A Pop-It (also known as Go Pop and Last One Lost) is a

fidget toy A fidget spinner A fidget toy is typically a small object used for pleasant but purposeless activity with the hands (manual fidgeting or stimming). Some users believe these toys help them tolerate anxiety, frustration, agitation, boredom, and ...

consisting of a usually-brightly colored silicone tray with pokable bubbles, similar to

bubble wrap __NOTOC__ Bubble wrap is a pliable transparent plastic material used for packing fragile items. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for fragile items. In 1957, two inventors named Alfred Fielding an ...

, that can be flipped and re-used. They come in a variety of colors, shapes, and sizes, and even come in wearable formats. It is marketed as a stress-reliever and rose in popularity in the spring of 2021 due to

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

influencers as well as boredom and stress attributed to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

Origin

The mechanical design of the Pop-It bubble popper was originally invented in 1975 by Theo and Ora Coster of Theora Concepts: a married Israeli couple who had invented many games including ''

Guess Who? ''Guess Who?'' is a two-player board game where players each guess the identity of the other's chosen character. The game was developed by Israeli game inventors Ora and Theo Coster, also known as Theora Design, and first manufactured by Milto ...

'' and ''Zingo!''.Cramer, Philissa (September 13, 2021)
"Anne Frank’s Israeli classmate behind popular breast-inspired fidget toy"
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The Times of Israel ''The Times of Israel'' is an Israeli multi-language online newspaper that was launched in 2012. It was co-founded by Israeli journalist David Horovitz, who is also the founding editor, and American billionaire investor Seth Klarman.

'' Retrieved September 15, 2021 Incidentally, Theo was a former classmate of Anne Frank. According to the BBC, inspiration for its design came from a dream Ora Coster had when her sister, an artist, passed away from breast cancer. She is quoted as saying "...imagine a large field of breasts, that you can push the nipple' ..She went to him and said do a carpet of nipples that you can press from one side to the other. And he did just that.”a monkey launched the pop-it toy craze"
BBC News. 2021-09-08. Retrieved 2021-09-16. At first, there were no buyers to manufacture the toy because its rubber construction made mass production expensive. In 2009, it was acquired by

Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...

-based company FoxMindGames.Tate, Allison (July 7, 2021)
'pop it' toys are the new fidget spinners. What are they?"

Today Today (archaically to-day) may refer to: * Day of the present, the time that is perceived directly, often called ''now'' * Current era, present * The current calendar date Arts, entertainment, and media Films * ''Today'' (1930 film), a 1930 A ...

. Retrieved August 29, 2021. Many iterations of the prototype were made and the product material was ultimately changed by them to silicone. It was introduced as a logic game for the first time by FoxMind in 2014 during the Nuremberg Toy Fair followed by the New York Toy Fair. The company marketed the product as a logic game that is quick and fun to play and fidget with. It gained popularity initially with toys and games specialty stores and special education specialists. In 2019, FoxMind partnered with Buffalo Games, LLC to introduce the toy/game under the FoxMind’s Pop It! trademarked brand in all

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

stores in the US under the name "Pop It!"Hayes, Stephanie (July 8, 2021)
It! fidget toys are in everyone's hands. But why?"

Tampa Bay Times The ''Tampa Bay Times'', previously named the ''St. Petersburg Times'' until 2011, is an American newspaper published in St. Petersburg, Florida, United States. It has won fourteen Pulitzer Prizes since 1964, and in 2009, won two in a single y ...

. Retrieved August 29, 2021.. The toy's success is attributed to a 2020 TikTok video of a monkey named Gaitlyn in which the monkey played with a ''Go Pop''. Many spin-offs of the toy were made creating a massive hike in silicone raw material prices in China.

References

{{Reflist 2020s fads and trends Novelty items Products introduced in 2019 Sensory toys

Origin

See also

References