Po Ata Rau (Now Is The Hour)
   HOME

TheInfoList



OR:

"Now Is the Hour" is a
popular Popularity or social status is the quality of being well liked, admired or well known to a particular group. Popular may also refer to: In sociology * Popular culture * Popular fiction * Popular music * Popular science * Populace, the total ...
song from the early 20th century. Often erroneously described as a traditional
Māori Māori or Maori can refer to: Relating to the Māori people * Māori people of New Zealand, or members of that group * Māori language, the language of the Māori people of New Zealand * Māori culture * Cook Islanders, the Māori people of the C ...
song,"Music: Now Is the Hour"
''
Time Magazine ''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on Mar ...
'', January 19, 1948
its creation is usually credited to several people, including Clement Scott (music), and
Maewa Kaihau Erima Maewa Kaihau (; 1879 – 27 February 1941) was a New Zealand composer, pianist and music teacher, sometimes known as Louisa Maewa Molesworth. She is best known for her contributions to the song " Now Is the Hour", and composed several oth ...
and Dorothy Stewart (arrangement and lyrics).


History

The tune of the song first became known in 1913 when it was published by W.H. Paling and Co as a piano-variations piece in Australia, called "Swiss Cradle Song" and credited to "Clement Scott". Some sources say that after a tour of New Zealand, the British music critic and travel writer
Clement Scott Clement William Scott (6 October 1841 – 25 June 1904) was an influential English theatre critic for ''The Daily Telegraph'' and other journals, and a playwright, lyricist, translator and travel writer, in the final decades of the 19th century ...
wrote the tune to the "Swiss Cradle Song". However, the family members of an Australian, Albert Saunders, have long claimed that the "Clement Scott" who wrote the tune is a pseudonym for Saunders Australian composer Clarence Elkin also claimed to be the writer. Although a court case shortly after Saunders' death was inconclusive as to authorship, his son has provided journalists with handwritten compositions written by Saunders that were subsequently published by W.H. Paling and Co under the name of "Clement Scott". New Zealand journalist
Max Cryer John Maxwell Cryer (10 December 1935 – 25 August 2021), generally known as Max Cryer, was a New Zealand television producer and presenter, radio broadcaster, entertainment producer, singer, cabaret performer and writer. Early life and educ ...
concluded in 2020 that: "Scott was really Albert Saunders", and noted that the
National Library of Australia The National Library of Australia (NLA), formerly the Commonwealth National Library and Commonwealth Parliament Library, is the largest reference library in Australia, responsible under the terms of the ''National Library Act 1960'' for "mainta ...
credits Saunders as the composer of the song. The piece consisted of eight variations to the main 16-bar theme. Paling sold 130,000 copies of ''Swiss Cradle Song''. Māori words were added around 1915 and the tune was slightly changed. It became known as ''Po Atarau'' and was used as a farewell to Māori soldiers going to the
First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
. After this, some white New Zealanders "mistakenly thought he song wasan old Maori folksong". One claim attributes the first words to two Māori groups of sheep shearers, the Grace and Awatere families, of Tuparoa. In 1920, Maewa Kaihau (friend to
Ramai Hayward Patricia Rongomaitara "Ramai" Hayward (née Te Miha, 11 November 1916 – 3 July 2014) was a New Zealand photographer, actor, and filmmaker who made films in five countries. Her film career began in 1940 when she co-starred in the historical mo ...
) wrote an opening verse in English as "This is the hour..." for her daughter who had become attached to a member of a visiting royal party, who was shortly to leave. She also modified the ''Po Atarau'' tune and added another Māori translation. When it became popular, Maewa Kaihau claimed the words and tune as her own work, but then Paling asserted their copyright for the tune. Nevertheless, Maewa Kaihau's words were copyrighted in 1928. In 1935, Kaihau modified the ''Po Atarau'' version again to become the ''Haere Ra Waltz Song'', which was performed as the last waltz at dances and farewells. The song was first recorded by Ana Hato in 1927 with minor variations in the lyrics. English singer
Gracie Fields Dame Gracie Fields (born Grace Stansfield; 9 January 189827 September 1979) was an English actress, singer, comedian and star of cinema and music hall who was one of the top ten film stars in Britain during the 1930s and was considered the h ...
learnt ''Haere Ra'' on a visit to New Zealand in 1945 in
Rotorua Rotorua () is a city in the Bay of Plenty region of New Zealand's North Island. The city lies on the southern shores of Lake Rotorua, from which it takes its name. It is the seat of the Rotorua Lakes District, a territorial authority encompass ...
. While travelling in her car, her driver taught her a version of it and it became a world-wide hit in 1948. Fields's manager, Dorothy Stewart, is credited with amending the opening line to ''Now is the Hour'', and with adding another verse. The tune, commonly named MAORI in hymnals, is also used with the lyrics "Search Me, O God" by
J. Edwin Orr James Edwin Orr (January 15, 1912 – April 22, 1987)
retrieved 2009-08-15
was a Baptist Minister (Chri ...
.
Newcastle United Newcastle United Football Club is an English professional football club, based in Newcastle upon Tyne, that plays in the Premier League – the top flight of English football. The club was founded in 1892 by the merger of Newcastle East End ...
fans sang the song in the dying minutes of the
1955 FA Cup Final The 1955 FA Cup Final was the 74th final of the FA Cup. It took place on 7 May 1955 at Wembley Stadium and was contested between Newcastle United and Manchester City. Newcastle won the match 3–1, thus winning the FA Cup for the third time in ...
.


