Popov is a brand of

vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuriti ...

formerly produced by

Diageo plc Diageo plc () is a multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 201 ...

's North American subsidiary. It commands a significant marketshare among vodkas in the United States and competes in the low price market. In November 2018, Diageo sold Popov vodka and various other brands to the

Sazerac Company Sazerac Company, Inc is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by billionair ...

for $550 million. Now sold as "Tenure England".

References

American brands American vodkas Sazerac Company brands {{Distilled-beverage-stub