![Pliny the Younger beer](https://upload.wikimedia.org/wikipedia/commons/4/47/Pliny_the_Younger_beer.jpg)
Pliny the Younger is a
triple IPA brewed by
Russian River Brewing Company
Russian River Brewing Company is a brewery and brewpub in downtown Santa Rosa, California, with a second location in Windsor. The company is known for strong India pale ales and sour beers.
History
Russian River Brewing Company was created in ...
. It is released annually in February in a two-week event that draws international attendees and generates millions of dollars for the local community.
History
![Pliny the Younger beer line in Windsor, 2022](https://upload.wikimedia.org/wikipedia/commons/9/99/Pliny_the_Younger_beer_line_in_Windsor%2C_2022.jpg)
Russian River Brewing Company debuted Pliny the Younger in 2005 as a winter beer complement to their
double IPA, Pliny the Elder.
It is named after
Pliny the Younger. At the time it was brewed, it was the first triple IPA.
In 2010, it landed on the number 2 spot on
beer rating
Beer rating is assessing and evaluating beer using a point system. The process is similar to that used in beer judging competitions, such as those organised by the Beer Judge Certification Program (BJCP) in America, though the participants are cons ...
websites Beer Advocate and RateBeer; the result was all 620 gallons brewer
Vinnie Cilurzo had made were gone in eight hours.
Since then, Russian River Brewing Company has created a controlled release over a two-week period beginning the first Friday in February.
Until 2020, it was only available on tap, in 10-ounce glasses, with a limit of three per person at the pub. As it became popular, people began camping outside the pub and waiting hours in line to get a pour. A handful of bar and restaurant accounts also receive kegs, and tap them typically in conjunction with San Francisco Beer Week activities.
In 2020, Russian River sold 510 ml bottles of Younger for the first time at their pub locations. In 2021, the COVID-19 pandemic forced the release online; it sold out in 5 minutes. Russian River co-owner
Natalie Cilurzo says they had previously avoided bottling it for fears of a black market online, but found in 2020 that there were a few sales but not as many as she'd feared.
In 2022, the pandemic delayed the release at the brewery until March 25, but it was available in both bottles and on tap at both pub locations.
Beer
Pliny the Younger is an expanded version of Russian River's double IPA Pliny the Elder, with more
hops,
malt, and higher alcohol; typically, Younger's
ABV
Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
is around 10.25%.
It is dry hopped.
Economic impact
The
Sonoma County
Sonoma County () is a county located in the U.S. state of California. As of the 2020 United States Census, its population was 488,863. Its county seat and largest city is Santa Rosa. It is to the north of Marin County and the south of Mendocino ...
Economic Development Board studies the impact of the February release of Pliny the Younger every year.
In 2018, the study determined the Younger release brought an economic impact of $3.36 million to Sonoma County from visitors who traveled to the county specifically for the release. According to the report, people came from 17 countries and 40 states.
In 2019, the study found the Younger release brought $4.16 million in economic impact, helped by the addition of a second location: the original bar in
Santa Rosa
Santa Rosa is the Italian, Portuguese and Spanish name for Saint Rose.
Santa Rosa may also refer to:
Places Argentina
*Santa Rosa, Mendoza, a city
* Santa Rosa, Tinogasta, Catamarca
* Santa Rosa, Valle Viejo, Catamarca
* Santa Rosa, La Pampa
* S ...
and the new larger brewing facility in
Windsor
Windsor may refer to:
Places Australia
* Windsor, New South Wales
** Municipality of Windsor, a former local government area
* Windsor, Queensland, a suburb of Brisbane, Queensland
**Shire of Windsor, a former local government authority around Wi ...
. Visitors came from 14 countries and 42 states, according to the report.
In 2020, the number rose to $5.1 million.
More than 23,000 visitors came from 14 countries and 47 states.
References
{{reflist
Beer in California
American beer brands