Pocket, previously known as Read It Later, is a

social bookmarking Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social ...

service for storing, sharing, and discovering

web Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created by ...

bookmarks. Released in 2007, the service was originally only for desktop and laptop computers, and is now available for

macOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...

Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

, Android,

Windows Phone Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design la ...

BlackBerry The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy of ...

Kobo eReader The Kobo eReader is an e-reader produced by Toronto-based Kobo Inc. The company's name is an anagram of "book". The original version was released in May 2010 and was marketed as a minimalist alternative to the more expensive e-book readers avai ...

s, and

web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on ...

History

Pocket was introduced in August 2007 as a

Mozilla Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and a ...

browser extension named Read It Later by Nathan (Nate) Weiner. Once his product was used by millions of people, he moved his office to

Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...

and four other people joined the Read It Later team. Weiner's intention was to have the application be like a

TiVo TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...

for web content and giving users access to that content on any device. Read It Later obtained

venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...

investments of US$2.5 million in 2011 and $5.0 million in 2012. The 2011 funding came from

Foundation Capital Foundation Capital is a venture capital firm located in Silicon Valley. The firm was founded in 1995, and in 2012 managed more than $2.4 billion in investment capital. History Foundation Capital was founded in 1995. The firm raised its sevent ...

Baseline Ventures Baseline Ventures is a venture capital investment firm that focuses on seed and growth-stage investments in technology companies. The company was the first seed investor in Instagram, an early investor of Twitter and has been called "one of Silic ...

Google Ventures GV is a venture capital investment arm of Alphabet Inc., founded by Bill Maris, that provides Seed investment, seed, Venture capital financing, venture, and Growth investing, growth stage funding to technology companies. Founded as Google Venture ...

Founder Collective Founder or Founders may refer to: Places *Founders Park, a stadium in South Carolina, formerly known as Carolina Stadium * Founders Park, a waterside park in Islamorada, Florida Arts, entertainment, and media * Founders (''Star Trek''), the ali ...

and unnamed

angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...

s. The company rejected an acquisition offer by

Evernote Evernote is a note-taking and task management application. It is developed by the Evernote Corporation, headquartered in Redwood City, California. It is intended for archiving and creating notes in which photos, audio and saved web content can ...

after showing concerns that Evernote intended to shut down the Read It Later service and amalgamate its functionality into Evernote's main service. Initially the Read It Later app was available in a free version and a paid version that included additional features. After the rebranding to Pocket, all paid features were made available in a free and

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

-free app. In May 2014, a paid subscription service called Pocket Premium was introduced, adding server-side storage of articles and more powerful search tools. In June 2015, Pocket was included in Firefox, via a toolbar button and link to a user's Pocket list in the bookmarks menu. The integration was controversial, as users displayed concerns for the direct integration of a proprietary service into an

open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized sof ...

application, and that it could not be completely disabled without editing advanced settings, unlike third-party extensions. A Mozilla spokesperson stated that the feature was meant to leverage the service's popularity among Firefox users and clarified that all code related to the integration was open source. The spokesperson added that " ozilla hadgotten lots of positive feedback about the integration from users". On February 27, 2017, Pocket announced that it had been acquired by

Mozilla Corporation The Mozilla Corporation (stylized as moz://a) is a wholly owned subsidiary of the Mozilla Foundation that coordinates and integrates the development of Internet-related applications such as the Firefox web browser, by a global community of open- ...

, the commercial arm of Firefox's non-profit development group. Mozilla staff stated that Pocket would continue to operate as an independent subsidiary but that it would be leveraged as part of an ongoing "Context Graph" project. There are plans to open-source the server-side code of Pocket, with more than 50 repositories already available on the company'
GitHub account
including their iOS app.

Functions

The application allows the user to save an article or web page to remote servers for later reading. The article is then sent to the user's Pocket list (synced to all of their devices) for offline reading. Pocket removes clutter from articles, and allows the user to add tags to their articles and to adjust text settings for easier reading.

Userbase

The application had 17 million users and 1 billion saves, as of September 2015. Some applications, such as Flipboard, Google Currents, and Twitter use Pocket's API. Pocket was listed among ''

TIME Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...

''s 50 Best Android Applications for 2013.

Reception

Kent German of

CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...

said that "Read It Later is oh so incredibly useful for saving all the articles and news stories I find while commuting or waiting in line." Erez Zukerman of ''

PC World ''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online only publication. It offers advice on various aspects of PCs and related items, the Internet, and other personal tech ...

'' said that supporting the developer is enough reason to buy what he deemed a "handy app". Bill Barol of ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

'' said that although Read It Later works less well than

Instapaper Instapaper is a social bookmarking service that allows web content to be saved so it can be "read later" on a different device, such as an e-reader, smartphone, or tablet. The service was founded in 2008 by Marco Arment. In April 2013, Arment s ...

, "it makes my beloved Instapaper look and feel a little stodgy." In 2015, Pocket was awarded a Material Design Award for Adaptive Layout by Google for their Android application.

References

External links