Populus is a

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

company in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

formed in 2003. Populus co-founded the

British Polling Council The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The BPC was established in 2004, twelve years after the perceived failure ...

in 2004 and regularly publishes

opinion poll An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions ...

s on voting intention and as well as other political and commercial issues. It is also a member of the

Market Research Society The Market Research Society is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press. MRS r ...

. Populus conduct telephone research using

random digit dialing Random digit dialing (RDD) is a method for selecting people for involvement in telephone statistical surveys by generating telephone numbers at random. Random digit dialing has the advantage that it includes unlisted numbers that would be missed if ...

. In 2020 Populus became part of Yonder Consulting.

References

External links

Populus official site
Market research companies of the United Kingdom Public opinion research companies Opinion polling in the United Kingdom British companies established in 2003 {{UK-company-stub