Polestar is a Swedish automotive brand established in 1996 by
Volvo Cars
Volvo Cars ( sv, Volvo personvagnar, styled VOLVO in the company's logo) is a Swedish multinational manufacturer of luxury vehicles headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and sedans. The company ...
' partner Flash/Polestar Racing and acquired in 2015 by Volvo, which itself was acquired by
Geely
Zhejiang Geely Holding Group Co., Ltd (ZGH), commonly known as Geely (吉利 "auspicious"), is a Chinese multinational automotive company headquartered in Hangzhou, Zhejiang. The company is privately held by Chinese billionaire entrepreneur ...
in 2010. It is headquartered in
Torslanda
Torslanda is an urban district situated in Gothenburg Municipality, Västra Götaland County, Sweden. It had 10,129 inhabitants in 2005.
Etymology
A Norse pagan place of sacrifice to the God Thor was once located here, which gave rise to the name ...
outside
Gothenburg, Sweden with vehicle production taking place in China.
The Polestar name originates from the
STCC Polestar racing team which spawned Polestar Performance AB,
in turn acquired by Volvo Cars in July 2015. The racing team changed its name to
Cyan Racing
Cyan Racing is the official motorsport partner to Geely Group Motorsport, formerly the Volvo factory auto racing team, and runs the FIA WTCR programme for Lynk & Co, based in Gothenburg, Sweden. The team’s current drivers are Thed Björk, Yv ...
, while maintaining close ties to Volvo.
In September 2021, Polestar announced an intention to go public through a business combination agreement with
Gores Guggenheim, Inc., a special-purpose acquisition company. Polestar shares began trading on the
Nasdaq exchange under the symbol PSNY on 24 June 2022.
History
The company origins can be traced back to the foundation of
Flash Engineering
Flash Engineering is a Swedish motorsport team based in Karlstad founded and owned by Swedish Touring Car Championship (STCC) winner Jan "Flash" Nilsson. The most recent time the team won the STCC-title was in 2008 with driver Richard Göransso ...
in 1996, a Swedish racing team competing in
Swedish Touring Car Championship
Swedish Touring Car Championship (STCC) was a touring car racing series based in Sweden, but also with rounds in Norway. They began operating in 1996, heavily influenced by the British Touring Car Championship and the success of BTCC racing on Sw ...
(STCC). The team was later sold and rebranded to
Polestar Racing
Cyan Racing is the official motorsport partner to Geely Group Motorsport, formerly the Volvo factory auto racing team, and runs the FIA WTCR programme for Lynk & Co, based in Gothenburg, Sweden. The team’s current drivers are Thed Björk, Yv ...
, starting to engineer their own racing Volvos in the late 2000s. In 2009 the brand became the official Volvo partner to modify existing models, under the brand ''Polestar Performance''. Volvo eventually bought the company and brand in July 2015, offering Polestar enhanced models directly from their resellers.
Polestar has also produced prototype cars, with the first being the
C30 Polestar Performance Concept Prototype (2010) with over and .
The Volvo S60 Polestar Concept is the heir to the C30 Polestar, featuring 508 BHP from a modified
T6 engine, launched in June 2012. The car sprints from in 3.9 seconds with a top speed of over . ''
Motor Trend
''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.
Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
'' tested the car at
Mazda Raceway Laguna Seca
Laguna Seca Raceway (branded as WeatherTech Raceway Laguna Seca, and previously Mazda Raceway Laguna Seca) is a paved road racing track in central California used for both auto racing and motorcycle racing, built in 1957 near both Salinas and ...
where it broke the lap record for four-door cars, matching the lap time of an Audi R8.
Selection of petrol and hybrid powered Polestar models:
In October 2017, Volvo Cars and Geely Holding announced that the Polestar would become a standalone brand focusing on electric cars.
