Pop Secret is an American brand of
popcorn
Popcorn (also called popped corn, popcorns or pop-corn) is a variety of corn kernel which expands and puffs up when heated; the same names also refer to the foodstuff produced by the expansion.
A popcorn kernel's strong hull contains the se ...
, owned and marketed by
Snyder's-Lance
Snyder's-Lance, Inc. is the second largest salty snack maker in the United States. It was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover. The company is a subsidiary of the Campbell Soup Company.
History
On September 6, 2012, ...
– a subsidiary of
Campbell Soup Company
Campbell Soup Company, trade name, doing business as Campbell's, is an American processed food and snack company. The company is most closely associated with its flagship canned soup products; however, through mergers and acquisitions, it has gro ...
since 2017. Snyder's-Lance had acquired the Pop Secret brand from
Diamond Foods
Diamond Foods was an American packaged food company based in San Francisco, that marketed nuts (particularly walnuts and almonds) and other snack foods. Diamond Foods was acquired by Snyder's-Lance in 2016, and as of 2018, Campbell Soup Company ...
in early 2016.
[
''Pop Secret'' popcorns were introduced by ]General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...
in 1986.
Overview
The brand was first launched in January 1986.General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...
and was purchased by the Diamond Foods
Diamond Foods was an American packaged food company based in San Francisco, that marketed nuts (particularly walnuts and almonds) and other snack foods. Diamond Foods was acquired by Snyder's-Lance in 2016, and as of 2018, Campbell Soup Company ...
in September 2008, for about $190 million.
Sponsorships
Pop Secret formerly sponsored an annual NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
race called the " Pop Secret Microwave Popcorn 400" at Rockingham Speedway
Rockingham Speedway, formerly North Carolina Motor Speedway and later North Carolina Speedway is a racetrack located near Rockingham, North Carolina. It is also known as The Rock and previously hosted NASCAR Cup Series, NASCAR Xfinity Series, ...
in North Carolina, as well as the race it was replaced by in 2004, the "Pop Secret 500
The Pepsi Max 400 was a NASCAR Sprint Cup Series stock car race held annually at the Auto Club Speedway in Fontana, California. It was the second of two Sprint Cup Series races held at the Auto Club Speedway (the other being the Auto Club 500) a ...
" at Auto Club Speedway in Fontana, California. Pop Secret created a variety of colored popcorn called Pop Qwiz in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color. Pop Secret created the What's Your Pop Secret? Theatre, which showcased and supported independent film makers. Pop Secret continues to support Film Independent
The Independent Spirit Awards (abbreviated Spirit Awards and originally known as the FINDIE or Friends of Independents Awards), founded in 1984, are awards dedicated to independent filmmakers. Winners were typically presented with acrylic glas ...
(FIND), a non profit organization that helps increase diversity in film making within the industry.
In 2014, Pop Secret introduced a pre-popped popcorn in a bag.
On September 15, 2015, it was announced that Pop Secret would become the official popcorn of the Disneyland Resort
The Disneyland Resort, commonly known as Disneyland, is an entertainment resort in Anaheim, California. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division and is home to two theme parks (Di ...
and the Walt Disney World Resort
The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake, Florida, Bay Lake and Lake Buena Vista, Florida, Lake Buena Vista, Florida, United States, near the cities of Orlando ...
, as well as becoming the title sponsor of the nighttime show ''Fantasmic!
''Fantasmic!'' is a nighttime show at Disneyland and Disney's Hollywood Studios. The show formerly operated at Tokyo DisneySea. It features fireworks, characters, live actors, water effects, pyrotechnics, lasers, music, audio-animatronics, searc ...
'' at Disney's Hollywood Studios
Disney's Hollywood Studios is a theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Based on a concept by Ma ...
at Walt Disney World.[https://properpopcorn.com/]
See also
* List of popcorn brands
This is a list of notable popcorn brands. Popcorn, also known as popping corn, is a type of corn (maize
Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn (North American and Australian English ...
References
External links
*
Popcorn brands
Products introduced in 1984
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