industry. Born in New York City, he became interested in the frozen preservation of food during the course of working as a fur trader in

Labrador , nickname = "The Big Land" , etymology = , subdivision_type = Country , subdivision_name = Canada , subdivision_type1 = Province , subdivision_name1 ...

between 1912 and 1916. By 1923, he had developed a commercially viable process for quick-freezing foods using a belt mechanism, which he patented. In 1924, with backing from three investors, he formed the General Seafoods Company, in Gloucester, Massachusetts, to produce frozen

haddock The haddock (''Melanogrammus aeglefinus'') is a saltwater ray-finned fish from the family Gadidae, the true cods. It is the only species in the monotypic genus ''Melanogrammus''. It is found in the North Atlantic Ocean and associated seas w ...

fillets packed in plain cardboard boxes. The founder's daughter, Marjorie Merriweather Post, was first to become excited about the prospects for the frozen foods business. In 1926, she had put into port at Gloucester on her yacht, '' Hussar (IV)'', and was served a luncheon meal which, she learned to her amazement, had been frozen six months before. Despite her enthusiasm, it took Post three years to convince Postum's management to acquire the company. Postum paid $10.75 million for a 51% interest and its partner, Goldman Sachs, paid $12.5 million for the other 49%. Following this acquisition, Postum, Inc changed its name to General Foods Corporation. Goldman sold its share back to General Foods in 1932, apparently at a slight loss. Shortly after the acquisition, General Foods began test-marketing an expanded line of frozen foods, but the company quickly realized that a packaging process alone would not be sufficient to market frozen products in stores. To be sold, the packages had to be kept frozen while on display, so Birdseye engineers began development of a freezer cabinet designed specifically to hold frozen foods. The cabinet, which first appeared in 1934, required a great deal of space and electricity, which were not readily available in most grocery stores of the period. For those stores which could accommodate them, the payback was immediate. Housewives quickly realized that keeping packages of frozen food in the icebox could mean fresher meals and fewer trips to the market. The company published a cook book in 1932, the ''General Foods Cook Book'', dedicated "To the American homemaker". Five editions were published between 1932 and 1937. The book includes photographs (among which is "General Foods offers over twenty famous products for your well-stocked pantry shelf") and a subject index. In 2011, Ralcorp announced plans to spin off Post Foods into a separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit. The spinoff was completed with an IPO for Post Holdings, Inc. on February 7, 2012. In 2014, the company acquired Michael Foods. The following year, Post Foods purchased MOM Brands (formerly Malt-O-Meal Co.) creating the third largest breakfast cereal company in the US. At this point, Post Foods rebranded as Post Consumer Brands, and is headquartered in Lakeville,

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the List of U.S. states and territories by population, 22nd most populous, with over 5.75 million residents. Minne ...

. In July 2017, Post Holdings bought Weetabix Limited for £1.4 billion. In 2019, the company began combining some of its MOM Brands and Weetabix cereal brands under the Three Sisters Cereal name. On December 8, 2020, Post Holdings announced that it was acquiring the Peter Pan peanut butter brand from Conagra Brands. The transaction was completed on January 25, 2021. With the acquisition of Peter Pan peanut butter on January 25, 2021, Post created a new group calle
Animated Brands
with th
Peter Pan
brand being the founding member
Animated Brands
is managed under Post Consumer Brands. On June 1, 2021, Post announced it acquired the ready-to-eat ("RTE") cereal business of TreeHouse Foods. The

TreeHouse Foods TreeHouse Foods Inc. is a multinational food processing company specializing in producing private label packaged foods headquartered in Oak Brook, Illinois. Created in 2005 and consisting entirely of acquisitions, in 2010 the company had sales ...

RTE cereal business was added to Post Consumer Brands' broad portfolio of private label cereal products.

Postum advertisements

Postum, a coffee substitute made out of roasted grain, was created in 1895. It was popular through the early 20th century, particularly during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

when coffee was

rationed Rationing is the controlled distribution of scarce resources, goods, services, or an artificial restriction of demand. Rationing controls the size of the ration, which is one's allowed portion of the resources being distributed on a particular ...

. Due to its decline in popularity, Post announced its discontinuation in 2007. It was later revived by Eliza's Quest Food in 2013. Rod and gun (1898) (14770187321).jpg Rod and gun (1898) (14770834104).jpg Rod and gun (1898) (14772805642).jpg Rod and gun (1898) (14761459986).jpg Lincoln centennial number (1909) (14778772172).jpg St. Nicholas (serial) (1873) (14783118982).jpg

