Pom-Bear is a teddy bear shaped
potato chip
A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or ap ...
sold under the Chio brand. They are produced by
Intersnack
Intersnack Group GmbH & Co. KG is a German snack food company that annually produces around 600,000 tonnes of snacks including potato chips, nuts, baked products and specialty snacks.
The company is privately owned and has in excess of 8,000 em ...
in
Doetinchem
Doetinchem (; Low Saxon: ) is a city and municipality in the east of the Netherlands. It is situated along the Oude IJssel (Old IJssel) river in a part of the province of Gelderland called the Achterhoek. The municipality had a population of in ...
, the Netherlands and are sold in over 30 European countries. They were first introduced in 1987 in Germany where they are known as Pom-Bär and were later introduced to the UK in 1990.
Pom-Bear come in three main flavours (original, cheese and onion, and salt and vinegar) as well as other regional varieties. Over the years the brand has also been sold in a variety of limited edition flavours and shapes, including pizza and snowmen.
In 2008, the British
Consumers Association criticised the smiling
bear mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
featured on Pom-Bear packaging for promoting unhealthy snacks to children. The manufacturer responded to growing concerns over unhealthy snacks by reducing the level of unsaturated fat in the product.
In 2010, a specially produced advertisement featuring a 3D Pom-Bear was shown before screenings of ''
Shrek Forever After
''Shrek Forever After'' is a 2010 American computer-animated comedy film loosely based on the 1990 picture book '' Shrek!'' by William Steig, produced by DreamWorks Animation and distributed by Paramount Pictures. The sequel to '' Shrek the T ...
'' and ''
Toy Story 3
''Toy Story 3'' is a 2010 American computer-animated comedy-drama film produced by Pixar Animation Studios for Walt Disney Pictures. It is the third installment in the ''Toy Story'' series and the sequel to '' Toy Story 2'' (1999). It wa ...
''.
See also
*
List of brand name snack foods
This is a list of brand name snack foods. A snack or snack food is a portion of food often smaller than a regular meal, generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fr ...
*
List of fictional bears
References
{{reflist
Brand name snack foods
Brand name potato chips and crisps
British snack foods