Playdata charts was a weekly airplay chart, measuring songs being played on the radio, and television stations in Nigeria, and published on its website, with data gathered from its proprietary PlayData Broadcast Monitoring service. It provides a weekly top 100 airplay chart (previously top 10 until 2017), and a yearly top 40 chart (previously top 100 unit 2017). Its first chart issue was released on 10 January 2016, led by
Adekunle Gold
Adekunle Almoruf Kosoko (born 28 January 1987), known professionally as Adekunle Gold and AG Baby, is a Nigerian Afrobeats singer and songwriter. He gained widespread attention after releasing the 2015 hit single "Sade", a highlife cover of One ...
"Pick Up". It serves as Nigeria's airplay chart from 10 January 2016, to 31 December 2017.
Overview
Playdata was founded in 2015 by
eLDee, and Kingsley Offor, as a cloud-based broadcast monitoring software. In 2016, it chart began full operation tracking Television and Radio airplay. Playdata provides intellectual property information on play count, where they are played from, and on (TV/Radio stations). On 20 March 2015, Playdata had monitored 23 Ad's campaigns, 5,236 musical works.
It released a report, monitoring 5,000 radio or TV stations across two continents, which is just 2000+ lower than the number of radio stations being tracked by Digital Radio Tracker.
Kingsley Offor who became the first CEO of Playdata was succeeded by
eLDee, on 20 January 2016, after he retired as a musician.
In February 2016, at the Future of Music in Africa at Social Media Week Lagos, eLDee shares demo insight about Playdata and shows artists statistics of how many times their music is played on radio stations, during the presentation. On 10 February 2016, Playdata was introduced to
Spinlet
Spinlet is a digital media company, focusing on Afro-Centric content. Spinlet’s primary service is music streaming and downloads available globally via web browsers, and the Spinlet app on iOS and Android. The Spinlet platform provides the larg ...
, a now defunct music streaming company. In 2018, Playdata was defunct shortly after publishing its second edition of the Year-end chart of 2017, titled Top 40 songs on Nigerian radio, in the week of January 1, 2018, led by
Davido
David Adedeji Adeleke (born November 21, 1992), popularly known by his stage name Davido, is an American-Nigerian singer, songwriter and record producer. His music blends traditional African elements with global mainstream pop. Davido is widel ...
"If".
On 24 March 2018, Playdata presented the “Artist of the Year” plague to
Wizkid
Ayodeji Ibrahim Balogun (born 16 July 1990), known professionally as Wizkid, is a Nigerian singer and songwriter. A prominent figure in the modern-day Afrobeats music scene, Wizkid is regarded as one of the biggest and most influential Afri ...
, as the most played artist on Nigerian radio in 2017.
Chart achievements
According to ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'', "Mad Over You", is one of the most played songs in Nigeria, and almost charted for ten weeks, on the Nigeria Playdata radio chart.
Songs with most weeks at number one
16 Weeks
*
Tekno - "Pana" (2016)
11 weeks
*
Phyno
Chibuzor Nelson Azubuike (born 9 October 1986), populary known as Phyno Fino, is a Nigerian rapper, singer, songwriter and record producer. He started his music career as a producer in 2003, and is renowned for rapping in the Igbo language. His ...
- "Fada Fada (Ghetto Gospel)" (2016)
8 Weeks
*
Runtown
Douglas Jack Agu (born 19 August 1989), better known by his stage name Runtown, is a Nigerian singer, songwriter and producer.
Biography
Runtown was born on 19 August 1989 in Enugu but grew up partly in Abuja and Lagos, where he finished his ...
- "
Mad Over You
"Mad Over You" is a song by Nigerian singer Runtown, released on November 4, 2016. It was primarily produced by Del B, along with production assistance from Runtown and T-Spize. Described as a love-themed ballad, "Mad Over You" is a blend of Ghana ...
" (2017)
References
{{reflist
External links
About Playdata Charts
2015 establishments in Nigeria
Nigerian record charts