Post Consumer Brands cereal brands – present cereals and products

*100% Bran – currently only available in Canada * Bran Flakes *Better Oats - 100 Calorie Maple & Brown Sugar *Better Oats - 100 Calorie Apples & Cinnamon *Better Oats - 100 Calorie Cinnamon Roll *Better Oats - Classic Maple & Brown Sugar *Better Oats - Classic Strawberries & Cream *Better Oats - Organic Maple and Brown Sugar *Better Oats - Organic Bare *Better Oats - Organic Old Fashioned Oats *Better Oats - Organic Steel Cut Oats *Better Oats - Organic Quick Oats *Better Oats - Steel Cut Maple & Brown Sugar *Better Oats - Steel Cut Maple & Brown Sugar with Protein *Better Oats - Steel Cut Original *Better Oats - Thick & Hearty Maple & Brown Sugar *Better Oats - Thick & Hearty Apples & Cinnamon *Better Oats - Thick & Hearty Blueberry Muffin *

* CoCo Wheats *

Farina (food) Farina is a form of starch – flour – milled from a variety of vegetables such as potato and cassava. In the US, the term is associated with wheat middlings: the germ and endosperm of the grain, which are milled to a fine consistency and ...

Mills hot wheat cereal * Cocoa Pebbles * Fruity Pebbles * Marshmallow Fruity Pebbles * Fruity Pebbles Treats * Fruity Pebbles Crisps * Cocoa Pebbles Crisps * Golden Crisp * Grape-Nuts *Grape-Nuts Flakes *Great Grains Banana Nut Crunch *Great Grains Blueberry Morning *Great Grains Cranberry Almond Crunch *Great Grains Crunchy Pecans *Great Grains Raisins, Dates & Pecans * Honey Bunches of Oats – Honey Roasted *Honey Bunches of Oats – with Almonds *Honey Bunches of Oats – with Real Strawberries *Honey Bunches of Oats – Vanilla *Honey Bunches of Oats – Pecan & Maple Brown Sugar *Honey Bunches of Oats – Frosted *Honey Bunches of Oats – Whole Grain Honey Crunch *Honey Bunches of Oats – Granola – Honey Roasted *Honey Bunches of Oats – Granola – French Vanilla *Honey Bunches of Oats – Granola – Maple Pecan *Honey Maid S'mores *

* Honeycomb Big Bites Original * Honeycomb Big Bites Chocolate * Oh's * Oreo O's *Malt-O-Meal - Maple & Brown Sugar Hot Wheat *Malt-O-Meal - Chocolate Hot Wheat *Malt-O-Meal - Original Hot Wheat *Malt-O-Meal - Apple Zings *Malt-O-Meal - Berry Colossal Crunch *Malt-O-Meal - Berry Colossal Crunch with Marshmallows *Malt-O-Meal - Chocolate Marshmallow Mateys *Malt-O-Meal - Chocolately Chip Cookie Bites *Malt-O-Meal - Churr-O's *Malt-O-Meal - Cinnamon Toasters *Malt-O-Meal - Coco Roos *Malt-O-Meal - Cocoa Dyno-Bites *Malt-O-Meal - Cocoa Dyno-Bites with Marshmallows *Malt-O-Meal - Cookies & Cream *Malt-O-Meal - Crispy Rice *Malt-O-Meal - Frosted Flakes *Malt-O-Meal - Frosted Mini Spooners *Malt-O-Meal - Fruity Blasts *Malt-O-Meal - Fruity Dyno-Bites *Malt-O-Meal - Fruity Dyno-Bites with Marshmallows *Malt-O-Meal - Golden Honey O's *Malt-O-Meal - Golden Puffs *Malt-O-Meal - Honey Buzzers *Malt-O-Meal - Honey Graham Toasters *Malt-O-Meal - Honey Nut Scooters *Malt-O-Meal - Marshmallow Mateys *Malt-O-Meal - Oat Blenders with Almonds *Malt-O-Meal - Oat Blenders with Honey *Malt-O-Meal - Peanut Butter Cups *Malt-O-Meal - Raisin Bran *Malt-O-Meal - S'mores *Malt-O-Meal - Strawberry Cream Mini Spooners *Malt-O-Meal - Tootie Fruities *Malt-O-Meal - Tootie Fruities with Marshmallows *Post Dunkin' cereal - Caramel Macchiato *Post Premiere Protein cereal - Mixed Berry Almond *

Raisin Bran Raisin bran (sultana bran in some countries; see sultana grape) is a breakfast cereal containing raisins and bran flakes. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's R ...

* Shredded Wheat (made by

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, sin ...

and

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company ori ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

and

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

) *Shredded Wheat – Original Spoon Size *Shredded Wheat – Original Big Biscuit *Shredded Wheat – Wheat'N Bran Spoon Size * Shreddies – currently only available in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

, the United Kingdom, Ireland, and Germany (made by

and

in the

and

) * Waffle Crisp

Post Consumer Brands discontinued cereals

* 40% Bran Flakes *

Alpha-Bits Alpha-Bits, also known as Frosted Alpha-Bits, was a brand of breakfast cereal made by Post Consumer Brands, which contained frosted alphabet-shaped multi-grain (whole-grain oat and corn flour) cereal bits. Post Cereals also started producing "Mar ...

