Por Larrañaga
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Por Larrañaga (meaning ''by Larrañaga'') is the name of a
cigar A cigar is a rolled bundle of dried and fermented tobacco leaves made to be smoked. Cigars are produced in a variety of sizes and shapes. Since the 20th century, almost all cigars are made of three distinct components: the filler, the binder l ...
brand produced in
Cuba Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...
for
Habanos S.A. Habanos S.A. is a Cuban manufacturing company of tobacco that controls the promotion, distribution, and export of premium cigars and other tobacco products for Cuba worldwide. It was established in 1994. Ownership of Habanos S.A. is split equal ...
, the Cuban state-owned tobacco company, as well as a non-Cuban line of cigars produced in the
Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares wit ...
and
Honduras Honduras, officially the Republic of Honduras, is a country in Central America. The republic of Honduras is bordered to the west by Guatemala, to the southwest by El Salvador, to the southeast by Nicaragua, to the south by the Pacific Oce ...
for
Altadis Altadis is a Spanish-French multinational purveyor and manufacturer of cigarettes, tobacco and cigars. It was formed via a 1999 merger between Tabacalera, the former Spanish tobacco monopoly and , the former French tobacco monopoly. Through its i ...
, a
subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
of Imperial Brands. Por Larrañaga cigars have been in continuous production in Cuba since 1834.


History


Cuba Production

Por Larrañaga was registered in 1834 by Ignacio Larrañaga, a Spanish immigrant who came to Havana in 1825. Larrañaga established his first factory at 58 San Miguel Street in the city. By the end of the 19th century, In 1920, the company acquired an expanded factory facility on Carlos Tercero (Carlos III) Street in Havana. In 1925, Por Larrañaga overcame labor interruptions and shortages to become the first factory to produce machine-made cigars. This accomplishment was facilitated by the acquisition of rolling and wrapping machinery from the United States The innovative technology allowed for the utilization of high-quality Cuban leaf to create a cigar with an adequate draw, at approximately 25% of the cost of hand-rolled cigars. Training a machine operator could be accomplished within two weeks, a significant departure from the years of training required for the skill-intensive process of manual cigar rolling. Por Larrañaga's initiative to implement automated cigar manufacturing in the region triggered strikes and a boycott among factory cigar-rollers. Consequently, the company was compelled to return the machines to the original seller. In 1960, the Cuban revolutionary government nationalized all cigar companies including Por Larrañaga. During the revolution, Por Larrañaga held the position of the sixth-largest Cuban brand in terms of production. Production operations transitioned from the Carlos III Street facility in Havana to the La Corona factory situated at Avenida 20 de Mayo.Mott, Gordon, ''A Day At the La Corona Factory'', Cigar Aficionado Nov/Dec 2012 Until the 1970s, Por Larrañaga retained its status as a respected and favored premium cigar brand. However, during the 1980s, production witnessed a sharp decline. Subsequent trademark disputes in the 1990s led to a substantial reduction in the brand's international export, restricted to a limited number of countries. For a period, the brand predominantly featured machine-made or hand-finished cigars, with sales primarily concentrated in Canada and the Middle East. From 2002 onwards, all vitolas (cigar sizes) were exclusively crafted by hand, employing long-filler or short-filler leaf sourced from the Vuelta Abajo region. In 2006, Habanos manufactured a limited quantity of Por Larrañaga Lonsdales, a vitola that had been discontinued and was deeply missed by brand enthusiasts. This production was specifically intended for distribution in
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
, with the cigars packaged in 25-count dress boxes. A distinctive second band was affixed to the cigars, bearing the inscription "Exclusivo Alemania" (Germany Exclusive). Cigar Aficionado's December 2006 edition featured its inaugural review of a Por Larrañaga cigar beyond its "Connoisseur's Corner." The chosen petit corona garnered a score of 91 out of 100 on the magazine's rating scale.


Non-Cuban Production

Altadis U.S.A. obtained the rights to the Por Larrañaga brand in the United States. In 2016, the company revealed plans to produce a fresh collection of non-Cuban cigars using the Por Larrañaga label.


''Vitolas'' in the Por Larrañaga Line

The following compilation outlines the commercial vitolas of the Por Larrañaga brand, detailing their size and ring gauge in both Imperial and Metric measurements, along with their corresponding factory vitolas and colloquial names in American cigar terminology.. ''Hand-Made Vitolas'' * Montecarlo - 6" × 33 (159 × 13.10 mm), Delicioso, a slim panetela * Panetela - 5" × 36 (127 × 14.29 mm), Veguerito, a short panetela using short-filler leaf * Petit Corona - 5" × 42 (130 × 16.67 mm), Mareva, a petit corona *''Edición Regional Releases'' * Lonsdale (Germany 2006) - 6" × 42 (165 × 16.67 mm), Cervantes, a lonsdale * Robusto de Larrañaga (Asia Pacific 2007) - 4" × 50 (124 × 19.84 mm), Robusto, a robusto or rothschild * Magnifico (United Kingdom 2007, 2008) - 6" × 50 (171 × 19.84 mm), Partagás No. 16, a double robusto * Belicoso Extra (Asia Pacific 2008) - 5" × 52 (140 × 20.64 mm), Campana, a belicoso * Los Andes (Peru 2009) - 5" × 50 (127 × 19.84 mm) Petit Pirámide, a petit pyramid * Valioso (Switzerland 2009) - 6" × 52 (156 × 20.64 mm) Pirámide, a pyramid or torpedo * Robustos (Germany 2010) - 4" x 50 (124 x 19.84 mm) Robusto, a robusto or rothschild * Encantos (Asia Pacific 2010) - 6" x 43 (170 x 17.07 mm) Dalias, a lonsdale * Opera (France 2015) - 4" x 52 (115 x 20.64 mm) Petit Robusto* * 5000 limited edition numbered boxes of ten


UK Regional Specialities Release of Por Larranaga Magnificos

Introduced by Hunters & Frankau on November 1, the Por Larranaga Magnificos stands as an exclusive Habanos Regional Speciality designated solely for distribution in the UK (English Market Selection). Measuring inches in length with a ring gauge of 50, this cigar was meticulously crafted to recreate the dimensions and taste profile of the 1970s Por Larranaga Magnum. Only 1400 limited edition numbered boxes were produced, comprising 1000 tens and 400 boxes containing twenty-five cigars each.


See also

* Cigar brands *
Cuban Cuban may refer to: * Something of, from, or related to Cuba, a country in the Caribbean * Cubans, people from Cuba, or of Cuban descent ** Cuban exile, a person who left Cuba for political reasons, or a descendant thereof * Cuban citizen, a perso ...
cigars


References

* Nee, Min Ron - ''An Illustrated Encyclopaedia of Post-Revolution Havana Cigars'' (2003, Reprinted: 2005),
http://www.cubancigarwebsite.com/brand.aspx?brand=Por_Larranaga


External links


Por Larrañaga
on Habanos.com
Por Larrañaga
on Altadis USA {{DEFAULTSORT:Por Larranaga (Cigar) Habanos S.A. brands Imperial Brands brands Cuban brands