Plazma (Serbian Cyrillic: Плазма) () is a brand of soft biscuits owned by Bambi A.D. It was introduced in 1967 in

Serbia Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...

as a cheaper and more widely available alternative to

Plasmon In physics, a plasmon is a quantum of plasma oscillation. Just as light (an optical oscillation) consists of photons, the plasma oscillation consists of plasmons. The plasmon can be considered as a quasiparticle since it arises from the quantiz ...

, or a direct competitor to Petit Beurre made by

Kraš Kraš () is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food. History The company traces its origins from two factories from the ea ...

."Plazma keks, istorija njegovog nastanka će vas zaprepastiti"
Dnevno.rs (2014), cited i
"Istorija Bambijevog Plazma keksa"
Edukacija.rs (2015)"Petar Tutavac, covek koji je napravio Plazma keks"
RTV Biser (2020) It is also known as Lane in Western Europe and the Americas since the 1990s.

History

Following the acquisition of the Italian-based Plasmon Society by

Heinz The H. J. Heinz Company is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures thousands of food products in plants on six conti ...

, mass layoffs occurred at the factories which operated at the time, with one of the workers laid-off, Petar Tutavac (1934–2022), deciding to return to his native hometown of

Požarevac Požarevac ( sr-cyr, Пожаревац, ) is a city and the administrative centre of the Braničevo District in eastern Serbia. It is located between three rivers: Danube, Great Morava and Mlava and below the hill Čačalica (208m). As of 2011, ...

and setting in motion the foundation of the Serbian food company Bambi a.d. and the creation of its popular Plazma biscuits in 1967 and 1968 respectively, sold as Lane biscuits outside of former Yugoslavia to avoid further litigation from Heinz. This origin story however has been disputed by Bambi's founder, Momčilo Filipović, who explained in an interview how Plazma's creation stemmed from his ambition to expand

Leskovac Leskovac (Serbian Cyrillic alphabet, Serbian Cyrillic: Лесковац, ) is a List of cities in Serbia, city and the administrative center of the Jablanica District in Southern Serbia (Geographical Region), southern Serbia. According to the 202 ...

’s wheat mill into biscuit production, an idea which was not met with much enthusiasm by the city, which wanted to develop its more traditional textiles industry instead. After acquiring the rights and technology from Italian producers after lengthy negotiations, Bambi was set up in Požarevac, and Tutovac, in actuality a master-baker from a small biscuit factory in

Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...

, was brought on board, only to rise up to become the technical director.

Varieties

There have been in total 20 Plazma varieties, of which 10 have been discontinued.Plazma's official website
/ref> Plazma's official website throughout the years (wayback machine).
Bambi removed most of their less popular/discontinued products from the official website.

Explanatory notes

References

{{reflist, group=ref 1967 introductions Biscuits Goods manufactured in Yugoslavia