PlayNetwork, Inc. is a provider of in-store music and entertainment for retail, restaurant, and hospitality environments. PlayNetwork merged with TouchTunes in May 2017, but in September 2021, TouchTunes sold PlayNetwork to

Mood Media Mood Media Corporation is an international in-store provider of music, digital signage, hold music, on-hold messaging, scent, integrated audio/video, and interactive mobile marketing products. It was founded in 2004, and is based in Austin, T ...

History

The company was founded by Kevin Robell in 1996. As a music programmer for the Tom Selleck-owned nightclub Black Orchid in Honolulu, HI during the 80s, Kevin noticed "the synergetic relationship between customers, music, and their environment"; He went on to establish PlayNetwork in Seattle with brother Gordon Robell as a digital music provider for businesses. In 1996,

Adam Brotman Adam; el, Ἀδάμ, Adám; la, Adam is the name given in Genesis 1-5 to the first human. Beyond its use as the name of the first man, ''adam'' is also used in the Bible as a pronoun, individually as "a human" and in a collective sense as ...

, who was a consultant to Kevin Robell, became CEO. Adam went on to become Starbucks’ Chief Digital Officer in 2009. In 1998, PlayNetwork began a partnership with Starbucks to provide digital music systems and service to over 1,800 retail locations in North America. By 2001, the company was providing services to more than 3,500 international locations. In 2003, PlayNetwork is named one of the Inc. 500 Fastest Growing Private Companies. In 2005, Executive Chairman of the Board, Lon Troxel is appointed as CEO. PlayNetwork acquires Crows Nest Entertainment (digital signage and advertising). PlayNetwork is named one of the Deloitte Technology Fast 500. In 2009, PlayNetwork acquires custom in-store television network developer Channel M. In 2013, offices in London and Hong Kong open. In May 2017, PlayNetwork merged with TouchTunes Interactive Network and the combined company's headquarters was reported to be located at New York City and Seattle.

International expansion

PlayNetwork continues to expand internationally with the opening of office locations in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

and

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

, with an additional office in

Santiago Santiago (, ; ), also known as Santiago de Chile, is the capital and largest city of Chile as well as one of the largest cities in the Americas. It is the center of Chile's most densely populated region, the Santiago Metropolitan Region, whose ...

, Chile in 2014.

References

{{Reflist 2021 mergers and acquisitions Companies based in Redmond, Washington Companies established in 1996 Industrial music services