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Pokeware was a set of protocols, an
ad exchange An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as ...
, and a client-server
program Program, programme, programmer, or programming may refer to: Business and management * Program management, the process of managing several related projects * Time management * Program, a part of planning Arts and entertainment Audio * Progra ...
that enables viewers to search for information about objects within video for real-time search results. Pokeware was released by Pokeware, a company founded by
Maryse Liburdi Maryse Liburdi (formerly Maryse Thomas) is the former chairman and CEO of Pokeware, a technology company and ad exchange she founded in 1997. In September 2017, she was convicted of fraud for having deceived investors about the financial state of ...
. In 2017, Liburdi pleaded guilty to having defrauded investors of millions of dollars, having used investors' money to pay for her personal life. She had manipulated bank accounts to make the company look healthy. The US Justice Department has stated that between 2008 and the company's closure in January, 2015, Pokeware "earned little or no revenue."


Features

The Pokeware interface allowed a user to select objects within images and video streams to learn more information about that object. Real-time analytics are offered to measure performance without compromising visitor
privacy Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. The domain of privacy partially overlaps with security, which can include the concepts of a ...
.


Partnerships

* GuestLogix Inc., provider of onboard retail systems the passenger travel industry. *
Playin' TV Visiware is a French interactive television agency operating in Europe and North America. Founded in 1994 by Laurant Weill, Visiware is a French publisher and distributor of video games for interactive television, mobile phone and internet, and ...
is a
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
n,
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
an and
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
n
interactive television Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information ...
channel, owned by
Visiware America Visiware is a French interactive television agency operating in Europe and North America. Founded in 1994 by Laurant Weill, Visiware is a French publisher and distributor of video games for interactive television, mobile phone and internet, and ...
. *
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
online payment service.


References

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External links


Official website as archived January 9, 2014

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