Products
Production cars
File:Polestar 1 IAA 2021 1X7A0056.jpg, Polestar 1
File:Polestar 2 – f 02042021.jpg, Polestar 2
Polestar has produced two electric performance cars. The first was
Polestar 1
The Polestar 1 is a 2-door plug-in hybrid sports car marketed by Polestar, a brand of Volvo Cars. It is the first car produced by the company since becoming an independent car manufacturer in June 2017. Based on Volvo's Concept Coupé from 2013, ...
, a luxurious
2+2 coupé inspired by
Volvo's Concept Coupé introduced in 2013, which includes influences from the
Volvo P1800
The Volvo P1800 (pronounced ''eighteen-hundred'') is a 2+2, front-engine, rear-drive sports car manufactured and marketed by Volvo Cars between 1961 and 1973. Originally a coupé (1961–1972), it was also offered in a shooting-brake configuratio ...
. The Polestar 1 was introduced on 17 October 2017, and was built between 2019 and 2021. The Polestar 1 was built in a new purpose-built Polestar Production Centre in
Chengdu
Chengdu (, ; simplified Chinese: 成都; pinyin: ''Chéngdū''; Sichuanese pronunciation: , Standard Chinese pronunciation: ), alternatively romanized as Chengtu, is a sub-provincial city which serves as the capital of the Chinese pro ...
, China, from 2019 at a rate of up to 500 per year. During its final year of production, a limited-production gold-painted version of Polestar 1 was released. Only 25 units were produced.
In 2019, Polestar announced their second car, the
Polestar 2
The Polestar 2 is a battery electric 5-door liftback produced by the Swedish automaker Volvo under its Polestar sub-brand. Based on the CMA platform, production began in March 2020 at the Luqiao CMA Super Factory in Luqiao, Zhejiang, China. ...
electric car. It was unveiled on 27 February 2019, in an online unveiling which was broadcast from the Polestar headquarters in
Gothenburg, Sweden. Directly after, it had its public debut at the 2019
Geneva Motor Show. It is produced at
Volvo Cars
Volvo Cars ( sv, Volvo personvagnar, styled VOLVO in the company's logo) is a Swedish multinational manufacturer of luxury vehicles headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and sedans. The company ...
's existing plant in
Taizhou, China.
Performance optimisation
Under the label Polestar Engineered, Polestar offers enhancements for Volvo cars which deliver better performance. Examples are engine optimizations with retained warranty and unchanged fuel consumption and emissions. The engine optimization increases the power and torque output, varying depending on engine model. The response of the throttle can be modified and the character of the transmission is tweaked.
In 2022, a special version of Polestar 2 was released as a Polestar Engineered product: the limited-production Polestar 2 BST edition 270, of which only 270 will exist.
Upcoming cars
The marque has announced new models debuting starting in 2022. This entails the introduction of the Polestar 3, followed by the 4 and 5 in the following years. On 25 February 2020, Polestar unveiled the
Precept concept car. It was expected to debut at the 2020
Geneva Motor Show, however the event was cancelled due to the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. It is expected to be launched in 2024 as the Polestar 5. In March 2022, Polestar launched a roadster concept named the Polestar O2, and later in August 2022, Polestar announced a sixth new roadster model dubbed Polestar 6 based on the O2 concept car, expected to enter production in 2026.
One-off cars
Polestar created the Experimental Polestar 2 in 2021, first shown at the
Goodwood Festival of Speed
The Goodwood Festival of Speed is an annual motorsports festival featuring modern and historic motor racing vehicles taking part in a hill climb and other events, held in the grounds of Goodwood House, West Sussex, England, in late June or ...
. The one-off model was used to showcase a higher-performing, more dynamic version of Polestar 2. This later evolved into the limited-production Polestar 2 BST edition 270.
In 2022, Polestar released a one-off winter rally-inspired version of Polestar 2, known as the Polestar 2 Arctic Circle. The car was modified for snow and ice driving as a showcase of the Swedish brand's expertise in chassis engineering.
Racing
Polestar has been working with Volvo since 1996, starting with racing Volvo cars and being involved in the development of race cars for
Cyan Racing
Cyan Racing is the official motorsport partner to Geely Group Motorsport, formerly the Volvo factory auto racing team, and runs the FIA WTCR programme for Lynk & Co, based in Gothenburg, Sweden. The team’s current drivers are Thed Björk, Yv ...