Other versions

New Zealand Maori singers
Ken Kincaid ''The Mauri Hikitia'' is a various artists album released in 1981. It reached no 4 on the New Zealand charts. It features Rhonda, Ken Kincaid, Deane Waretini, and the Lightwood family. Background The album was represented by various Maori art ...
and
Deane Waretini Deane Waretini (born c. 1946) is a musician from New Zealand. He had a #1 chart hit in 1981 with the song "The Bridge (Deane Waretini song), The Bridge", a Māori language song set to Nini Rosso's tune "Il Silenzio (song), Il Silenzio". He is al ...
have both recorded versions of the song. The version by Kincaid appears on the '' Mauri Hikitia'' album, and was also the B side of his single. The version by Waretini is on his '' Now is the Hour'' album released in 2012, and he was also the subject of a television series titled ''Now Is the Hour'' on
Māori Television Māori or Maori can refer to: Relating to the Māori people * Māori people of New Zealand, or members of that group * Māori language, the language of the Māori people of New Zealand * Māori culture * Cook Islanders, the Māori people of the Co ...
about his career. The song achieved world-wide popularity in 1948, when no less than seven recordings of the song reached the Billboard charts in the USA. These were by
Bing Crosby Harry Lillis "Bing" Crosby Jr. (May 3, 1903 – October 14, 1977) was an American singer, musician and actor. The first multimedia star, he was one of the most popular and influential musical artists of the 20th century worldwide. He was a ...
(recorded November 8, 1947 with the Ken Darby Choir and Instrumental Group, No. 1 for three weeks during 23 weeks in the charts, and was also Crosby's 45th and final #1 hit of his career),
Margaret Whiting Margaret Eleanor Whiting (July 22, 1924 – January 10, 2011) was an American popular music and country music singer who gained popularity in the 1940s and 1950s.Mapes, Jillian.Margaret Whiting, Iconic Standards Singer, Dies at 86. ''Billboard' ...
(No. 2),
Gracie Fields Dame Gracie Fields (born Grace Stansfield; 9 January 189827 September 1979) was an English actress, singer, comedian and star of cinema and music hall who was one of the top ten film stars in Britain during the 1930s and was considered the h ...
(No. 3),
Buddy Clark Buddy Clark (born Samuel Goldberg, July 26, 1912 – October 1, 1949) was an American popular singer of the Big Band era. He had some success in the 1930s, but his career truly blossomed in the late 1940s, after his return from service in Worl ...
(No. 6),
Eddy Howard Edward Evan Duncan Howard (September 12, 1914 – May 23, 1963) was an American vocalist and bandleader who was popular during the 1940s and 1950s. Early years Eddy Howard was born in Woodland, California Woodland is a city in and the county ...
(No. 8),
Kate Smith Kathryn Elizabeth Smith (May 1, 1907 – June 17, 1986) was an American contralto. Referred to as The First Lady of Radio, Smith is well known for her renditions of Irving Berlin's "God Bless America" & "When The Moon Comes Over The Mountain". ...
(No. 12), and
Charlie Spivak Charlie Spivak (February 17, 1907 – March 1, 1982) was an American trumpeter and bandleader, best known for his big band in the 1940s. Early life The details of Spivak's birth are unclear. Some sources place it in Ukraine in 1907, and that h ...
(No. 14). Numerous other artists have subsequently recorded the song including
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...
,
Gale Storm Josephine Owaissa Cottle (April 5, 1922 – June 27, 2009), known professionally as Gale Storm, was an American actress and singer. After a film career from 1940 to 1952, she starred in two popular television programs of the 1950s, ''My Littl ...
,
Burl Ives Burl Icle Ivanhoe Ives (June 14, 1909 – April 14, 1995) was an American musician, actor, and author with a career that spanned more than six decades. Ives began his career as an itinerant singer and guitarist, eventually launching his own rad ...
,
Connie Francis Concetta Rosa Maria Franconero (born December 12, 1937), known professionally as Connie Francis, is an American pop singer, actress, and top-charting female vocalist of the late 1950s and early 1960s. Called the “First Lady of Rock & Roll” ...
and the
Everly Brothers The Everly Brothers were an American rock duo, known for steel-string acoustic guitar playing and close harmony singing. Consisting of Isaac Donald "Don" Everly (February 1, 1937 – August 21, 2021) and Phillip "Phil" Everly (January 19, 1939 ...
.
Hayley Westenra Hayley Dee Westenra (born 10 April 1987) is a New Zealand classical crossover singer and songwriter. Her first internationally released album, ''Pure'', reached number one on the UK classical charts in 2003 and has sold more than two million c ...
, a soprano from New Zealand, sang the song at the closing of the 2011 Rugby World Cup.


Lyrics

;Māori :Pō atarau e moea iho nei :E haere ana koe ki pāmamao :Haere rā ka hoki mai anō :Ki i te tau e tangi atu nei. ;English :Now is the hour for me to say goodbye :Soon you'll be sailing far across the sea :While you're away oh please remember me :When you return you'll find me waiting here


References

{{Authority control 1913 songs Bing Crosby songs Frank Sinatra songs Māori music New Zealand folk songs Songs written by Clement Scott Gracie Fields songs Māori-language songs