EA Israel, formerly GameFly Streaming and Playcast Media Systems, was a

cloud gaming Cloud gaming, sometimes called gaming on demand or gaming-as-a-service or game streaming, is a type of online gaming that runs video games on remote servers and streams them directly to a user's device, or more colloquially, playing a game rem ...

service company, based in Caesarea, Israel. In June 2015, Playcast merged with rival

company GameFly. Playcast was backed by Venture Capital firms Jerusalem Venture Partners (JVP) and

MK Capital MK Capital is a $250 million venture capital fund with headquarters in Chicago and offices in Los Angeles and Ann Arbor. MK Capital offers multi-stage growth equity and venture capital to companies in the following sectors: digital media, data ce ...

. EA acquired the company in 2018. The office closed in 2023.

History

Playcast Media Systems was founded in 2007 by Mr. Guy Debeer and Dr. Natan Peterfreund. In February 2008, a beta version was installed on a live cable network and latterly a large scale pilot was installed on a

Hot Hot or the acronym HOT may refer to: Food and drink *Pungency, in food, a spicy or hot quality *Hot, a wine tasting descriptor Places * Hot district, a district of Chiang Mai province, Thailand **Hot subdistrict, a sub-district of Hot Distric ...

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network to test in Israel. Playcast was among the first gaming-on-demand technology services companies for Cable and IPTV in the world and had partnerships with some of the largest video game publishers in the world, including: Activision,

Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc. (1972–1992), Atari, Inc., ...

, Disney,

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, Codemasters, THQ and Strategy First. In November 2010, Portugal Telecom and Playcast Media Systems announced the first commercial launch of the new service, available on Portugal Telecom's platform, the service was named Meo Jogos. In July 2012, Playcast Media System brought its cloud gaming service to over 3.51 million CJ Hellovision subscribers in South Korea. In October 2013, Playcast cloud gaming service was launched to customers of French fixed and mobile operator

Bouygues Telecom Bouygues Telecom () is a French mobile phone, Internet service provider and IPTV company, part of the Bouygues group. It is the third oldest mobile network operator in France, after Orange and SFR, and before Free Mobile. Its headquarters, desig ...

; the service was made available on TVs for users of Bouygues Telecom’s Bbox Sensation set-top box, offering instant gaming on more than 50 titles. In 2014, Playcast launched a cloud gaming app for Amazon Fire TV Microconsole In 2023, EA Israel was closed down, with the entire staff of 700+ being laid off as part of global cutbacks.

References

External links

* {{Video game streaming services 2007 establishments in Israel Cloud gaming companies Online companies of Israel Companies based in Netanya

History

See also

References

External links