Playlife was a fashion company based in Treviso, Italy. It was a wholly owned subsidiary of the

Benetton Group Benetton Group S.r.l. () is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company Edizio ...

History

In July 1997, Benetton Group acquired a 57% stake in Benetton Sportsystem from Edizione Holdings for 318bn lire. At this time, it was rebranded to Playlife to represent sports equipment, goods and fashion for the company with brands such as Prince, Rollerblade and Kästle. In mid 1998, Benetton predicted around 40 Playlife specific stores would open in Europe. By 1999, the entire former Benetton Sportsystem brand was consolidated into the group under Playlife. Playlife produced the tracksuits and casual shoes used by the Italian Olympic Team at the

2000 Olympic Games The 2000 Summer Olympics, officially the Games of the XXVII Olympiad and also known as Sydney 2000 (Dharug: ''Gadigal 2000''), the Millennium Olympic Games or the Games of the New Millennium, was an international multi-sport event held from 1 ...

in Sydney. The team also opened the first dedicated Playlife store in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

. Store expansion continued and by 2011, Giovanni Peracin was announced as the new Playlife Business Director. At the same time, Benetton opened a new Playlife concept store in the headquarters city of Treviso, Italy. However by late 2013, Playlife was axed by the Benetton Group during a restructuring.

Formula One

Between 1998 and 2000, the Benetton Formula One team utilised

Supertec Supertec was a brand of Formula One engines supplied by Dutch company Super Performance Competition Engineering BV, managed by Flavio Briatore and Bruno Michel. Supertec engines were updated 1997 Renault RS9 units, built by Mecachrome. In May 199 ...

engines that were rebranded to Playlife, and the cars featured sponsorship from the company.

Complete Formula One World Championship results

(

key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...

) (results in bold indicate pole position) (Races in ''italics'' indicate fastest lap)

References

Formula One Benetton Group Sporting goods manufacturers of Italy {{F1-stub