Plum TV was an American

broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...

television network A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or multichannel video programming distributo ...

targeted mostly to affluent viewers in the country. The majority of the programming was locally produced largely in affluent vacation communities, marketed towards the mass affluent.Where Are The Luxury Marketers? On Vacation
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History

Plum TV was launched in 2004 by Tom Scott of

Nantucket Nectars Nantucket Nectars is an American beverage company created by Tom First and Tom Scott, which began as a small business selling a variety of items to yachts in Nantucket, Massachusetts. Eventually they began selling juice blends that were originall ...

, film producer

Cary Woods Cary Woods (born May 6, 1957) is an American film producer. In addition to producing worldwide blockbusters ''Scream'' and ''Godzilla'', Woods also produced the directorial debuts (or breakthrough features) of many notable filmmakers, including ...

, Chris Glowacki, and general manager Brook Altman. Investors have included singer

Jimmy Buffett James William Buffett (born December 25, 1946) is an American singer-songwriter, musician, author, and businessman. He is best known for his music, which often portrays an "island escapism" lifestyle. Together with his Coral Reefer Band, Buffet ...

, then-

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

head

Tom Freston Thomas E. Freston (born November 22, 1945) is an American media proprietor, businessman, and financier. Early life and education Freston grew up in Rowayton, Connecticut. He received a Bachelor of Arts from Saint Michael's College and an MBA from ...

and Jason Flom. On January 3, 2012, Plum TV, Inc. and a number of affiliated companies filed for chapter 11 bankruptcy protection in the Southern District of New York bankruptcy court. According to court filings, the companies projected losses of $8.4 million on revenues of $6.4 million and their liabilities exceeded their assets by over $10 million ($19 million in liabilities vs. $8.6 million in assets). They intended to sell their assets to PMG Media Group, LLC for $1 million in cash plus the assumption of certain obligations, subject to higher offers. In March 2012, Morgan Hertzan and Joseph Varet took over as co-presidents of Plum.Plum TV, network for the rich and powerful, has new owners
/ref> Hertzan and Varet are former MTV executives and co-founders of

LXTV LXTV is a production unit of NBCUniversal that creates lifestyle and entertainment content. Started in 2006 by former MTV executives Morgan Hertzan and Joseph Varet as a privately owned broadband TV network and website, LXTV was acquired in Januar ...

. In early October 2012, Plum TV received more funding, $4.4 million, from additional investors including Baroda Ventures and Double M Partners. Plum TV also added two Titan Broadcast Management stations,

WMFP-TV WMFP (channel 62) is a television station licensed to Foxborough, Massachusetts, United States, serving the Boston area and primarily airing infomercial, paid programming. It is owned by WRNN-TV, WRNN-TV Associates alongside Norwell, Massachuse ...

in Boston and

WTVE WTVE (channel 51) is a television station licensed to Willow Grove, Pennsylvania, United States, serving the Philadelphia area and primarily airing paid programming. It is owned by WRNN-TV Associates alongside Princeton, New Jersey–licensed ...

in Philadelphia, as affiliates in a move to go nationwide.

Affiliates and programming

Plum TV was carried by cable providers in

Aspen Aspen is a common name for certain tree species; some, but not all, are classified by botanists in the section ''Populus'', of the ''Populus'' genus. Species These species are called aspens: *'' Populus adenopoda'' – Chinese aspen (China ...

Nantucket Nantucket () is an island about south from Cape Cod. Together with the small islands of Tuckernuck and Muskeget, it constitutes the Town and County of Nantucket, a combined county/town government that is part of the U.S. state of Massachuse ...

the Hamptons The Hamptons, part of the East End of Long Island, consist of the towns of Southampton and East Hampton, which together comprise the South Fork of Long Island, in Suffolk County, New York. The Hamptons are a popular seaside resort and one of ...

Martha's Vineyard Martha's Vineyard, often simply called the Vineyard, is an island in the Northeastern United States, located south of Cape Cod in Dukes County, Massachusetts, known for being a popular, affluent summer colony. Martha's Vineyard includes the s ...

, Telluride, Sun Valley,

Vail Vail is a home rule municipality in Eagle County, Colorado, United States. The population of the town was 4,835 in 2020. Home to Vail Ski Resort, the largest ski mountain in Colorado, the town is known for its hotels, dining, and for the numero ...

, and

Miami Beach Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the latter of which sep ...

. In the Boston metro area, Plum TV was available over the air on Channel 62.1 (

WMFP WMFP (channel 62) is a television station licensed to Foxborough, Massachusetts, United States, serving the Boston area and primarily airing paid programming. It is owned by WRNN-TV Associates alongside Norwell-licensed ShopHQ affiliate WWDP ...

), and in Philadelphia it was being broadcast on Channel 51.2 (

). On the West Coast, Plum TV for a short time was seen on channel 56.4 (

KDOC-TV KDOC-TV (channel 56) is a religious television station licensed to Anaheim, California, United States, serving the Los Angeles area as an owned-and-operated station of Tri-State Christian Television (TCT). The station maintains studios on East F ...

). Plum programming focused on home and real estate, décor, food and wine, style, travel destinations, health and wellness.

Awards and recognition

In November 2008, Plum TV was nominated for Six

Emmy Awards The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

by the

National Academy of Television Arts and Sciences The National Academy of Television Arts and Sciences (NATAS) is an American professional service organization founded in 1955 for "the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, edu ...

. In June 2010, Plum TV received

Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

from Heartland Chapter of the National Academy of Television Arts & Sciences.

References

{{DEFAULTSORT:Plum Tv Defunct television networks in the United States Television channels and stations established in 2004 Television channels and stations disestablished in 2013

History

Affiliates and programming

Awards and recognition

See also

References