Positivo Tecnologia started in 1989 under the name Positivo Informatica until 2017. It is a Brazilian technology company headquartered in

Curitiba, Paraná Curitiba () is the capital and largest city in the state of Paraná in Brazil. The city's population was 1,948,626 , making it the eighth most populous city in Brazil and the largest in Brazil's South Region. The Curitiba Metropolitan area ...

. It is the Information Technology division of Brazilian holding organization

Grupo Positivo Grupo Positivo is a Brazilian holding company headquartered in the city of Curitiba, Brazil. In addition to maintaining a significant presence in the technology sector through Positivo Tecnologia, it is also present in private education, printing, ...

. Nowadays, the product portfolio includes

smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...

laptop A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...

s, computer servers, tablets, payment solutions, gadgets for smart homes and offices, electronic ballots, set-top box for Brazilian digital television and educational software used in more than 40 countries. The company also serves as an

OEM An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...

/ ODM/ EMS. It is listed on the

Novo Mercado Novo Mercado (New Market) is a listing segment of B3 for the trading of shares issued by companies that commit themselves voluntarily to adopt corporate governance practices in addition to those that are required by law. The value and liquidity ...

of B3.

Market

Brazil market share

*16.1% total PC sales (2009) *24.7% official market sales (2009) *29.9% retail market share

Target market

Target market segmentation is based on families with a low monthly budget and their need to buy a personal computer. The low-cost configurations combined with long-term financing allowed the company to build a national coverage and distribution model in 2004, selling the products in major retail companies throughout Brazil. These are designed to serve both as a TV and a personal computer. Positivo Tecnologia has diversified contracts with the Brazilian government for electronic ballots to reduce its dependence on computer sales and variations in the economy.

Products/Services

According to Grupo Positivo, Positivo Tecnologia: *Manufactures microcomputers. *Manufactures mobile phones, including smartphones. *Develops education software. *Runs education portals. *Provides teacher training and educational and technical support for Grupo Positivo partner schools.

References

{{Electronics industry in Brazil Companies based in Curitiba Companies established in 1989 Computer hardware companies Software companies of Brazil Electronics companies of Brazil Companies listed on B3 (stock exchange) Brazilian brands Mobile phone manufacturers Mobile phone companies of Brazil