Portfolio.com was a website published by
American City Business Journals
American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 markets in the United States, Hemmings Motor News ...
that provideed news and information for
small to mid-sized businesses (SMB). It was previously the website for the monthly business
magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
''Condé Nast Portfolio'', published by
Condé Nast
Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan.
The company's media ...
from 2007 to 2009.
Portfolio.com had several
interactive
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but mo ...
features, including "BizWatch," which had updates on companies and executives from selected news sources.
History
''Portfolio.com's'' April 2007 launch by Condé Nast was heavily reported on due, in part, to its large estimated budget reported to be between $100 million
[
] and $125 million
[
] (covering multiple years of operation), and to the boldness of the publisher to launch a business magazine at a time when similar magazines such as ''
BusinessWeek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'', ''
Business 2.0
''Business 2.0'' was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the " New Economy". First published in July 1998, the magazine was sold ...
'', ''
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'', and ''
Fortune
Fortune may refer to:
General
* Fortuna or Fortune, the Roman goddess of luck
* Luck
* Wealth
* Fortune, a prediction made in fortune-telling
* Fortune, in a fortune cookie
Arts and entertainment Film and television
* ''The Fortune'' (1931 film) ...
'' were struggling to sell advertising space.
In October 2008, the magazine reduced its staff by 20 percent, and changed to publishing only 10 times per year. The stand-alone website, portfolio.com, was merged with other Condé Nast Web sites, with advertising sales for the site handled by Wired Digital.
The magazine announced its closing on April 27, 2009. A sister company,
American City Business Journals
American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 markets in the United States, Hemmings Motor News ...
, took over the website. American City Business Journals is a division of
Advance Publications
Advance Publications, Inc., doing business as Advance, is an American media company owned by the descendants of S.I. Newhouse Sr., Donald Newhouse and S.I. Newhouse Jr. It owns a large number of subsidiary companies, including Condé Nast, an ...
and publishes 40 weekly newspapers about business in local communities and their companion websites. In June 2012 American City Business Journals re-branded the website to ''Upstart Business Journal''; the website closed in 2016.
Staff
J. Jennings Moss was Portfolio.com's editor. He had been a Managing Editor at
FoxNews
The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is own ...
and Senior Editor-News Manager for
ABCNews
ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast '' ABC World News Tonight with David Muir''; other programs include morning news-talk show ''Good Morning America'', ''Nig ...
among other roles.
As a print magazine, ''Portfolios 100-person editorial staff was led by
editor-in-chief
An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies.
The highest-ranking editor of a publication may also be titled editor, managing ...
Joanne Lipman
Joanne Lipman (born June 18, 1961) is an American journalist and author who has served as chief editor at USA Today, the USA Today Network, Conde Nast, and The Wall Street Journal's Weekend Journal. She is the author of ''That's What She Said: W ...
.
[
] During her 22-year tenure at
The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
, Lipman was involved in the founding of the ''Weekend Journal'', as well as the ''Personal Journal.''
[
] The Managing Editor was Jacob Lewis, the Design Director was Robert Priest, the Articles Director was Kyle Pope.
Content
Portfolio.com published regular business news stories and comprehensive findings of American City Business Journals’ research studies, which were analyzed by Godfrey Phillips, Vice President for Research at American City Business Journals.
For the first time in 2010, ''Portfolio.com'' published the results of American City Business Journals’ “SMB Insights: The Business of Brands,” which rated more than 200 business brands across seven key attributes to determine overall rankings of brand strength. Additional studies included information on investing and brand-preferences by SMB owners, how SMB owners are using the Internet to improve their businesses and how SMB are increasingly leveraging wireless devices.
''Portfolio.com'' launched the U.S. Uncovered series, a monthly collection of exclusive, in-depth analyses of trends, produced by G. Scott Thomas, a nationally recognized demographer.
References
External links
*
{{DEFAULTSORT:Portfolio.com
2007 establishments in the United States
Business magazines published in the United States
Monthly magazines published in the United States
Internet properties established in 2007
Magazines established in 2007
Magazines disestablished in 2009
Defunct magazines published in the United States
Online magazines published in the United States
Online magazines with defunct print editions