* Beep Beep (with the Wile E. Coyote and the Road Runner as mascots) * BlueBerry Morning * Bran & Prune Flakes *Cinna-Crunch Pebbles (discontinued 2001) *Corn Crackos *Corn-Fetti (early 1950s), later known as Sugar Coated Corn Flakes (late 1950s), later known as Sugar Sparkled Corn Flakes (1960s) * Corn Flakes & Blueberries * Corn Flakes & Peaches * Corn Flakes & Strawberries * Count Off * Crispy Critters *Crispy Numbers (in

) * Cröonchy Stars * Cupcake Pebbles * C.W. Post (granola cereal, discontinued 1994) * Dino Pebbles * Dino S'mores Pebbles * Fruity Pebbles Xtreme *

Cinnamon Pebbles Cinnamon is a spice obtained from the inner bark of several tree species from the genus '' Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, breakfa ...

* Fortified Oat Flakes * Fruit & Bran (formerly Fruit & Fibre) *Fruit Wheats (Shredded Wheat variant, discontinued 1990) *Golden Oreo O's *Good MOREnings Cocoa Cinnamon (chocolate flavored rings) *Good MOREnings Berry Wheels (strawberry flavored rings) *Good MOREnings Strawberries 'n' Creme (strawberry-flavored corn flakes) *Good MOREnings Waffle Crunch (a variation of Waffle Crisp) *Grape-Nuts Fit *Grape Nut O's *Great Grains Digestive Blends – Berry Medley *Great Grains Digestive Blends – Vanilla *Great Grains Protein Blend – Cinnamon Hazelnut *Great Grains Protein Blend – Honey, Oats & Seeds *Heart of Oats *Honey Bunches of Oats – Just Bunches – Honey Roasted *Honey Bunches of Oats – Just Bunches – Cinnamon *Honey Bunches of Oats – with Real Peaches *Honey Bunches of Oats – Granola – Raspberry *Honey Bunches of Oats – Granola – Cinnamon *Honey Bunches of Oats – Granola – Protein Chocolate *Honey Bunches of Oats – Morning Energy – Chocolatey Almond Crunch *Honey Bunches of Oats – Morning Energy – Cinnamon Crunch *Honey Bunches of Oats – Fruit Blends – Banana Blueberry *Honey Bunches of Oats – Fruit Blends – Peach Raspberry *Honey Bunches of Oats – Greek – Honey Crunch *Honey Bunches of Oats – Greek – Mixed Berry *Honey Bunches of Oats – Tropical Blends – Mango Coconut *Honey Bunches of Oats – Raisin Medley *Honey Bunches of Oats – with Cinnamon Bunches *Honey Maid Honey Graham * Hulk *Huskies * Marshmallow Alpha-Bits *Mini Cinnamon Churros - sweetened wheat breakfast cereal based on the churro. * Marshmallow Pebbles *Oat Flakes * Pink Panther Flakes * Poppin' Pebbles *Post Extra *Post Ghosties (with

Casper the Friendly Ghost Casper the Friendly Ghost is the protagonist of the Famous Studios theatrical animated cartoon series of the same name. He is a pleasant, personable and translucent ghost, but often criticized by his three wicked uncles, the Ghostly Trio. The ...

as its mascot) *Post Size 8 *Post-Tens, an assortment of 10 single-serving boxes of seven different Post cereals in one package, designed to compete with Kellogg's Variety Pack * Post Toasties *Post Top 3 *Puffed Corn Flakes *Raisin Grape-Nuts *Reptar Crunch *Rice Krinkles (originally Sugar Krinkles, then Sugar Rice Krinkles, finally Frosted Rice Krinkles before discontinuation) *Selects Banana Nut Crunch *Selects Maple Pecan Crunch * Sesame Street Cereal – Apple *Sesame Street Cereal - Blueberry *Sesame Street Cereal - Strawberry *Shredded Wheat – Frosted Cinnamon Roll *Shredded Wheat – Frosted Mixed berry *Shredded Wheat – Frosted S'mores Bites *Shredded Wheat – Honey Nut Spoon Size *Shredded Wheat – Lightly Frosted Spoon Size *Shredded Wheat – Vanilla Almond Spoon Size *Smurfberry Crunch *Smurf Magic Berries * Sour Patch Kids cereal *Strawberry Honeycomb *Super Orange Crisp *TEAM Flakes * The Fairly OddParents *Trail Mix Crunch – Cranberry Vanilla (discontinued Fall 2010) *Trail Mix Crunch – Raisin and Almond

References

External links

* {{General Foods Post Holdings American companies established in 2015 Food and drink companies established in 2015 2015 establishments in Minnesota Former components of the Dow Jones Industrial Average Breakfast cereal companies