Pollara Strategic Insights is a Canadian public opinion and market research firm. Founded as Insight Canada Research in 1985 by Chairman Michael Marzolini, the company name was changed in 1997 to Pollara. In 2007, the company was re-branded as Pollara Strategic Insights, although it is still commonly referred to as Pollara.
Pollara is a full-service research firm active in all sectors and disciplines. It provides custom quantitative and qualitative research as well as a suite of proprietary research models and syndicated studies.
Pollara was the pollster to the
Liberal Party of Canada
The Liberal Party of Canada (french: Parti libéral du Canada, region=CA) is a federal political party in Canada. The party espouses the principles of liberalism,McCall, Christina; Stephen Clarkson"Liberal Party". ''The Canadian Encyclopedia'' ...
in its
majority government
A majority government is a government by one or more governing parties that hold an absolute majority of seats in a legislature. This is as opposed to a minority government, where the largest party in a legislature only has a plurality of seats. ...
winning election campaigns in 1993, 1997 and 2000.
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Public opinion research companies
Market research companies of Canada
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