. In 2014, Polestar was involved in the development of a V8 powered Volvo S60 that was raced by
Garry Rogers Motorsport
Garry Rogers Motorsport is an Australian motor racing team. It is owned by retired racing driver Garry Rogers who began the team to further his own racing efforts. Based in Melbourne, originally out of a Nissan dealership owned by Rogers, the te ...
in the Australian
V8 Supercars
The Supercars Championship is a touring car racing category in Australia, running as an International Series under Fédération Internationale de l'Automobile (FIA) regulations, governing the sport.
Supercars events take place in all Australian ...
series.
Robert Dahlgren
Robert Dahlgren (born 1 December 1979 in Skellefteå) is a Swedish auto racing driver who currently competes for the Scandinavian Touring Car Championship. He previously competed in Australia and New Zealand for a single season in the V8 Superc ...
was seconded to Australia in 2014 as part of this programme and pulled out in the end of 2016.
Logo dispute and ban in France
The French
Citroën company considered that the Polestar company logo – also formed of chevrons – is too close to those of its Citroën and
DS Automobiles
DS Automobiles is a French luxury vehicle marque which was introduced in 2009. Formerly part of Citroën, DS has been a standalone brand since 2015 (2012 in China).
DS can be an abbreviation of Different Spirit or Distinctive Series, although it ...
brands. In the absence of an amicable agreement, Citroën took to the
Tribunal de grande instance
A tribunal, generally, is any person or institution with authority to judge, adjudicate on, or determine claims or disputes—whether or not it is called a tribunal in its title.
For example, an advocate who appears before a court with a si ...
in July 2019. The latter, in a decision dated 4 June 2020, found in favor of the French manufacturer, decision confirmed on appeal on 14 June 2020. December 2021. As a result, Polestar vehicles cannot be purchased in France. In September 2022, it was reported that Citroën and Polestar had settled their dispute.
Other ventures
In August 2022, the company announced it would supply batteries to Candela for electric boats that would 'fly' on hydrofoils.
See also
*
Audi e-tron
The Audi e-tron is a series of electric and hybrid cars shown by Audi from 2009 onwards. In 2012 Audi unveiled a plug-in hybrid version, the A3 Sportback e-tron, released to retail customers in Europe in August 2014, and slated for the U.S. i ...
*
Mercedes-Benz EQ
Mercedes-EQ is a series of battery electric vehicles manufactured by Mercedes-Benz. The first model was previewed at the Paris Motor Show in 2016 with the Generation EQ concept vehicle. Mercedes-Benz intends to produce ten EQ models by 2022, thre ...
*
BMW i
The BMW i is a sub-brand of BMW founded in 2011 to design and manufacture plug-in electric vehicles. The company initially released two vehicles: the BMW i3, i3 all-electric car and the BMW i8, i8 plug-in hybrid. The electric car, all-electric ...
*
Jaguar I-Pace
The jaguar (''Panthera onca'') is a large cat
The cat (''Felis catus'') is a domestic species of small carnivorous mammal. It is the only domesticated species in the family Felidae and is commonly referred to as the domestic cat or ...
*
Porsche Taycan
The Porsche Taycan is a battery electric saloon and shooting brake produced by German automobile manufacturer Porsche. The concept version of the Taycan, named the ''Porsche Mission E'', debuted at the 2015 Frankfurt Motor Show. The Taycan w ...
*
Tesla Inc.
References
External links
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{{Authority control
Vehicle manufacturing companies established in 1996
Swedish companies established in 1996
Volvo Cars
Geely divisions and subsidiaries
Luxury motor vehicle manufacturers
Manufacturing companies based in Gothenburg
Electric vehicle manufacturers of Sweden
Swedish brands
Car brands
Battery electric vehicle manufacturers
Companies listed on the Nasdaq
Special-purpose acquisition companies